Corporate Communication Strategies: Tesco Case Study Analysis

This report examines corporate communication strategies, focusing on Tesco as a case study. It explores key aspects such as media relations, which involves writing and distributing news releases and managing media inquiries. Public relations is also analyzed, covering the creation of newsletters and brochures, as well as managing customer interactions. The report also highlights crisis communication, emphasizing the importance of managing a company's website and social media presence to address inaccurate posts or requests for information. The assignment provides an overview of how these communication strategies support business objectives and stakeholder relationships.

Task P3: Corporate communication
Corporate communication define as management function and department like marketing
financing, operations dedicated tom the dissemination of information to key body, the execution of
corporate strategy and the development of messages for a variety of purpose for inside and outside
the company. Tesco company use corporate commination continue their business with other
companies. This communication supports company to build effective relationship with their
stakeholders.
Media relation: It is function of corporate communication manager are best known with this.
Media relation include writing and distributing the news releases and responding media inquires.
Corporate communication supports the company to oversee all planning for news conferences,
including selecting the site for an event, arranging for banners and other graphics to be displayed
at the event, preparing packets of information to distribute to the media and preparing executives

to speak at news conferences.
Public relation: Building relationships with customers and responding to inquiries from the public
fall under the public relations function of corporate communications. Duties in this area include
producing newsletters, brochures and other printed materials designed for the general public.
Corporate communicators also manage a company’s website and social media presence, which
includes monitoring what customers and clients are saying about the company on social
networking websites and responding to inaccurate posts or requests for information.
Crisis communication: Building relationships with customers and responding to inquiries from the
public fall under the public relations function of corporate communications. Duties in this area
include producing newsletters, brochures and other printed materials designed for the public.
Corporate communicators also manage a company’s website and social media presence, which
includes monitoring what customers and clients are saying about the company on social
networking websites and responding to inaccurate posts or requests for information.