Corporate Accounting: Analysis of a New Car Seat Development Project

This essay examines a corporate accounting scenario where Caspar Ltd and Spooky Ltd collaborate to establish Ghost Ltd for the development of a new car seat. The essay explores the division of responsibilities, with Caspar Ltd managing approvals and Spooky Ltd handling manufacturing and marketing. It delves into the financial aspects, including investment valuation and the variability of returns, while also addressing internal controls and the importance of ethical values. The essay highlights the challenges and considerations for both companies, emphasizing safety regulations, marketing strategies, and customer satisfaction. Ultimately, it concludes that the project requires significant effort to produce a successful and safe car seat for children, with Caspar Ltd focusing on regulatory compliance and Spooky Ltd on manufacturing and marketing. The essay provides a comprehensive overview of the project's complexities and the importance of strategic planning.

Running head: CORPORATE ACCOUNTING
CORPORATE ACCOUNTING
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Introduction
The essay is going to be based on the relevant scenario, along with the desired
activities and entity controls added to it for better understanding. The proposed scenario is
focused on two companies named Caspar ltd and Spooky ltd, and they jointly want to
establish a company, Ghosts ltd. It is for the development of the new car seat for the better
utilization of babies. They have divided their separate goals and made their individual
decisions for the betterment. The primary purpose is to generate the focus on the preparation
of a new car seat for their individual comfort zone of the babies so that the readers can
actually relate to the fact and can stimulate their ideas.

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Discussion
The scenario has been discussed in the above section, and it has been mentioned that
Caspar ltd and Spooky ltd will jointly form a company named Ghost ltd, where they will
develop a new car seat for the babies. Therefore, the responsibilities were divided between
both the countries and they have sorted out in terms of approval and manufacturing along
with marketing activities. Thus, Caspar ltd has taken upon the entire responsibilities to
manage the desired approvals from the safety bodies in Australia. On the other hand, Spooky
ltd has promised to take care of the manufacturing and marketing activities after receiving the
safety approvals.
Now both the companies will be discussed in separate sections as per their individual
activities are concerned. Firstly, the readers need to consider their separate events, which may
influence the desired investments for the Ghost ltd, along with the desired return after the
success of the project. It is essential to decide, which activities are benefitting in the
development by the safety bodies' approval or the marketing along with manufacturing
processes. Therefore, some essential points should be considered for engaging the focus on
both the companies. Firstly, the objectives along with the appropriate designs, revenue,
expenses, desired profits, valuation of investments along with valuation of the new car seat.
The exposure of the investors will be discussed as well regarding the variability of returns.
Several internal controls assure help in the field of management and directions in
obtaining the whole entity, which will be carried out during processes (Veeraraghavan,
Schmitlin and Fong 2016). The next level of the system is an approach to understanding the
severe risks of any organization. Therefore, the entity is referred to as the entire organization.
Ghost Ltd will be formed on the entire process, which includes healthy
communication along with ethical values, attitude in handling the business, certain

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responsibilities and promotional policies. Therefore, on one side, Caspar Ltd is based on their
individual activities such as determining certain factors that are responsible for meeting initial
requirements such as properly adjustable, safety measures, harness attached to it and
positioned appropriately (Hewitt et al. 2018). The development of the new car seat is quite a
difficult task as it needs to ensure proper comfort zone for the children (Brown et al. 2013).
The investments should make in acquiring the lap and shoulder belt for the children.
Therefore, in order to manage all the aspects, the company needs to agree with the
rules and regulations. They need to make proper investments, which will claim accurate
success in the field of safety assurance. The seats of the children should rear-facing as well as
forward-facing so that it will help the child to manage appropriately. As children can be very
naughty so the seating arrangement should be positioned accurately and it will never make
them feel unsafe along with their parents.
The company needs to provide proper documentation along with the need to maintain
specific rules and regulations, which will allow the government of Australia to provide
permission to produce such seats. The laws of the Australian Government are strict in terms
of protecting their people, especially little ones, and therefore, Ghost Ltd cannot compromise
in terms of comfort and safety.
Now coming on to Spooky Ltd has taken the responsibility of manufacturing as well
as marketing the products. There are certain activities that the company needs to undertake
are like promoting the products, selling the products along with the services (Macy et al.
2014). In the areas of marketing activities, advertisement, selling, along with delivering the
goods and services (Clow 2016). Spooky Ltd should engage little ones along with their
parents in the field of marketing especially in the advertisements. The products should be
produced with high-quality texture including a proper system of the harness that can provide

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adequate protection towards the little ones. The producers should try to connect with the
customers’ satisfaction so that they can trust the services for the upcoming years as well
(Thomas 2013). Healthy communication should be processed so that the parents can fully
trust the company in order to purchase the products. In fact, the producers should rethink
their ideas and thoughts and should provide enough safety measures. The parents should get a
clear and concise message so that they can relate to their ideas along with the companies and
it should be delivered at an affordable price. The parents will definitely have faith in
particular experts and they are required to provide the best goods and services (Landrum,
Mills and Johnston 2013). The baby carrier should be enough healthy and comfortable for the
babies to have fun and feel secure for themselves (Mossman 2016).

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Conclusion
Therefore, concluding the essay, Caspar Ltd has higher responsibilities regarding
maintaining the rules and regulations in Australia by assuring safety towards all the kids. The
new car seat can be a challenging project to process the plan and Spooky Ltd has taken the
less hectic job by taking the responsibility of manufacturing as well as marketing activities.
The manufacturing products can be a tough job as well because they need to follow for
ensuring comfort, safety, protection from any damage and positioned to forward-facing.
Therefore, the competitors may move ahead in this race, if the company does not buckle up
effectively. Thus, it is a great deal of effort to provide practical strategies to produce the new
car seat for the little ones.

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References
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best practice child car restraint use for children aged 2–5 years in low socioeconomic areas
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Clow, K.E., 2016. Integrated advertising, promotion, and marketing communications.
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Hewitt, L., Benjamin-Neelon, S.E., Carson, V., Stanley, R.M., Janssen, I. and Okely, A.D.,
2018. Child care centre adherence to infant physical activity and screen time
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Behavior and Development, 50, pp.88-97.
Landrum, A.R., Mills, C.M. and Johnston, A.M., 2013. When do children trust the expert?
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Macy, M.L., Cunningham, R.M., Resnicow, K. and Freed, G.L., 2014. Disparities in age-
appropriate child passenger restraint use among children aged 1 to 12 years. Pediatrics,
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Mossman, R., 2016. Harness system for a baby carrier. U.S. Patent 9,498,071.
Thomas, S.E., 2013. Child car seat safety system and method. U.S. Patent Application
13/197,620.
Veeraraghavan, V., Schmitlin, B. and Fong, B., Microsoft Technology Licensing LLC, 2016.
Managing entity organizational chart. U.S. Patent 9,530,105.

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