MAA103 - Business Plan: Cooking Burger Shop, Sydney, Australia (2018)

This business plan outlines the strategy for a "Cooking Burger Shop" cafe in Sydney, Australia. The cafe aims to attract customers, particularly office workers and students from the nearby university, with fast food offerings like burgers, fries, and pizza, alongside services like home delivery and takeaway. The plan details the business's partnership structure, marketing strategies including print and radio advertisements and student coupons, and operational structure using a hybrid model. Financial projections indicate funding needs met through owner contributions and a bank loan, with forecasts for sales, purchases, and expenses. Key considerations include reaching a breakeven point within one year and fostering customer loyalty to enable future expansion. The plan includes financial forecasts, budgets, and an income statement projecting profitability within the first year, emphasizing the importance of maintaining a strong cash position.

Cooking Burger Shop Business plan (2018)

Cooking Burger Shop Business plan (2018)
[Your Name]
[Your Title]
[Cooking Burger Shop]
[Sydney, Australia]
[Cooking Burger Shop]
Business Plan

Cooking Burger Shop Business plan (2018)
Contents
Executive Summary..........................................................................................................4
The business..................................................................................................................4
Operations.....................................................................................................................4
Marketing financial needs.............................................................................................4
Introduction.......................................................................................................................4
Business description.....................................................................................................4
Products and services....................................................................................................4
Ownership and legal structure......................................................................................4
Business strategy..........................................................................................................5
Owner’s skill and expertise..........................................................................................5
Marketing..........................................................................................................................5
Products/ Services.........................................................................................................5
Target market................................................................................................................5
Industry characteristics.................................................................................................5
Promotion and advertising............................................................................................6
Operations.........................................................................................................................6
Organizational structure................................................................................................6
Regulation consideration..............................................................................................6
Professional adviser......................................................................................................7
Business locations.........................................................................................................7
Plant and equipment required.......................................................................................7
Service/ retail process...................................................................................................7
Key sustainability consideration...................................................................................7

Cooking Burger Shop Business plan (2018)
Financial projection..........................................................................................................8
Funding needs...............................................................................................................8
Financial forecast..........................................................................................................8
Implementation.................................................................................................................9
Conclusion......................................................................................................................10
References.......................................................................................................................11
Appendix.........................................................................................................................12

Cooking Burger Shop Business plan (2018)
Executive Summary:
The business:
The name of the business would be “Cooking Burger Shop”. It would be a cafe in the
Sydney, Australia. The products and the services would be designed by the business
according to the area in which the business would serve its products and the services. The
business activities of the business express about the better position of the company. the
current time and the situation of the company is quite better. The cafe mainly focuses on the
people who prefer fast food.
Operations:
Further, the operations of the company explain about the different position and the
performance of the company. It explains that business stricture of the company would be in
such a way that the position of the company could be improved. The operational structure of
the company explains about the better increments and the position of the company. the
company focuses on the services and the quality of the food to manage the performance of
the company.
Marketing financial needs:
Financial needs of the comapny explain that the $ 15000 could be raised by the
company through owner’s fund and the rest amount should also have to raise the funds from
the bank to carry the business. $ 5,000 would be lent by the business from the ANZ bank.
The financial performance and position of the company express about the better position of
the company.
Introduction:
Business description:
Products and services:
The name of the business would be “Cooking Burger Shop”. It would be a cafe in the
Sydney, Australia. The main products of the cafe would be French fries, burger, pizza, fried
chicken, fish, onion rings, sandwiches, chips, pitas, hamburgers, ice cream, tacos, hot dogs
etc. the main services of the company includes home delivery and take away. The sitting area
of the cafe would also be designed in a better way so that the customers could be attracted to

