Analysis of Corinthia Hotels in the Contemporary Hospitality Industry

This report provides an analysis of the contemporary hospitality industry, with a specific focus on Corinthia Hotels and its potential expansion into the Asian market. The report begins with an assessment of PESTLE factors, examining the political, economic, social, technological, legislative, and environmental influences on the industry's development. A SWOT analysis is then undertaken to evaluate Corinthia Hotels' strengths, weaknesses, opportunities, and threats. The report further appraises the implications of current and potential trends, such as changing consumer lifestyles, sustainability considerations, and emerging markets. The analysis concludes by summarizing the key findings and their implications for Corinthia Hotels' strategic planning and market positioning within the global hospitality sector. References are included to support the analysis.

Contemporary Hospitality Industry
Task 3 and Task 4

Table of Content
 Introduction
 Assessment of PESTLE factors which affect developments of
businesses that operate in hospitality industry
 Undertaking SWOT Analysis for hospitality company
 Appraising implication of existing addition to potential trends within
hospitality industry
 Conclusion
 References

Introduction
Contemporary hospitality sector is fastest
growing industry that is majorly
includes recreating, travel, lodging,
transportation, meals and drinks. The
presentation is about Corinthia Hotels
that is planning expansion on market of
Asia for diversifying size and market.

Assessment of PESTLE factors
which affect developments of
businesses that operate in
hospitality industry
PESTLE factors are said to the macro
environmental elements that are
uncontrollable by manages and results in
huge influences on performance, operations
and strategies. The managers of Corinthia
Hotels have assessed that there are certain
factors that affects or influences development
of the entity in pertaining industry.

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Political factors: Factors which states how political system of nation intervenes
in development of business. In UK, government is stable as well as supportive
that adds multiple opportunities for upliftment of hospitality business in
market.
Economic factors: Factors including tax rates, wages, unemployment rate and
movements in business cycle are key economic factors that affects business
development in particular industry.

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Social factors: In present era, there are various changes assessed in the
society. Taste and choices are major examples of change. In UK,
people are now changing their perceptions and attitudes towards social
websites in which they makes booking in the hotel that provide wide
facilities at least prices.
Technological factors: In hospitality industry, businesses adopts
automation, artificial intelligence and others in UK.

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Legislative factors: In UK, there are countless legislations imposed by
government in hospitality sector. Some includes Minimum Wages Act,
Police reform and Social responsibility act, discrimination act and
many more.
Environmental factors: In UK, guests stays in hotel for multiple reasons
including vacations, visiting friends, business purpose etc.

Undertaking SWOT Analysis for
hospitality company
The SWOT analysis of Corinthia Hotels is as follows:
Strengths
 Corinthia Hotels provides facilities to its guests
through craftsmanship of care that attracts large
customers towards it.
 It is among competitive brands in hospitality
industry which tries to reinvent itself for
effectively combating competition.
Weaknesses
 Corinthia Hotels is aggressively emphasis
towards expansion in other nations that causes
impossibilities in maintaining standards.
 The prices of the products and service including
rooms, service style, transportation and others
are generally high that fails to meet needs to
middle income group.
Opportunities
 Corinthia Hotels have opportunity to sell its
products and services through online sites in
which various offers or discounts can be given
to middle and income group.
 It also have opportunity to penetrate in Asian
market and work with highest standards and
efficiency level.
Threats
 Changes in legislation and advancement of
technologies in major threat for Corinthia
Hotels.
 Shift in preferences and taste of customers
towards hotels providing products and services
at low prices is also threat for the hospitality
entity.

Appraising implication of existing
addition to potential trends within
hospitality industry
Trends are general developments in any situation or the direction in which
something is developing or changing. In hospitality industry, current and
potential trends that affect working of Corinthia Hotels are as follows:
Current as well as potential trends
 Changing consumer lifestyle
 Sustainability and ethical consideration
 Emerging market along with brand development

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The trends are as follows:
Changing consumer lifestyle: In present era, consumers lifestyles are
changing as they are more focusing towards their heath. Moreover,
hotels in the industry are responding with equipped fitness centres,
spas and many more.
Sustainability and ethical consideration: In current scenario, hospitality
industry are working towards adopting eco friendly practices and
renewable energy resources.

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Emerging market along with brand development: It is a potential
threat that can be faced by Corinthia Hotels in hospitality industry. In
coming duration, all entities will be focusing to enter in emerging
market as well as develop their brand through intense promotions.

Conclusion
The presentation concludes that hospitality industry is achieving huge
growth across globe. The main factors includes political, technological,
social, environmental and so on that affects largely on development of
company. SWOT analysis is undertaken for assessing internal factors
that are strength and weakness together with external factor that are
opportunities and threats.