This project presents a comprehensive digital marketing plan for the Corinthia Palace Hotel, a luxury establishment in Malta. The plan begins with an introduction and an overview of the company, detailing its strategy, vision, mission, and core values. It then delves into the marketing strategy, including the marketing mix (product, price, place, promotion, people, process, and physical evidence). The core of the project focuses on the digital marketing strategy, outlining objectives, target audience personas, current marketing practices, and goals based on the 5 S's (sell, speak, serve, save, sizzle). The project also proposes specific digital marketing tactics, including SEO, social media strategies, and customer retention approaches. Finally, it discusses digital marketing operations, resource allocation, and a reflection on the overall plan. The project aims to enhance the hotel's online presence, increase sales, improve customer engagement, and achieve specific marketing objectives. This detailed plan provides valuable insights into the digital marketing landscape for luxury hotels, emphasizing the importance of understanding the target audience and adapting strategies to the evolving digital environment.