Cooking Burger Shop Business plan (2018)
enjoy the dine-in services of the cafe. The theme of the cafe would be on Hollywood (Kaplan
and Atkinson, 2015).
Ownership and legal structure:
The Cafe would be a partnership business. In which 3 people would come into an
agreement and register the firm as a partnership firm. The partnership would be unlimited.
All the profits and losses would be divided in equal proportion and the contribution of all the
three partners would also be same.
Business strategy:
The business strategy of the cafe would be delivered the best services and the
products to the customers of cafe so that the customers could be loyal and new branches
could be opened by the company (Hogarth and Makridakis, 2011).
Owner’s skill and expertise:
The owner of the company would be Maggie, Chris, poppy and Arvin. Maggie is
good in managing the customers and the Chris handles the interior designs of the cafe. Poppy
is better in handling the marketing structure and operation of the company and lastly, Arvin is
better in cooking. He is a good chef.
Marketing:
Products/ Services:
As discussed in the business description area, the main products of the cafe would be
French fries, burger, pizza, fried chicken, fish, onion rings, sandwiches, chips, pitas,
hamburgers, ice cream, tacos, hot dogs etc. the main services of the company includes home
delivery and take away.
Target market:
Target market of the cafe would be office people and the students as the location of
the cafe is near to the university so more students would be attracted towards the business of
the company. The products of the company are also according to the students and youth
(Besley and Brigham, 2008).
Industry characteristics:

Cooking Burger Shop Business plan (2018)
The Australian industry of restaurants has been evaluated and it has been found that
the growth rate of the industry is quite better. Though, various existing players are there in
the market which has already grabbed the market such as McDonalds, Pizza hut, subway etc.
the Cooking Burger Shop should focus on the quality and the pricing of the product s should
also be reasonable (Titman and Martin, 2014). It would only help the cafe to manage the
performance.
Promotion and advertising:
The hunger plant must use the print media and the radio advertisement to promote the
cafe. Cooking Burger Shop could also distribute some coupons to the student of the
university to promote the business. The marketing strategy of the company should also
include the pricing strategy. The pricing of the cafe should be penetration strategy.
Operations:
Organizational structure:
The organization structure defines about a structure which is drawn to analyze that how
the information would be flow in the organization to achieve the goal of the company. In case
of Cooking Burger Shop, organizational structure of the company would be hybrid
organizational structure in which the business could run its activities in more diversifying
way (Armstrong et al, 2015). It is crucial and beneficial for the small businesses where the
fewer employees are there to manage the operations of the company.
(da Silva and Las Casas, 2017)
Regulation consideration:
Managers (Maggie, Chris, Poppy, Arvin)
General Manager Executive Chef
Hospitality Staff
H
Customer relationship staff
management S
Cleaning department

Cooking Burger Shop Business plan (2018)
The cafe should register for the food business license firstly. Only after this
certificate, company should start the business. Further, food safety certificates should also be
acquired by the company to prove the quality of the products of the company.
Professional adviser:
The cafe is required to take professional advice from their lawyer and the accountant
about the process and the activities of the business. This advice would make it easier for the
managers to make better decision about the business.
Business locations:
The business would be located in Sydney near the university. So that the students and
the youth could easily be grabbed and there are no other cafes so the competition level of the
cafe would also be lower (Fine, 2017).
Plant and equipment required:
Various machineries and equipments would be required for the business. The below
table explains about the equipments and their prices:
Equipment Purchase
date
Purchase
price
10 table and chairset 15-Feb $ 1000
3 cash register 15-Feb $ 450
Comuter/ chips/ machine 15-Feb $ 19500
Supplies 15-Feb $ 107520
(Westwood, 2016)
Service/ retail process:
The service retail process of the company includes about the suppliers, trading hours,
credit policy and payment types of the company. Suppliers of the company would be retail
market and the cafe would run from 10 am to 10 pm. The payment could be done through
credit, debit cards and cash. There is no credit policy of the company.
Key sustainability consideration:

