SITXMPR004 Coordinate Marketing Activities - Hospitality Mgmt

This document contains answers to short answer questions for the SITXMPR004 Coordinate Marketing Activities unit, part of the Advanced Diploma of Hospitality Management at Imagine Education. The questions cover key aspects of a marketing plan, its structure, promotional tools, planning processes, and the marketing management process. Topics include SWOT analysis, consumer law, work health and safety, ethical advertising, and factors to consider in advertising methods. The assignment also addresses promotional activities, the marketing mix (4 P’s), web search ranking importance, staffing requirements, networking benefits, public relations, the impact of social media, in-house advertising, familiarizations, performance indicators, and sources of marketing environment information. Furthermore, it touches on commission for agents and wholesalers, sustainability as a marketing tool, and the importance of being knowledgeable.

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Unit: SITXMPR004 Coordinate marketing activities
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Marketing
Activity 1
Marketing
Activity 2
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Course Code SIT60316 Course Name Advanced Diploma of Hospitality
Management
Unit Code SITXMPR004 Unit Name Coordinate marketing activities
Due Date ________________ Assessment Name Short Answer Questions
Marketing Activity 1 & 2
Student No. 157278 Student Name Micaela Pereira Finardi
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Course Code and Name: SIT60316 Advanced Diploma of Hospitality Management
Unit Code: SITXMPR004
Unit Title: Coordinate marketing activities
Assessment 1
Your task: Answer the short answer questions below.
1. Describe each of the following key aspects of a marketing plan.
Response
Price strategy – Researchers about pricing and concession techniques, and some analysis about how much it
will cost to get the product done step by step, also labor. Also helps to check the market position, it might
not worth.
Location – The positions must be somewhere that gets popular by plenty of selling and advantages.
Stakeholders – Staff well trained to be exactly in which position to work, focus and duties. Also to be
analytical about the marketing strategy.
The target market – Get to know your product buyers by age,sex,income,profession and hobbies.
Competitors – First of all get to know their weakness and strengths to try to make it better. Researches
about sale and other brands.
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Short Answer Questions

The product or service –Which resources to use, better location and perks.
Marketing budget – Define a goal that would be achieved for organizing with marketing.
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2. The structure of a marketing plan can be broken down into a number of components. Explain
what makes up each of the following segments:
Response
Marketing Objectives – What is the business goal that can be operated by the marketing team.
External Market Analysis – Browse about state and current market.
Internal Analysis – Clarify which task each person (employees) will have to complete and which financial
assets can be used.
Overall Marketing Strategy – Clarify which kind of market will be spotted and decide which sort of strategies
will be used based on the decision.
Sales and Pricing Strategy – Clarify how the marketing will be carried out in terms of cost.
Distribution Channels – Clarify which kind of transport will be use to distribute product to customer.
Promotion Strategy – Which sort of sale and advertisement will be used and reasons for it.
3. Give 6 examples of promotional tools commonly used in the TH&E industry that you may include
in your marketing plan.
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Response
1.Direct mail
2.sponsorships
3. Trade Shows
4. Networking
5. Flyers/Brochures
6. Telemarketing
4. What do you need to set when developing a marketing plan?
Response
Clarify goals and procedures
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5. Explain why the following pieces of information need to be included in the planning process for
marketing activities.
Response
Competitive activity – It needs to be included because it analyze the opportunities and threats that could
happen with another organization with the same products your company sells.
Financial statistics – show all numeric data that sums up past behavior or forecasts future behavior of an
individual financial security.
Marketing reports – shows all marketing conditions to buying and selling of a particular product to
customers. A proper market reports provides information regarding transactions, buying, selling, supply,
demand, price level, price fluctuations, price index etc.
Marketplace trends – Keep up with the trends in current time key aspect for your business to be successful
To be always aware of top trends you have to monetise what is happening with your customers and your
competition.
Sales reports – Make and fill out sales reports is a good way to keep up with everything that goes on in your
company.
6. Describe the stages involved in the marketing management process.
Response
1.Organize marketing research
2.Establish marketing strategies
3.Make a marketing plan
4.Analyze and control the effectiveness of the marketing initiatives
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7. What is the purpose of a SWOT analysis in a marketing plan?
Response
A SWOT analysis usually makes a main part of the marketing plan. This method is about collecting datas to
distinguish which is the best promotional activities.
8. Which law is designed to promote competition in the marketplace and prevent unfair or anti-
competitive work practices?
Response
AUSTRALIAN CONSUMER LAW.
9. List 3 aspects consumer law covers in relation to a business conduct.
Response
1.Warranties
2.Pricing
3.Product safety
10. What is the principle that Work Health and Safety is based on?
Response
To afford structure to protect the health, safety and well-being of all employees at work.
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11. What is ethical advertising?
Response
It means the business is honest about what they said about the product, it does not matter if is on sale or
not. Create a fake perception is not permitted.
12. Complete the following sentence:
This primary duty of care requires duty holders to ensure health and safety, so far as is
reasonably practicable, by eliminating WHAT?
Response
risks for health and safety.
13. According to the Alcohol Beverages Advertising Code (ABAC), are you allowed to target children
or adolescents with alcohol advertising?
Response
No, just adults over 18 years old.
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14. Name 5 factors you should consider to determine your method of advertising:
Response
1.Cost
2.Goals for each advertisement
3.Target market
4.How much advertising is needed
5.Scale of the desired promotion
15. Describe each of the following promotional activities and their reach to potential customers.
Response
1. Brochures and Flyers – Not too expensive to produce; easy to handle it; can be shared with tourist
information centre.
2. Direct Mail – Provides lots of informations; Attract repeat customers; selective process; mark suburb and
clientele
3. Newspapers – flexibility; local coverage; short lead time; immediate impact;special inserts
4. Magazines – Colory and Glossy; selected by demography; longevity; multiple readers.
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