Article Analysis: Corporate Communication, Tech, and Brands

This assignment provides an analysis of three articles focusing on the impact of technology on corporate communication, workplace trust, and brand perception. The first article, by Argenti, examines how technology has influenced corporate communication, discussing its effects on both internal and external communications, as well as identifying opportunities and challenges. The second article, by Schwaner, Harter, and Palla, explores the impact of external technologies and globalization on workplace trust, considering the role of symbolic systems and cultural lag. The third article, by Booth and Matic, analyzes how social media influences emerging companies' brand awareness, with a focus on mapping and leveraging influencers to shape corporate brand perceptions. Each analysis includes the thesis, blueprint, recommendations, conclusions, implications, and a selected quote from the respective articles, offering a comprehensive overview of the key arguments and findings within the context of business communication.

Running head: ARTICLE ANALYSIS
ARTICLE ANALYSIS
Name of the Student
Name of the University
Author Note

1ARTICLE ANALYSIS
Article Analysis One
Title of Article: How Technology Has Influenced the Field of Corporate Communication
Author(s): Paul A. Argenti
Publication Information: Volume: 20 issue: 3, page(s): 357-370
Issue published: July 1, 2006, Journal of Business and Technical Communication
https://doi.org/10.1177/1050651906287260
What is the thesis of this article: The article is focused on the corporate business communication
with regard to the technological influence on the same.
What is the blueprint of this article: The blueprint of the article begins with the introduction of
the new information in the communication in the corporate organizations, goes through the
discussion of specific technological effectiveness and ends with the identification of
opportunities and challenges in the corporate communication.
What recommendations (if any) are provided: The recommendation of the article is based on the
proper usage of the technological equipment and advantages in the corporate communication in
order to overcome the challenges (Crowley and Heyer 2015).
What conclusions are drawn: The author concludes that the organizations are facing the
challenges in the technological aspect of the corporate communication due to the discriminating
and unnecessary use of the technological usage. The author also mentions in the conclusion that
the business entities are gaining advantages from the technical communication in terms of the
identifying new business opportunities.

2ARTICLE ANALYSIS
What implications(if any) are provided: The author states in the article that the technological
aspect has impacted over the corporate communication as both business function and academic
discipline.
What quote will you use from this article: “A company’s corporate communication function is
responsible for communication with both internal and external constituencies; it involves a
number of subfunctions, such as media relations, investor relations, internal or employee
communications, government relations or public affairs, community relations, corporate
philanthropy, corporate reputation, and marketing communications.”

3ARTICLE ANALYSIS
Article Analysis Two
Title of Article: Trust and The Workplace in A Flatter World: A Content Analysis of
Technology, Globalization and Normative Transformation
Author(s): Shawn Schwaner, Eric s. Harter, Anil Palla
Publication Information: International Journal of Learning, Teaching and Educational Research,
13(3). Year 2015.
What is the thesis of this article: The research paper is focused on the external technologies and
globalization and the impact of the same on the workplace. The article emphasizes on trust as the
qualitative normative expectation.
What is the blueprint of this article: The beginning of the article presents the dynamics of the
workplace trust along with the symbolic system and a brief description of the changing
technologies. The discussion of the article is based on the technological infrastructural and
cultural lag and its link with workplace trust. The article ends with the technological impact on
the workplace trust through the analysis of the same.
What recommendations (if any) are provided: The recommendation is based on the corporate and
workplace communication. The recommendations throughout the article states that the
technological advancement in the social and cultural aspect must be taken into account in order
to develop the workplace trust (Cameron and Webster 2005, pp. 97).
What conclusions are drawn: The conclusion of the article is placed by the findings and analysis
of the research on workplace trust as the impact of technology.

4ARTICLE ANALYSIS
What implications(if any) are provided: The research article identified that the language has been
mostly impacted by the technological advancement and its effect on the workplace trust. The
organizational structure and culture are based on the communication and the technological
advancement had been able to influence the communicative language as one of the means of the
workplace trust.
What quote will you use from this article: “The nature of workplace has shifted from local place
to virtual dynamics where symbolic systems of communication, ethics and values, and normative
systems such as those dealing with trust, have been transformed.

5ARTICLE ANALYSIS
Article Analysis Three
Title of Article: Mapping and Leveraging Influencers in Social Media To Shape Corporate Brand
Perceptions
Author(s): Norman Booth and Julie Ann Matic
Publication Information: Corporate Communications: An International Journal, 16(3), 184-191.
Year 2011
What is the thesis of this article: The article is based on the impact of social media on the
emerging companies in terms of brand awareness.
What is the blueprint of this article: The article starts with the socialization of brand, goes
through the brand ownership and the impact of social media with gradual development of the
brand image. The article also includes the several index of numerical data on the influential
measurement along with the social media strategy.
What recommendations (if any) are provided: The recommendations are based on the social
media strategies and refer to the establishment of the consumer and business organizations
relationships through social media (Bruhn, Schoenmueller and Schäfer 2012, pp. 778).
What conclusions are drawn: The conclusions present the practitioners must strategically handle
brand image as well as the consumer’s behaviors over the social; media. The index data
valuation algorithm is summarized in the conclusion.

6ARTICLE ANALYSIS
What implications(if any) are provided: The article highlights the impact of the social media on
the emerging companies which result into the brand awareness and strengthening of the brand
image to the public as well as to the competitor companies.
What quote will you use from this article: Consumer consumption of the various elements of the
social Web in recent years has become a driving force in the way public relations practitioners
are developing and maintaining corporate brands and images

7ARTICLE ANALYSIS
Reference:
Bruhn, M., Schoenmueller, V. and Schäfer, D.B., 2012. Are social media replacing traditional
media in terms of brand equity creation?. Management Research Review, 35(9), pp.770-790.
Cameron, A.F. and Webster, J., 2005. Unintended consequences of emerging communication
technologies: Instant messaging in the workplace. Computers in Human behavior, 21(1), pp.85-
103.
Crowley, D. and Heyer, P., 2015. Communication in history: Technology, culture, society.
Routledge.