University Report: Corning Gorilla Glass Focal Innovation Analysis

This report provides a comprehensive analysis of Corning Gorilla Glass's focal innovations, examining various aspects such as product, process, marketing, and organizational innovation. The report identifies whether the innovation is technology push or market pull, technological or business model innovation, and open or closed innovation. It explores the influence of focal innovation management on diffusion, first-mover advantages, and the imitability of the innovation. Furthermore, the report delves into necessary complementary assets, patent protection strategies, and whether Corning Gorilla Glass can be considered a disruptive innovation. It also includes a graphical representation of the external value chain, value proposition, and possible revenue models. The analysis concludes with insights into the company's innovation strategies and market positioning.

Running head: FOCAL INNOVATION – CORNING GORILLA GLASS
Focal Innovation – Corning Gorilla Glass
Name of the Student
Name of the University
Author Note

1FOCAL INNOVATION – CORNING GORILLA GLASS
Table of Contents
Introduction................................................................................................................................3
1. Identification of Focal Innovations....................................................................................3
a) Product innovation.........................................................................................................3
b) Process innovation.........................................................................................................3
c) Marketing innovation.....................................................................................................4
d) Organizational innovation..............................................................................................4
2. Is Focal Innovation for Corning Gorilla Glass primarily technology push or market pull?
................................................................................................................................................4
3. Is Focal Innovation for Corning Gorilla Glass primarily technological innovation or
business model innovation?...................................................................................................5
4. Is Focal Innovation for Corning Gorilla Glass open or closed innovation?......................6
5. How could Focal Innovation management for Corning Gorilla Glass influence the pace
of diffusion of their innovation: on the supply side or on the demand side?.........................6
6. How can Focal Innovation for Corning Gorilla Glass benefit from first-mover or late-
mover advantages? Which types?..........................................................................................7
7. Can Focal for Corning Gorilla Glass Innovation be imitated?..........................................7
8. Necessary complementary assets.......................................................................................8

2FOCAL INNOVATION – CORNING GORILLA GLASS
9. How can Focal Innovation for Corning Gorilla Glass be protected by patents? What does
their patent portfolio look like?..............................................................................................8
10. Can Focal Innovation for Corning Gorilla Glass is considered disruptive innovation
and if so, for what incumbents?.............................................................................................9
11. Graphical Representation of the external value chain for Focal Innovation of Corning
Gorilla Glass.........................................................................................................................10
12. What is the value proposition of Focal Innovation for Corning Gorilla Glass suitable
for all the Customer Segments?...........................................................................................10
13. Possible revenue models................................................................................................11
Conclusion................................................................................................................................11
Bibliography.............................................................................................................................12

3FOCAL INNOVATION – CORNING GORILLA GLASS
Introduction
Innovation is a process of applying new and improved ideas over a pre-existing idea
for developing a product or delivery in services by an organisation on an individual for the
customers. In this reflective report, I would like to analyse the focal innovation for Corning
Gorilla Glass from every aspect of market reach, customer reach, aspects of innovation and
value added to the organisation and market.
1. Identification of Focal Innovations
a) Product innovation
Product innovation can be defined as adding latest ideas all creation of a new and
improved version of the previously produced are manufactured goods and services.
Elaborately speaking, it can be said that when subsequently new ideas of manufacturing a
previously presented product in the market is introduced in an organisation transforming the
product into a far better version of its previous manufactured lot, it can be said that product
innovation is being introduced.
b) Process innovation
In the same way innovation is added in a product which makes it transforming to an
improved version of its previous lot, process innovation can also be defined as the way by
which newer idea is implemented into older processes to make the entire process much faster
or economical in nature which would add value to the entire process subsequently helping the
business organisation. Innovating newer ways of preparing a process helps in the acquisition
of economical ideas which supports lesser implementation of monetary input within a

4FOCAL INNOVATION – CORNING GORILLA GLASS
process. The refurbishment of the older versions of process into a much more faster and
economic process is known as process innovation.
c) Marketing innovation
Marketing of a product depends on a lot of aspects including the packaging of the
product, the placement of the product, the promotion of the entire product or the pricing set in
the market for the product. Applying new marketing methods to bring about significant
changes in all these aspects for marketing of a product or service for an organisation is known
as marketing innovation.
d) Organizational innovation
Just like different business processes that has been progressing within the organisation
the method in which these processes are conducted can also be innervated. this means that
these processes can also be transformed into a newer versions of the older ones to make sure
that the workplace implements a better business prospect through these innovative strategies.
Implementation of the new and revised organisational methods in the business processes
within a firm is known as organisational innovation that make sure that the external relations,
the use of knowledge as well as the quality of the goods and services and workflow efficiency
is maintained and transformed into a much better version than the previous.
2. Is Focal Innovation for Corning Gorilla Glass primarily technology push or
market pull?
Gorilla Glass is an innovative product that has been developed by the organisation
called Corning. Gorilla Glass is a scratch resistant product made out of durable glass and
mostly used for the protection of screens of different devices. These glasses do not have a lot
of weight and on the other hand It is strong and compatible. The product also has no effect

