Digitisation Strategies for Corners on Kings Cafe: A Proposal

This report presents a digitisation proposal for Corners on Kings Cafe, a cafe in East Burbury, Australia, currently operating offline. The report begins with an introduction to digitisation and its benefits, then describes the cafe, identifying challenges like not accepting digital payments, difficulty managing information, and limited customer reach. It explores digital techniques such as website development, digital payment adoption, and cloud technology as strategies to overcome these challenges. A comparison between the original and digitised businesses highlights the advantages of the new, digitised version and the impact on the business model. The report also discusses challenges in implementing the digitised strategy, such as the cost of implementation, the need for a clear strategy, and the importance of resources and skilled labor. The conclusion emphasizes the necessity of digitisation for modern businesses.

Digitisation
Proposal

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Describe selected business and identify specific challenges that business currently faces in the
digital age....................................................................................................................................3
Draw on some of specific digital techniques discussed within this unit (e.g. marketing, e
procurement, infrastructure, etc.) to discuss at least three key strategies to address these
challenges....................................................................................................................................4
Compare and contrast original business with newly digitised business. Is the new, digitised
version better? If so, why and how? Has the digitisation process changed the business model?
Why or why not?.........................................................................................................................5
Specific challenges that will need to be overcome in order to implement the digitised strategy.
.....................................................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFRENCES...................................................................................................................................8

INTRODUCTION
Digitisation is define as procedure in which conversion of information is done from
physical formate to digital formate and these information are organized into bits. Now a day it is
essential for every company to adopt digitisation because through it they can gain number of
benefits such as it will increase production, cost effective, easy to access by everyone, increase
security of information, enhance competitive advancement and many more (Baudrenghien and
Mastoridis, 2012). The selected organization for this report is Corners on Kings Cafe which is
located at East Burbury, Australia. They are conducting there all business operation at offline
mode and now they are planning to develop websites so that they can attract more and more
customers toward their cafe. Topics included in this report are selected business description, now
what challenges they are facing, specific digital techniques they can adopt and strategies for
overcoming challenges. Moreover, it will also cover comparison between original business and
newly digitised business, strategies to address challenges and issues which need to overcome.
MAIN BODY
Describe selected business and identify specific challenges that business currently faces in the
digital age.
Business selected for conducting this report is Corners on Kings Cafe which is operating
in hospitality industry and it is situated at East Burbury, Australia. They offer variety of food and
beverages including baking products (Breen and et. al., 2012). The respective cafe provide large
options of breakfast and bakery items all day. Along with this they offer wide variety of of both
vegetarian as well as non vegetarian foods. They only operate their business operations and
function at offline basis and they also accept order through phone calls. So now they are
planning to develop a website where they can post all informations about the cafe, booking,
menu, location, availability and many more. Through this they are also able to solve issues which
currently they are facing during the digital age, some major challenges which they are facing are
mentioned below:-
 Not accepting digital payment: Now a day every individual is switching to digital
payment method because it is more easy and effective. But in case of Corner of Kings
Cafe, they are not accepting online or digital payment due to which sometime lose their
potential customers. Along with this they also face issues while conducting business

transaction with suppliers or employees because in today's time every person want that
they can safe transaction and for it they adopt digital payment option.
 Difficulty in Managing large volume of information: In cafe there are large number of
peoples visited and it is necessary for a cafe to maintain all data in effective manner so
that they take future decision effectively (Haston, Cubey and Harris, 2012). In case of
Corners of Kings Cafe, they not use digital formate or system for managing their data due
to which they go through issue in which they loss their huge data of customers,
employees, supplier, financial record and so on.
 Not able to approach more customers: In today's time digital media plays an essential
role in attracting and reaching with more customers. In respect of Corners of Kings Cafe,
they didn't have website or more online appearance due to which they not able to reach
with more range of potential customers. Along with this it will also leads to gaining less
competitive advancement at marketplace because of not able to attract more and more
audiences.
These are some of the major challenges or issues which are faced by Corners on Kings
Cafe and for which they are planing to develop website that include all the necessary
information. This will also make business operations and function of respective cafe more easy
as compare to old time.
Draw on some of specific digital techniques discussed within this unit (e.g. marketing, e
procurement, infrastructure, etc.) to discuss at least three key strategies to address these
challenges.
In today's time every company is adopting digital techniques because it will help them in
resolving various issues and problems related to various aspects such as marketing,
infrastructure, procurement, data security and many more (Krawiec and et. al., 2019). So it is
necessary for all companies to adopt digitalisation because through it they able to gain number of
advantage such as approach more customers, manage data properly, easy monetary transaction
and many more. In respect of Corner of Kings Cafe, their visibility at internet is very low as well
as they are also conducting business operations without digitalisation. Due to which they face
various issues or challenges such as difficult in managing information or data, not able to reach
huge customer range, issues in digital payment and so on. So in order to resolve these issues

