Marketing Plan for Coppa Club: Roles, Mix, and Strategies

This report provides a detailed marketing plan for the Coppa Club London Bridge restaurant, outlining the roles and responsibilities of the marketing function within the hospitality business. It examines the interrelation of marketing with internal functions like finance, purchasing, production, and human resources, as well as its relationship with the external organizational environment, including customers, competitors, intermediaries, and suppliers. The report analyzes the marketing mix elements (product, place, price, promotion, process, people) of Coppa Club and its competitor, McDonald's, to understand their marketing approaches. It further presents a comprehensive marketing plan, including market summary, segmentation, target market selection, SWOT analysis, product definition, communication strategies, pricing, distribution, and competition analysis. The plan aims to identify the needs of target customers, create effective strategies, and enhance Coppa Club's market position. The report concludes with an analysis of the marketing roles and responsibilities, internal and external relationships, and recommendations for the Coppa Club restaurant.