5FOCAL INNOVATION – CORNING GORILLA GLASS
over the touch screen Technologies and the facility of touching a screen for performing an
operation is not hampering due to the Corning Gorilla glasses. There have been a lot of
innovations being done on the Gorilla glasses. In some cases there has been a try to be
manufacture flexible glasses to increase the durability of the substrate or making the scratch
resistant feature of the Gorilla glasses month easier to clean. Even in some cases the focal
innovation has been utilised for beautifying the surface design of the entire Gorilla Glass and
making them ultra slim for easy touch screen feature. The demand of Corning Gorilla glasses
has been much heightened since the time it is been introduced in the market and adding
innovations to it would only increase the interest of the customers for buying them more and
more. Thus, I believe that the innovations regarding providing latest improvements to
Corning Gorilla glasses would be a market push strategy where the customer would actively
seek out the Corning Gorilla glasses from the retailers for placing their Orders and stocking
since there is a direct consumer demand for the product. Corning Gorilla glasses are highly
visible brand that has been developing in the mass media huge tactics of media
advertisement.
3. Is Focal Innovation for Corning Gorilla Glass primarily technological
innovation or business model innovation?
Corning Gorilla glasses has been introduced in the market and since then there has
been its introduction into the market and the demand for durable and stress accepting screens
for tablets, laptops and mobile devices. On the other hand the business model innovation for
Corning does not depend too much on the technological innovations on the Gorilla glasses.
The way that the Gorilla glasses have been innovating by the organisation of Corning, I
believe that the development cement on the products have been done after a lot of research
which is not an example of a technological innovation. Researchers have been conducted and

6FOCAL INNOVATION – CORNING GORILLA GLASS
the manufacturing of the products have been changed entirely. That according to my personal
thoughts I can say that the Corning Gorilla glasses have been innovated for enhancing the
business model for the organisation of Corning. These researchers and New Year
manufacturing models have been supporting the business structure of Corning with the
unique concepts supporting the organisation with financial viability, changing the mission
and processes of manufacturing.
4. Is Focal Innovation for Corning Gorilla Glass open or closed innovation?
Corning Gorilla glasses are completely intellectual product and these properties
belong only to their organisation. They have been no other organisation that has been selected
to manufacture these durable and scratch free glasses for mobile and other cellular devices.
The innovations that have been done on Gorilla glasses are completely the intellectual
properties of the organisation of Corning. The increase of durability of the glasses, making
them flexible or much more scratch free and innovating the products to provide the latest and
improved version of the same has resulted in the introduction of better products. However, all
of them have been provided by the organisation of Corning since it is an intellectual property.
Therefore I believe that the focal innovation that has been done for the Corning Gorilla
glasses are closed innovation strategies.
5. How could Focal Innovation management for Corning Gorilla Glass influence
the pace of diffusion of their innovation: on the supply side or on the demand
side?
Analysing the market demand for Corning Gorilla glasses and even increased demand
for the innovative Gorilla glasses by the organisation of Corning it can be said that both of
the supply and demand has been in a balance. It can be said because both the supply and

7FOCAL INNOVATION – CORNING GORILLA GLASS
demand has been on an increase. More innovative products that Corning Gorilla glasses have
put into the market, more has been the demand for the same. Public has demanded more and
more Corning Gorilla glasses and has demanded the product much more because they have
found the latest innovation much more useful and improved than the previous versions. Due
to that their demand has been increased. Therefore it can be said as per my analysis of the
entire situation that the place of diffusion in the innovation for the focal innovation
management of the Corning Gorilla Glass has more been on the demand side.
6. How can Focal Innovation for Corning Gorilla Glass benefit from first-mover
or late-mover advantages? Which types?
The focal innovation that has been done on the Corning Gorilla glasses is an
advantageous benefit for a first mover organisation just like the organisation of Corning. I
can see that according to my analysis of the entire market for Android Smartphone and iOS
devices. Since the latest mobile and laptop devices have only been trying to innovate their
screen and make sure that they are absolutely scratch resistant and durable, market demand
has increased at an increasing exponential rate. Their food in the business world Corning has
always been a first mover as a company as it is always give the advantages benefits of
insurmountable market position and has been the only organisation that manufactures
Corning Gorilla glasses and innovate the same as it is firmly established itself in the market
of Smartphone.
7. Can Focal for Corning Gorilla Glass Innovation be imitated?
As per is my analysis and belief is concerned Corning Gorilla Glass innovation can be
imitated but it would not be exactly like the innovative manufacturing and presenting ways of
the original product by the organisation of Corning. In the market, as per my analysis I have