Cooking Burger Shop Business plan (2018)
The key sustainability consideration of the company is to reach on the breakeven
point in on year of the operations of the company (Paley, 2017). The business should also
focus on making the customers more loyal so that the new branches of the cafe could be open
soon.
The operating process of the business explains about the better position and the
performance of the company.
Financial projection:
Funding needs:
The business requires various funds to start the business and run the operations and
the activities of the business. Funding is the amount which is raised by a business from
various sources to run the activities of the business. The funding should be generated by the
business before the ending of June so that the other activities of the company could be
managed accordingly. The funding of the business is mostly generated from the contribution
of the business owners. The contribution of the partners to the business is as follows:
Partner Contribution
Maggie $ 50000.00
Chris $ 40000.00
Poppy $ 30000.00
Arvin $ 20000.00
Company should also have to raise the funds from the bank to carry the business. $
40,000 would be lent by the business from the ANZ bank. The bank has charged the 3.85%
interest rate on the business (Lidstone and MacLennan, 2017). And the loan has been
sanctioned for 5 years. After that, the tax amount would be paid by the business in EMIs.
Thus the total capital of the business would be $ 1,60,000.
Financial forecast:
The financial forecast of the company has been done further to analyze that what
would be the performance of the company in next 1 year. The monthly sales, purchase,
expenses, cash receipts and cash payment of the company has been evaluated for the forecast
purpose.
Firstly start up cost of the company has been evaluated and it has been found that the
company has to spend $ 1,29,205 at initial stage against the machineries and equipment of the
company (Appendix). Further, the monthly sales of the company have been evaluated and it

Cooking Burger Shop Business plan (2018)
has been recognized that the total sales of the company would be vary in next 12 months of
the company (Madhura, 2011). In march, the sales of the company would be $ 18,800 which
would further be decreased to $ 13,932 per month. The sales of the company have been
affected due to various changes in the industry of the company.
The sales budget of the comapny explains that the market position and the turnover
position of the company would be better and it would lead to the business to the better
profitability level (Gibson, 2011). The purchase budget of the company has been discussed
further and it has been evaluated that the purchase units of the company would be 1812 in
first month and it would lead to production of 1138.2 units in the last month of the year. It
explains that the position of the company would be stronger in near future and the company
would be able to generate higher profit (Higgins, 2012).
The breakeven level of the company has also been discussed and it has been found
that the company should sales at least 17,783 units to reach over a point where the sales and
the cost of the company would be same and no extra profit would be gained by the company
(Brown, 2012). Further, the study has been done on various other budgets of the company
such as selling and administrative budget, cost of revenue budget, accounts receivable
budget, cash collection budget, cash payment budget, cash budget etc of the company and it
has been found that the company would be stronger in near future and the company would be
able to generate higher profit.
The calculations of each budget have been given in the appendix to make it easier for
the organization to make the profits and manage the performance in the market. The cash
budget of the company explains that the cash flow of the company would be positive in initial
months and it would lead to negative cash flows. so the company is required to maintain the
cash position of the company which could be better and the company could invest into the
projects and the activities of the company (Brooks, 2015).
The income statement of the company also briefs about the better performance of the
company. the income statement of the company explains that in the first year, the net profit of
the company would be $ 1804 which could be managed by the company in the next year as
the performance of the company has been enhanced as well it has also impacted on the total
revenue of the company.
Implementation:

Cooking Burger Shop Business plan (2018)
The business plan should be implemented by the partners in August, 2018. The
company should focus on each of the element first and the strategy should be planned before
starting the business as well as the inventory and equipment should also be managed and
bought by the business before. The business is also required to hire 2 chefs and the 5 labour
staff for the business which should also be done before the August. So that the opening of the
business could be grant and no sudden risk is faced by the company in near days (Paley,
2017).
The entire activities of the business should be completed before the August, 2018.
Conclusion:
To conclude, the business plan explains that if the business plan would be
implemented perfectly by the business owners than the business would offer huge profits to
the cafe. The market share of the company would be better in few months and it would lead
to the business to huge profits. Further, it explains that the profitability level of the business
would be better in next 12 months. The costing and the operational activities are required to
be focus by the business as it would also enhance rapidly with the increment in the turnover
of the business. Though, the business plan is a better opportunity for the business owners to
invest their money and enjoy the profits from the market.

