This report focuses on identifying entrepreneurial opportunities for Coronus Motors, a new car manufacturer in London that aims to produce low-cost, environmentally friendly vehicles powered by biogas. The report begins by exploring different sources of entrepreneurial ideas and innovation, using examples to illustrate key concepts. It then delves into the rationale and market gap for the specific entrepreneurial idea, utilizing tools and techniques to analyze the viability of the business plan. Furthermore, the report conducts a SWOT analysis to assess the strengths, weaknesses, opportunities, and threats associated with the venture. It also examines the competitive and market environments in which the idea will be launched, assessing the potential for success. The report concludes with a summary of findings and recommendations for the successful implementation of the Coronus Motors business plan.
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