Corner of Kings Cafe may adopt various strategies from which some major are mentioned
below:-
 Develop Websites: Website is essential part of a firm because it contain all information
about the company. It will help in create positive impact on the mind of customers or
website visitors (Leukfeldt, 2015). In respect of Corner of Kings Cafe, by developing
attractive as well as impressive website they able to attract more attention of customers
and it also encourage them to visit to respective cafe. This is possible because website
will include attractive images of infrastructure, food, location and so on.
 Adopt digital payment options: Now a day every individual is switching to digital
payment option so it is necessary for companies too to adopt digital transaction options so
that they can fulfil requirement of peoples effectively. In respect of respective cafe, they
didn't provide digital or online payment options due to which sometime customers move
to another cafe because they didn't have money. So by adopting this strategy they able to
provide all options of payment which help in retaining customers effectively.
 Implementing cloud technology: It is one of the most effective method which is
adopted by company for managing their data and information effectively. In this tool
companies generally store their all important data in secured software and it can be access
by only trusted person of company so in this there is less chance of misuse of data
(Margoni, 2014). In respect of respective cafe by adopting this they able to resolve issue
of mismanagement of large volume of data and information.
By adopting these strategies Corners of Kings Cafe able to resolve all issues which they
are facing at digital age in which they are not use digitalisation. This will also help them in
expanding their business and earning more profit by gaining competitive advancement.
Compare and contrast original business with newly digitised business. Is the new, digitised
version better? If so, why and how? Has the digitisation process changed the business
model? Why or why not?
There will be huge difference between operations and function of company having digital
technology than those who don't use for their business. This is so because through digitalisation
an organisation can conduct various work in more effective manner as well as it will also solve
various related issues (Meyer, Eccles and Madsen, 2016). In respect of Corner of King Cafe,
when they are conducting business without digital technology then then go through various

issues like managing data, attracting customers, providing information related to offers or
discounts and so on. But after adopting the digital technology they able to solve all the issues as
well as they also able to expand their business by attracting more and more customers. It get
possible by implementing various related to strategies such as by developing website respective
company able to convey about new offer and discounts in effective manner as well as it also help
them in attracting huge number of customers.
By analysing situation of Corner of Kings Cafe, it can be define that new digitalised
version is more effective for companies because through it they able to conduct their various
work in more effectual manner. This will also help company in resolving various major issues
like attracting customers, payment option, managing data and so on as well as it will also lead to
conducting business operations and function more smoothly (Mnjama and Lowry, 2017). Along
with this, when Corner of Kings Cafe adopt digitalisation process it will lead to change or
modification in business model. This is so because when a company adopt digitalisation they
need to modify their various activities such as for management of data and information company
need to adopt bits formate. In addition to this it will also leads to change in other business model
related to the other operations activities such as booking table, taking feedback and so on. It will
get possible because through website potential customer can easily book their table according to
requirement as well as they also pre decide their menu. Along with this, it will also help
company in taking proper feedback from potential customers which aid in developing more
effective strategies as well as plans for fulfilling visitors requirement. This will show that by
adopting digitalisation Corner of Kings Cafe able to conduct their various work in more effective
manner as well as it will also help them in resolving several problems.
Specific challenges that will need to be overcome in order to implement the digitised strategy.
A company go through various challenges when they adopt digitalisation at their
workplace and this will directly and indirectly impact on their operation as well as functions
(Möller, 2016). In respect of Corner of Kings Cafe, when they implement digitised strategy at
their cafe their employees as well as employer both faced various challenges and which are
essential to overcome. From which some major are mentioned below:-
 Implementation of change will be expensive: It is not possible for every company to
implement change easily and effectively because it required it required huge amount of
money and time (Paterson, Bibb and Campbell, 2012). In respect of respective cafe, it is a

small or medium size cafe for them investing too much money and time in adopting
digitalisation is difficult. So to overcome this issue, their management may identify and
attract investors so that they can invent fund in respective company.
 Lack of Strategy for implementing digitalisation: While a company is adopting change
it is necessary for them to develop proper and effective plan of action. In respect of
Corner of Kings Cafe, for resolving or overcoming this issue they need to develop
appropriate strategies so that they implement digitalisation at workplace in effective
manner.
 Availability of resources and skilled labour: For adopting change in effective manner
every firm required appropriate resources along with skilled and experienced employees
(Ribeiro, Lucarz and Fracasso, 2013). In case of Corner of Kings Cafe, it is essential for
them to arrange proper resources so that they can adopt digitalisation effectively. Along
with this they also need to train their employees so that they effectively adopt changes
related to digitalisation.
By implementing all these strategies management of Corner of Kings Cafe able to
implement digitised strategy in effectively. This will also help them in conducting their business
operations as well as functions in smooth and impressive way.
CONCLUSION
By evaluating above mentioned topics it can be summarised that now a day, it become
necessary for every company to adopt digitisation because it help them in conducting business
operations and functions in effective manner. Along with this when a company not adopt digital
technique they faced various issues such as mismanagement of data, insecure information,
operation required more time and many more and for this they may develop various strategies
which help them in resolving it. Such as company may adopt digitisation by developing website,
training employees and so on. Moreover there is also difference between original and digitised
business because one is using advance technique to conduct work and another is not, which show
that digitalised firm will complete its work in more impressive manner and in limited time
duration and original company will not. It is also essential for a company to consider various
issues while developing strategies for implementing changes at workplace.

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