Cooking Burger Shop Business plan (2018)
References:
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Besley, S. and Brigham, E.F., 2008. Essentials of managerial finance. Thomson South-
Western.
Brooks, R., 2015. Financial management: core concepts. Pearson.
Brown, R., 2012. Analysis of investments & management of portfolios. Pearson Higher Ed.
da Silva, E.C. and Las Casas, A.L., 2017. Sports Marketing Plan: An Alternative Framework
for Sports Club. International Journal of Marketing Studies, 9(4), p.15.
Fine, S.H., 2017. Introduction to social marketing. In Marketing the Public Sector (pp. 1-12).
Routledge.
Fridson, M.S. and Alvarez, F., 2011. Financial statement analysis: a practitioner's
guide (Vol. 597). John Wiley & Sons.
Gibson, C.H., 2011. Financial reporting and analysis. South-Western Cengage Learning.
Higgins, R.C., 2012. Analysis for financial management. McGraw-Hill/Irwin.
Hogarth, R.M. and Makridakis, S., 2011. Forecasting and planning: An
evaluation. Management science, 27(2), pp.115-138.
Kaplan, R.S. and Atkinson, A.A., 2015. Advanced management accounting. PHI Learning.
Lidstone, J. and MacLennan, J., 2017. Marketing planning for the pharmaceutical industry.
Routledge.
Madura, J., 2011. International financial management. Cengage Learning.
Paley, N., 2017. How to Develop a Strategic Marketing Plan: A step-by-step guide.
Routledge.
Titman, S. and Martin, J.D., 2014. Valuation. Pearson Higher Ed.
Westwood, J., 2016. How to write a marketing plan. Kogan Page Publishers.

Cooking Burger Shop Business plan (2018)
Appendix:
Start up cost summary
Rent Deposit
10 table and chairset
$
1,000
3 cash register
$
450
Comuter/ chips/
machine
$
19,500
Supplies
$
1,07,520
License and Permits
$
735
$
1,29,205
Forecast cash Budget for the year Mar to Feb, 2019
Ma
r
Ap
ril
Ma
y
Jun
e
July Aug Sep
t
Oct Nov Dec Jan Feb
Opening
cash
balance
$
1,29
,205
$
1,2
6,2
49
$
1,2
6,7
32
$
1,24
,005
$
1,24
,723
$
1,28
,245
$
1,31
,188
$
1,30
,461
$
1,29
,204
$
1,29
,252
$
1,25
,691
$
-
Total
sales
$
18,8
00
$
23,
975
$
16,
875
$
24,6
00
$
30,4
08
$
29,0
55
$
23,9
15
$
19,7
75
$
21,6
75
$
13,9
32
Total cash
$
1,48
,005
$
1,5
0,2
24
$
1,4
3,6
07
$
1,48
,605
$
1,55
,131
$
1,57
,300
$
1,55
,103
$
1,50
,236
$
1,50
,879
$
1,43
,184
Cash
payment
Purchase
₹
9,06
0
₹
11,
690
₹
7,8
00
₹
12,0
80
₹
15,0
84
₹
14,3
10
₹
12,8
40
₹
9,23
0
₹
9,82
5
₹
5,69
1
Direct
labour
₹
3,00
0
₹
3,0
00
₹
3,0
00
₹
3,00
0
₹
3,00
0
₹
3,00
0
₹
3,00
0
₹
3,00
0
₹
3,00
0
₹
3,00
0
Selling
and
administra
tive
expenses
₹
9,69
6
₹
8,8
02
₹
8,8
02
₹
8,80
2
₹
8,80
2
₹
8,80
2
₹
8,80
2
₹
8,80
2
₹
8,80
2
₹
8,80
2