8FOCAL INNOVATION – CORNING GORILLA GLASS
found numerous duplicate Gorilla glasses that have been put forward as durable and scratch
resistant screen providing a safe guard to the screens of different mobile devices. However
this imitation would not be successful since the organisations that manufacture these devices
would not offer any other organisation to manufacture the screens of their devices. Thus, I
would say that the focal Corning Gorilla Glass innovations can definitely be imitated but it
would not be successful since the market would not accept them as the original manufactured
products.
8. Necessary complementary assets
The complementary assets are the products that come along with the best product
which in this case is the Corning Gorilla Glass. As per my discretion of the analysis of
current market situation, I can say that the complementary assets that are necessary for the
innovation of Corning Gorilla Glass is the mobile handset and tablets produced by different
organisations. For example, the products that have been selected for providing services by the
Corning Gorilla glasses are Apple and Samsung. The devices of boat this organisation higher
the organisation of Corning for manufacturing the screen for their devices. These two
organisations can act as the necessary complementary assets for Corning Gorilla Glass as per
my discretion.
9. How can Focal Innovation for Corning Gorilla Glass be protected by patents?
What does their patent portfolio look like?
Acquiring patents granted by the United States and that is granted to an inventor or
the organisation that has introduced the product. The patent excludes any other person from
using the intellectual product from the inventor of the inventor organisation for
manufacturing, selling or importing the invention without the consent of the inventor of the

9FOCAL INNOVATION – CORNING GORILLA GLASS
inventor organisation. It is also the wish of the inventor to introduce licence or sell the rights
as per the definition of the claims of the patent. As per my belief, the focal innovation for the
Corning Gorilla glasses can be protected by patents since manufacturing such a durable and
scratch free screen for mobile and tablet devices have being an intellectual property of the
organisation of Corning.
The portfolio for the organisation of Corning and all the focal innovation that has
been performed would display perfect criteria for being protected by patents since these
products have not been innervated by any other organisation. Thus, I feel that the focal
innovation of the Corning Gorilla glasses can be and should be protected by patents by the
government of United States.
10. Can Focal Innovation for Corning Gorilla Glass is considered disruptive
innovation and if so, for what incumbents?
Talking of disruptive innovation I believe that Corning Gorilla glasses have indeed
been a focal innovation factor in the market of mobile and laptop screens that has the ability
of creating a new market and value network which has the potential of eventually disrupting a
pre existing market in value network. The Corning Gorilla glasses have been introduced in
the manufacturing of mobile and laptops in the recent times, but their popularity have already
displays the established market of the screen manufacturing companies that where in
existence prior to Corning Gorilla glasses. the focal innovation that has been introduced
within these durable and scratch proof device screens has completely out and the previously
existing mobile and laptop screens that were easily prone to fall under the effect of a scratch
and easily breakable. Analysing the market of the pre existing screen manufacturing
companies and the latest innovation of the organisation of Corning for introducing Gorilla

10FOCAL INNOVATION – CORNING GORILLA GLASS
Glass into the market, I can clearly say that the focal innovation can be considered as a
disruptive innovation.
11. Graphical Representation of the external value chain for Focal Innovation of
Corning Gorilla Glass
Figure 1: External Value chain for Corning Gorilla Glass
(Source: Created by Author)
12. What is the value proposition of Focal Innovation for Corning Gorilla Glass
suitable for all the Customer Segments?
There have been a lot of innovations being done on the Gorilla glasses. In some cases
there has been a try to be manufacture flexible glasses to increase the durability of the
substrate or making the scratch resistant feature of the Gorilla glasses month easier to clean.
Even in some cases the focal innovation has been utilised for beautifying the surface design
of the entire Gorilla Glass and making them ultra slim for easy touch screen feature.
Analysing all these factors within the industry it can be said that Corning Gorilla Glass and
its focal innovation has presented value proposition with the promise of a supreme quality of
protective screen to be delivered to them as their device screens. I believe that the production
of the screens that are durable and protected towards any kind of scratches have always lived

11FOCAL INNOVATION – CORNING GORILLA GLASS
up to a supreme quality when it came to the Corning Gorilla Glass. Therefore I can easily say
that the Corning Gorilla Glass and its focal innovation is suitable for all kind of customer
segments given the fact that the quality and costing of the products developed by the
organisation of Corning is easily affordable by all kinds of people in the market coming from
varied economic backgrounds.
13. Possible revenue models
Revenue model is generally a Framework that describes how a product or service
would generate revenues for an organisation or an individual developing the product. For
Corning Gorilla Glass is well I have identified the revenue sources that needs to be pursued to
add value to the offers the company is making towards the customers. The revenue model
that is necessary for the marketing of the Corning Gorilla glasses is the Product-as-a-service
model or PaaS.
Conclusion
Therefore, it can be concluded by saying that the focal innovation for the Gorilla
Glass manufactured by the organisation of Corning is one of a kind and has high demand
within the market. All the aspects of innovation that is imposed by the Corning Gorilla Glass
on the market proves that it outruns all other products for the screen developing market. I
have reached the analysis after making a clear evaluation of the different kinds of innovation,
analysing the innovation as a technology push or market pull, making sure if the innovation is
a primary technological innovation or a business model innovation. I have been analysed if
the focal innovation of Corning Gorilla Glass works as an open or a closed innovation.
Furthermore I have discussed the market value the organisational moving advantages and the
necessary phases of making a focal innovation successful for an organisation in the market.