BUSI 3313 Assignment: Exploring Convenience in Internet Shopping

This homework assignment for BUSI 3313 explores the multifaceted nature of convenience in internet shopping. It delves into the advantages that attract consumers, such as diverse payment options and a wide array of product choices from various brands. Conversely, it acknowledges the drawbacks, including the inability to physically inspect products before purchase and potential delivery delays. The assignment requires the student to categorize products based on their suitability for online purchase, providing justifications for each category. Products are classified into those suitable for immediate online purchase (shoes, clothes, accessories, books), those requiring careful consideration (cars, electronic gadgets, home appliances, furniture), and those deemed unsuitable for online purchase (animals, real estate, fruits and vegetables, personal care products). The student's analysis reflects an understanding of consumer behavior and the factors influencing online purchasing decisions. The assignment is well-structured, addressing all aspects of the prompt with clear justifications and appropriate references.

Running head: CONVINIENCE IN INTERNET SHOPPING
First and Last Name (to be filled by the student)
BUSI 3313
Current Date (12/03/2020)
CONVINIENCE IN INTERNET SHOPPING
Name of the student:
Name of the university:
Author Note:

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Table of Contents
1. In what ways can shopping over the internet be more convenient for consumers?...............2
2. In what ways can it be less convenient for consumers?.........................................................2
3. List at least four products you would have no hesitation buying over the internet. Justify
your reasons for each product....................................................................................................2
4. List at least four products you might want to think about before buying over the internet.
Justify your reasons for each product.........................................................................................3
5. List at least four products you would never consider buying over the internet. Justify your
reasons for each product.............................................................................................................3
References..................................................................................................................................5

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1. In what ways can shopping over the internet be more convenient for
consumers?
Customers in the current generation prefer shopping over Internet rather than
travelling to the market and buy their desirable items. Hence, the retail organizations such as
Amazon, Flipkart and many more are facilitating their customers with e-commerce websites
(Duarte, e Silva & Ferreira, 2018). The consumers find it convenient to buy products online
due to the diversity in the payment methods. They can avail more than one option such as net
banking, mobile banking, E-wallet options to make payment for their products (Tat et al.,
2018). The other convenient reason for buying products online are the diversity in the brands
and their products that is not available abundantly in the marketplace.
2. In what ways can it be less convenient for consumers?
Although, online shopping has its advantageous reasons, it incorporates certain
limitations too that becomes the cause of inconvenience for the customers. Firstly, the
consumers cannot verify the colour, shape, quality and size of the products they are ordering
unless they receive the product in hand. Hence, they have to rely only on the brand image and
the product specifications available on the Internet and might get disappointed at times (Sreya
& Raveendran, 2016). Furthermore, sometimes the retail websites fail to deliver the product
on time or make delay in the delivery of the product. In that case, the customers have to wait,
thus facing inconvenience.

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3. List at least four products you would have no hesitation buying over the
internet. Justify your reasons for each product.
Shoes- If I am aware of the brand and the size of my feet, I will not hesitate to buy my shoes
online. I can rely on my brand and might buy the repetitive items to be assured of the quality
and other product detailing (Lissitsa & Kol, 2016).
Clothes- In case of clothes too, I can rely on my brand. If I know, my body type and the size
I fit in, I can easily buy clothes online.
Accessories- Bags, sunglass, belts are abundantly available and I can choose from a variety
of products. Thus, I can buy these products without hesitation.
Books- If I know the name of the author and the title of the book, I do not need to make other
choices and buy the exact product online.
4. List at least four products you might want to think about before buying
over the internet. Justify your reasons for each product.
Cars- Cars incorporate huge number of specifications that I will need to be check before
buying online.
Electronic Gadgets- In case of electronic gadgets like smart tablets, phones and many more,
they might have issues in the product and hence will buy only if the company incorporates
high brand value. I will also need to check about the warranty details provided by the seller.
Home Appliances- TV, refrigerator, washing machine and other necessary home appliances
I will thoroughly check the product detail before buying online.
Furniture- In case of buying furniture, I will rely on the reviews of the product available at
the sites before ordering.

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5. List at least four products you would never consider buying over the
internet. Justify your reasons for each product.
Animals- I will never buy the animals online. I will like to buy them only after checking
them in front and conversing with the shop

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keepers.
Real Estate Properties- I will definitely check the condition of the house or the flat that I am
going to buy and talk with the dealer in person rather than buying online.
Fruits and Vegetables- Items like fruits, vegetables or dairy products can rot over time.
Hence, I will prefer to buy them from the market.
Personal Care Products- The beauty care products might cause allergy to my skin. Thus, I
need to test them on my skin before buying and will not order online.

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References
Duarte, P., e Silva, S. C., & Ferreira, M. B. (2018). How convenient is it? Delivering online
shopping convenience to enhance customer satisfaction and encourage e-
WOM. Journal of Retailing and Consumer Services, 44, 161-169.
Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y–A decade of online
shopping. Journal of Retailing and Consumer Services, 31, 304-312.
Sreya, R., & Raveendran, P. T. (2016). Dimensions Of Perceived Risk In Online Shopping-A
Factor Analysis Approach. BVIMSR’s Journal of Management Research, 8(1), 13.
Tat, H. H., Chin, T. A., Long, C. S., Choon, T. L., & Zakuan, N. (2018, November). Online
shopping convenience and repurchase intention of Mudah. my. In AIP Conference
Proceedings (Vol. 2044, No. 1, p. 020004). AIP Publishing LLC.