Cooking Burger Shop Business plan (2018)
Total
payment
$
21,7
56
$
23,
492
$
19,
602
$
23,8
82
$
26,8
86
$
26,1
12
$
24,6
42
$
21,0
32
$
21,6
27
$
17,4
93
closing
cash
balance
$
1,26
,249
$
1,2
6,7
32
$
1,2
4,0
05
$
1,24
,723
$
1,28
,245
$
1,31
,188
$
1,30
,461
$
1,29
,204
$
1,29
,252
$
1,25
,691
Tot
al
cost
spe
nt
($)
Mar
ch
Apr
il May
March
purchase
s :
Extra
thick
burger
600
0
300
0
300
0
Beef
burger
150
0 750 750
Fried
chicken
100
0 500 500
Frozen
Drink 200 100 100
Ice cream 200 100 100
Cola 40 20 20
Chips 120 60 60
April
purchase
s:
Extra
thick
burger
750
0
375
0
375
0
Beef
burger
210
0
105
0
105
0
Fried
chicken
160
0 800 800
Frozen
Drink 250 125 125
Ice cream 125
62.
5 62.5
Cola 35
17.
5 17.5
Chips 80 40 40

Cooking Burger Shop Business plan (2018)
Tot
al
cost
spe
nt
($)
Ma
y
Jun
e July
May
purchase
s :
Extra
thick
burger
450
0
225
0
225
0
Beef
burger
165
0 825 825
Fried
chicken
120
0 600 600
Frozen
Drink 150 75 75
Ice cream 150 75 75
Cola 40 20 20
Chips 110 55 55
June
purchase
s:
Extra
thick
burger
840
0
420
0
420
0
Beef
burger
180
0 900 900
Fried
chicken
140
0 700 700
Frozen
Drink 175
87.
5 87.5
Ice cream 150 75 75
Cola 45
22.
5 22.5
Chips 110 55 55
Tot
al
cost
spe
nt
($)
July Au
g Sept
July

Cooking Burger Shop Business plan (2018)
purchase
s :
Extra
thick
burger
108
00
540
0
540
0
Beef
burger
227
4
113
7
113
7
Fried
chicken
140
0 700 700
Frozen
Drink 240 120 120
Ice cream 200 100 100
Cola 50 25 25
Chips 120 60 60
August
purchase
s:
Extra
thick
burger
990
0
495
0
495
0
Beef
burger
240
0
120
0
120
0
Fried
chicken
150
0 750 750
Frozen
Drink 245
122
.5
122.
5
Ice cream 75
37.
5 37.5
Cola 60 30 30
Chips 130 65 65
Tot
al
cost
spe
nt
($)
Sep
t Oct Nov
Septembe
r
purchase
s :
Extra
thick
burger
870
0
435
0
435
0
Beef
burger
216
0
108
0
108
0

Cooking Burger Shop Business plan (2018)
Fried
chicken
144
0 720 720
Frozen
Drink 275
137
.5
137
.5
Ice cream 80 40 40
Cola 45
22.
5
22.
5
Chips 140 70 70
October
purchase
s:
Extra
thick
burger
570
0
285
0
285
0
Beef
burger
195
0 975 975
Fried
chicken
100
0 500 500
Frozen
Drink 300 150 150
Ice cream 100 50 50
Cola 30 15 15
Chips 150 75 75
Tot
al
cost
spe
nt
($)
No
v Dec Jan
Novembe
r
purchase
s :
Extra
thick
burger
690
0
345
0
345
0
Beef
burger
120
0 600 600
Fried
chicken
100
0 500 50
Frozen
Drink 315
157
.5
157
.5
Ice cream 110 55 55
Cola 60 30 30
Chips 240 120 120

Cooking Burger Shop Business plan (2018)
Decembe
r
purchase
s:
Extra
thick
burger
360
0
180
0
180
0
Beef
burger 966 483 483
Fried
chicken 460 230 230
Frozen
Drink 250 125 125
Ice cream 100 50 50
Cola 75
37.
5 37.5
Chips 240 120 120
Cooking Burger Shop
Forecast Selling and administrative expenses for the year Mar to Feb, 2019
Mar
ch
Apr
il
Ma
y June July Aug
ust Sept Oct Nov Dec
Landline
and
Internet 102 102 102 102 102 102 102 102 102 102
Miscellan
eous
( Stationer
y , receipt
etc) 100 100 100 100 100 100 100 100 100 100
Salary for
employee
s ($15/hr) 300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0
300
0
Business
Name
Registrati
on ( 3
years ) 135 0 0 0 0 0 0 0 0 0
Registrati
on for
partnershi
p 240 0 0 0 0 0 0 0 0 0
Registrati
on for
trademark 160 0 0 0 0 0 0 0 0 0
Rent 400
0
400
0
400
0
400
0
400
0
400
0
400
0
400
0
400
0
400
0

