This presentation provides a comprehensive marketing plan for the Coppa Club London Bridge restaurant. It begins with an introduction to marketing plans and their importance, followed by an overview of the roles and responsibilities of marketing within the Coppa Club, and how it integrates with other business functions like finance, purchasing, production, and human resources. The presentation also examines the relationship of marketing with the external organizational environment, including customers, competitors, intermediaries, and suppliers. A detailed analysis of the marketing mix (product, place, price, promotion, process, people) is presented, comparing Coppa Club with McDonald's. The marketing planning section outlines the importance of a marketing plan, market summary, competitive landscape analysis, and the application of the Ansoff Matrix. The plan also covers market segmentation, target market selection, SWOT analysis, and the company's objectives. The presentation defines the product's unique selling proposition, details the 7 Ps of the marketing mix, and presents the value chain and communication strategies. The overall goal is to provide a strategic roadmap for Coppa Club to achieve its marketing goals and maintain a competitive edge in the hospitality industry.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
