A Comprehensive Report on Corporate Communication Strategies

This report provides an overview of corporate communication, emphasizing its role in managing and orchestrating both internal and external communications to create a positive perception among stakeholders. It highlights the significance of external communication systems, particularly through digital channels like websites and social media, for reaching customers and investors. The report discusses the evolution of communication, from early travel and trade to modern digital marketing strategies, including the challenges and benefits of interactive technologies. It also examines the historical context of communication, tracing its origins from early nomadic travels to the development of tourism and pilgrimage. The report further covers the evolution of communication from early trade and travel to modern digital marketing strategies, including the challenges and benefits of interactive technologies.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn
money then business travel has been integral part of tourism industry(Cave and Brown
2012). Early tourism started
with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded
around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited
pyramids and thus developed the tourism for pilgrimage. Early tourism started with Nomads who travelled around the world in search of food
and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu
and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.
Corporate Communication
Corporate Communication is a set of activities
involved in managing and orchestrating all internal and
external communications aimed at creating favorable point of
view among stakeholders on which the company depends. It is
the messages issued by a corporate organization, body, or
institute to its audiences, such as employees, media, channel
partners and the general public.
Internet has become a valued resource in reaching new customers now a days. Companies create websites to let people know of upcoming products
and services. Social media such as Facebook and blogs are an easy way to reach target demographics and are a cost-effective means of promotion.
However, with interactive technology there is also the possibility of public backlash, such as negative comment posting.
In the long run, the benefits far outweigh the risks, as technology is far-reaching and allows the
company to communicate with audiences all over the world. Thus, by considering such aspect
Morrison places emphasis on using external corporate communication system. By doing this,
firm can enhance awareness among the customers regarding retail offering and thereby would
become able to develop awareness among the customers. In addition to this, by using the
system reporting Morrison can provide information to the investors about the financial health
and performance of company.