Convergence and Journalism: Exploring the Dynamics and Implications

This essay provides an overview of media convergence and its implications within the field of journalism. It begins by defining convergence, referencing scholarly sources to establish a foundation for the discussion. The essay then explores the three key dynamics of media convergence: technological, industrial, and social, providing detailed explanations of each. It further examines the practical applications of convergence in journalism, highlighting its benefits and impact on the industry. The essay also discusses the integration of various media forms like broadcast, photography, print, and the internet, emphasizing how these elements contribute to a more proficient and competitive journalism landscape. The reference section includes citations from Jenkins (2014) and other sources to support the arguments presented.

Running head: CONVERGENCE AND JOURNALISM
CONVERGENCE AND JOURNALISM
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1CONVERGENCE AND JOURNALISM
The term “Convergence” according to most of the theorists as opined by Grant and
Wilkinson (2009) means “union of two or more things”. However, there are arguments regarding
what exactly is coming together. On the other hand, Jenkins (2014) defines the term
“Convergence” as “the flow of substance across a wide range of media platforms”.
The following essay discusses the three dynamics of Convergence and its implication in
the media industry. This includes the issue of media convergence in the journalism sector. The
essay also encompasses the practice of the convergence in journalism and highlights the
advantages of it in the mentioned industry.
Media Convergence according to Jenkins (2006) is a constant procedure that broadly
assembles both the old media system as well as accepts the modernized media technologies to
work efficiently in the long run. In the book Media Convergence: Networked Digital Media in
Everyday Life by Graham Meikle and Sherman Young, media convergence can be implicit in
three main dynamics: Technical, Industrial and Social.
 Technological: media convergence in terms of technical dimension implies the
arrangement of computing, interactions and content around a podium of digital network
system.
 Industrial: the implementation of media convergence in terms of industrialized
dimension means the involvement of well-known digital media organizations like Apple,
Google, Microsoft and other established provider of media content.
 Social: A major role in terms of media convergence is played by the rise of social media
networks such as Facebook, You Tube and the development of user-created account.

2CONVERGENCE AND JOURNALISM
Convergence in journalism means the implications of skilled technologies like using of
broadcast, photography, print and internet sites (Newman & Levine 2012). This innovative form
of journalism has made it more proficient and the industry can run successfully in this present
competitive market as this include more detailed elements of the components covered by the
journal.

3CONVERGENCE AND JOURNALISM
References
Jenkins, H. (2014). Rethinking ‘rethinking convergence/culture’. Cultural Studies, 28(2), 267-
297.
Newman, M. Z., & Levine, E. (2012). Legitimating television: Media convergence and cultural
status. Routledge.