Southern Cross University Corporate Communications Report

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5SOUTHERN CROSS UNIVERSITY
ASSIGNMENT COVER SHEET
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discuss this with your lecturer well before the assignment submission date.
Student Names: John Smith (Student No.)
Yu Yan (Student No.)
Akshay Kumar (Student No.)
Vilma Santos (Student No.)
Unit Name:
Unit Code:
Tutor’s name:
Assignment No.:
Assignment Title:
Due date:
Date submitted:
Declaration:
We have read and understand the Rules Relating to Awards (Rule 3
Section 18 – Academic Misconduct Including Plagiarism) as contained
in the SCU Policy Library. We understand the penalties that apply for
plagiarism and agree to be bound by these rules. The work we are
submitting electronically is entirely our own work.
Signed:
(please type
your names)
Date:

Title of Report
Title of Report
Submitted to (name of your facilitator)
Written by (list all students’ names and student numbers in the same
order as in the Table of Contents)
Date
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Title of Report
Abstract
An abstract must be fully self-contained and make sense by itself, without
further reference to outside sources or to the actual paper. Its purpose is to state
the intentions in writing the report and provide a brief outline of the overall aim,
the relevance or importance of your work, key findings and the main
conclusions and recommendations.
It is a well-developed single paragraph of approximately 200 words in length.
The function of the abstract is to outline briefly all parts of the paper.
Although it is placed at the beginning of your paper, immediately following the
title page, the abstract should be the last thing that you write, once you are sure
of the conclusions you will reach.
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Title of Report
Table of Contents
Abstract................................................................................................................................................................... 2
1. Introduction..................................................................................................................................................... 4
2. Identity, image, and reputation (Student Name and ID)…………………………..……………….5
2.1 Issue
1………………………………………………………………………………………………………5
2.2 Issue
2………………………………………………………………………………………………………7
3. Corporate responsibility (Student Name and ID)…………………………………….….……….…..8
3.1 Issue 1………………………………………………………………………………………..….
…………8
3.2 Issue 2……………………………………………….………………………………………….
…………..9
4. Media relations (Student Name and ID)……...……………………………..…………………………..10
4.1 Issue
1…………………………………………………………………………………………………….10
4.2 Issue
2…………………………………………………………………………………………………….11
5. Crisis management (Student name and ID)…………………………………….…………….……….12
4.1 Issue 1…………………………………………………………………………..……….
…………… ….12
4.2 Issue
2…………………………………………………………………………………………………….13
6. Conclusion…………………………………………………………………………………………………………15
7. Recommendations…………………………………………………………..…………………………...………16
List of Tables and Figures [if appropriate - Number according to each section]
Figure 2.1 Reputation framework………………………………………………………………………….6
Table 3.1 Strategy and society……………………………………………………………………………..9
Table 3.2
Figure 4.1
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Title of Report
A table of contents should include all section headings and subheadings:
 Worded exactly as they appear in the report
 Numbered exactly as they appear in the report
 With their page numbers location.
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1. Introduction [NB: Include a heading for ‘Introduction]
The main introduction to the report written by all team members.
Approx. 150 words.
Here you want to focus on the assessment question (or in the business world the
terms of reference): 'Why and how should managers master the corporate
communication function'?
Consider how each section is a sub function of corporate communications.
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2. Identity, image, and reputation (Student Name and ID)
[Introduction to this section]
This section covers the first part of the corporate communications function:
managing a corporation’s identify, image and reputation.
Linking devices
Each individual introduction and conclusion should include some form of linking device.
Linking phrases and bridge words make logical connections between ideas and give
continuity to the writing. Linking ideas is the way in which a piece of writing is held
together. If a text has no cohesion, it can be very difficult to understand.
Linking each section in a report shows the connection and cohesion, otherwise you can
confuse your reader.
Linking a section to the preceding section:
It is intended now…
Following on from ...
2.1 Issue 1 (sub heading)
Choose different point size to main heading
2.1.1 Heading level 3 (sub sub heading)
Choose a different point size and style to sub heading
You need to decide on the style for your headings.
Headings can be in a contrasting typeface, such as Arial or Helvetica.
Use Arabic numerals, and follow this pattern:
First level: 1
Second level: 1.1
Third level: 1.1.1
Do not use more than three levels of heading.
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Figure 2.1 Reputation framework (Smith 2018) [use appropriate model citation]
Notes on Tables (and Figures)
The purpose of tables and figures in documents is to enhance your readers'
understanding of the information in the document. Most word processing software
available today will allow you to create your own tables and figures, and even the most
basic of word processors permit the embedding of images, thus enabling you to include
tables and figures in almost any document.
General guidelines
Necessity
Visual material such as tables and figures can be used quickly and efficiently to present
a large amount of information to an audience, but visuals must be used to assist
communication, not to use up space.
Refer to figures and tables
Make specific reference to each figure and table. Do not assume that the reader will
make the necessary connection between the text and the figure or table. Write
something about each figure and table. Refer to each figure or table in the text by its
figure or table number (see examples below). Remember to guide the reader in
interpreting the information in the table or figure. What does the table show? What
specific point are you making?
When referring to tables and figures, you can use:
 clauses beginning with as
Example
As shown in Table I below, ……..
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 passive voice
……………….. are shown in Table 1.
 brackets
You may refer to tables or figures by using brackets with or without the verb see
Example
In shaping a CR strategy, a corporation ideally acknowledges the link between
competitive advantage and corporate social responsibility (see Table 1).
 This pattern can also be used at the end of a sentence.
Example
In shaping a CR strategy, a corporation ideally acknowledges the link between
competitive advantage and corporate social responsibility as shown in Table
1.
You may choose to use the active voice to express the same notion.
Example
Table 1 shows the link between competitive advantage and corporate social
responsibility.
Referencing
Provide a reference to an authority if the table or figure is from or adapted from an
outside source. If you have created the table or image yourself from your own data
collection, you must still use a number and label – some say no reference is required,
however I still use a source as follows:
Source: Developed for this assignment (this way the reader knows exactly how the
information was developed).
Conclusion
Include linking phrase or bridge to next section
References
Identify your 8 to 10 references. Highlight the peer reviewed references.
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3. Corporate responsibility (Student Name and ID)
[Introduction]
In the previous section, we discussed the importance of identify, image and reputation. An
increasingly significant contributor to corporate communications is the notion of corporate
responsibility…...
3.1 Issue 2 (sub heading)
3.1.1 Heading level 3 (sub sub heading)
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