Cooking Burger Shop Business plan (2018)
water and
eletricity
100
0
100
0
100
0
100
0
100
0
100
0
100
0
100
0
100
0
100
0
Monthly
Expenses:
873
7
880
2
880
2
880
2
880
2
880
2
880
2
880
2
880
2
880
2
Cooking Burger Shop
Forecast profit and loss for the year Mar to Feb, 2019
Mar
ch
Apr
il
Ma
y June July Aug
ust Sept Oct Nov Dec
Sales ($)
188
00
239
75
168
75
246
00
304
08
290
55
239
15
197
75
216
75
139
32
Less Cost
of sales
($)
906
0
116
90
780
0
120
80
150
84
143
10
128
40
923
0
982
5
569
1
Gross
Profit ($)
974
0
122
85
907
5
125
10
153
24
147
45
110
75
105
45
118
50
824
1
Less
Selling
and
Admin
969
6
880
2
880
2
880
2
880
2
880
2
880
2
880
2
880
2
880
2
Expenses
($)
Profit
Before
Interest
44
348
3 273
370
8
652
2
594
3
227
3
174
3
304
8 -561
and tax
($)
Less
Interest
Expense
($)
440.
8
440
.8
440
.8
440.
8
440.
8
440.
8
440.
8
440.
8
440.
8
440.
8
Less Tax
Expense
($)
170
9
218
0
153
4
223
7
276
4
264
1
217
4
179
7.7
197
0.4
5
126
6.5
Net
Income:
($)
-
218
6.8
862
.2
-
170
1.8
103
0.2
331
7.2
286
1.2
-
341.
8
-
495.
5
636.
75
-
226
8.3
Cooking Burger Shop
Forecast Sales for the year Mar to Feb, 2019
Mar
ch
Apr
il
Ma
y June July Aug
ust Sept Oct Nov Dec

Cooking Burger Shop Business plan (2018)
Sales
units
188
0
239
7.5
168
7.5
246
0
304
0.8
290
5.5
239
1.5
197
7.5
216
7.5
139
3.2
Sales
price 10 10 10 10 10 10 10 10 10 10
Sales
amount
188
00
239
75
168
75
246
00
304
08
290
55
239
15
197
75
216
75
139
32
Cooking Burger Shop
Forecast purchase for the year Mar to Feb, 2019
Mar
ch
Apr
il
Ma
y June July Aug
ust Sept Oct Nov Dec
Purchase
units
181
2
233
8
156
0
241
6
301
6.8
286
2
256
8
184
6
196
5
113
8.2
Purchase
price 5 6 7 8 9 10 11 12 13 14
Purchase
amount
906
0
140
28
109
20
193
28
271
51.2
286
20
282
48
221
52
255
45
159
34.8
Cost-Volume-Profit
Relationships -
Breakeven
Input data for
green cells only
Per
Unit
Am
ount
s
Selling
price
$
10.0
0
Variable
costs 5.00
Contributi
on margin
$
5.00
Total fixed
costs
$
88,9
14
Breakeven
in units
17,7
83
Breakeven
in dollars
$
1,77
,828

Cooking Burger Shop Business plan (2018)
Income Statement budget
Cooking Burger Shop
Forecast 2018
Sales
$
2,23,010
Less Cost of Goods Sold
$
1,07,610
Gross Profit
$
1,15,400
Less Expenses
Sales and administratve expenses
$
88,914
Total Expenses
$
88,914
Net Profit before interest and
tax
$
26,486
Less: Interest expenses 4408
Less: Tax expenses 20273.65
Net profit
$
1,804