MNG81001 Corporate Communication Article Analysis Assignment

This homework assignment analyzes three articles related to corporate communication. The first article examines how technology has influenced the field, discussing the thesis of changes technology has brought, its blueprint, recommendations for employee training, and the implications of more economical, convenient, and efficient processes with some shortcomings. The second article explores the incorporation of technology in corporate communication, focusing on the thesis of innovative ways to involve technology in business, the blueprint of how web has changed business communication, and recommendations to refine communication processes to stay ahead. The third article correlates corporate social responsibility with new-age communication practices, detailing the thesis of linking CSR with new communication practices, the blueprint of studying CSR in communication, and recommendations to modify communication practices for social responsibility. Each analysis includes the thesis, blueprint, recommendations, conclusions, implications, and a key quote from the article.

MNG81001 2017 SESSION 3 MARKING RUBRIC: ASSESSMENT 1
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MNG81001 2017 SESSION 3 MARKING RUBRIC: ASSESSMENT 1
Article Analysis One
Title of Article: ____ How Technology Has Influenced the Field of Corporate
Communication___________________________________________________
Author(s): _____________ PAUL A.
ARGENTI______________________________________________
Publication Information: __ Journal of Business and Technical
Communication, 20(3), pp.357-
370.______________________________________________
____________________________________________________________________
What is the thesis of this article? ____The thesis of this article is the different
alterations which technology has brought in the field of corporate
communications.______________________________________
_____________________________________________________________________
_____________________________________________________________________
What is the blueprint of this article? ___This article elaborates on the drastic changes
that technology has brought in the communication norms in the business workplace.
____________________________________
_____________________________________________________________________
_____________________________________________________________________
What recommendations (if any) are provided? _Business houses must provide
effective training to the employees to deal with new changes in communication.
Business houses must try to transform the challenges of communications to
opportunities by adequate research and
education.______________________________
_____________________________________________________________________
_____________________________________________________________________
What conclusions are drawn?____Communication process ____in business set-ups
must be given more relevance because it encompasses a variety of engaging topics
under its portfolio. _____________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
What implications(if any) are provided? ____It has been implied that communication
changes have made the corporate sector more economical, convenient, and efficient
and productive.______It has also led to some shortcomings though as well, such as
forgery, misconception, business failure and more.__________________________
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MNG81001 2017 SESSION 3 MARKING RUBRIC: ASSESSMENT 1
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
What quote will you use from this article?
__” Technology has changed corporate communication dramatically, enabling
researchers and teachers to stretch the boundaries of knowledge about
communication in new and better
directions
”____________________________________________________________________
____________________________________________________________________
_____________________________________________________________________
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MNG81001 2017 SESSION 3 MARKING RUBRIC: ASSESSMENT 1
Article Analysis Two
Title of Article: ___ Semantics for the Internet of Things: early
progress and back to the future __
__________________________________________________
Author(s): _____ PAYAM BARNAGHI, WEI WANG, CORY HENSON AND
KERRY TAYLOR__________________
____________________________________
Publication Information: ___ _ International Journal on Semantic Web and
Information Systems (IJSWIS), 8(1), pp.1-
21.____________________________________________
____________________________________________________________________
What is the thesis of this article? _____The thesis of this article is to incorporate
innovative ways to involve technology in our daily life and in the world of corporate
communication.____________________________________
_____________________________________________________________________
_____________________________________________________________________
What is the blueprint of this article? __The blueprint of this article states that the
discovery of web has changed the countenance of business communications to a
massive extent. It has made it more visually attractive and appealing.___
_____________________________________________________________________
_____________________________________________________________________
What recommendations (if any) are provided? ___It is recommended to refine the
communication process in the corporate set ups to stay ahead of the rivals in the stiff
competition race. ____________________________
_____________________________________________________________________
_____________________________________________________________________
What conclusions are drawn?_It has been concluded that with effective remedial
actions, corporate houses can minimize the demerits in the scenario of business
communications. ____________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
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MNG81001 2017 SESSION 3 MARKING RUBRIC: ASSESSMENT 1
What implications(if any) are provided? ___It has been implied that technological
changes have not necessarily enhanced the phase of business communication but it
has definitely altered it. ________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
What quote will you use from this article?
______ The “big data” solutions and cloud platforms can provide infrastructure and
tools for handling, processing and analyzing deluge of the IoT data
_____________________________________________________________________
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MNG81001 2017 SESSION 3 MARKING RUBRIC: ASSESSMENT 1
Article Analysis Three
Title of Article: ___ The Construction of Corporate Social
Responsibility in Network Societies: A Communication View
____________________________________________________
 Author(s): ___________ Friederike Schultz
 Itziar Castelló
 Mette Morsing
________________________________________________
Publication Information: ____Journal of business ethics, 115(4), pp.681-
692.____________________________________________
____________________________________________________________________
What is the thesis of this article? ___The thesis of this article is to correlate corporate
social responsibility with new age communication practices in the corporate
sector._____________________________________
_____________________________________________________________________
_____________________________________________________________________
What is the blueprint of this article? ___ The blueprint of this article ___states that
_the study of_Corporate social responsibility in the subject of communication
pertaining to the changes brought by technology has a varied scope and can present a
new view to the
entrepreneurs._________________________________________________________
_____
_____________________________________________________________________
_____________________________________________________________________
What recommendations (if any) are provided? ___It has been recommended to
modify the communication practices in business so as to make it more __socially
responsible and useful.__________________________
_____________________________________________________________________
_____________________________________________________________________
What conclusions are drawn?___It has been concluded that the concept of corporate
social responsibility has been gaining importance in the mindsets of the entrepreneurs.
__________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
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MNG81001 2017 SESSION 3 MARKING RUBRIC: ASSESSMENT 1
What implications(if any) are provided? ___It has been implied that the scope of
future education and research will make the corporate communication process
more_helpful, accessible, utilitarian and
convenient.________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
What quote will you use from this article?
___________________ We hereby challenge established mainstream views on CSR
such as the instrumental view, which regards CSR as an organizational instrument to
reach organizational aims such as improved reputation and financial performance,
and the political-normative view on CSR, which highlights the societal conditions
and role of corporations in creating
norms.
_____________________________________________________________________
__________________________________________________
_____________________________________________________________________
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