Corporate Social Responsibility Project: Magna Company Analysis Report

This project analyzes the Corporate Social Responsibility (CSR) of Magna Company, an automotive industry supplier. It examines the company's CSR values, including its commitment to employees and customers, and the role of the purchasing team in supporting these values. The project identifies contradictions in Magna's CSR approach, such as challenges related to technological advancements in the automotive industry. It also explores the correlation between the company's mission and vision statements and its CSR values. The analysis considers the impact of the purchasing team on achieving CSR objectives. The project is based on the Oper8010 course, focusing on applying purchasing tools to a real-world business environment. The report is based on a Fall 2018 assignment and includes references to relevant academic literature.

Corporate social
responsibility project of
Magna Company
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Table of Contents
Corporate social responsibility of Magna Company and the role of purchasing the team...........................3
Contradictions on the CSR values...............................................................................................................3
Correlation of vision and mission statement to CSR values........................................................................4
References...................................................................................................................................................5

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Corporate social responsibility of Magna Company and the role of purchasing the team
Magna Company is an automobile industry that supplies automotive parts for vehicles
and has a strong global reach. Therefore the corporate social responsibility of this company is
only to meet their commitments and provide the best automotive parts for different companies
in the world. One of the CSR values of this organization is to focus on concern and fairness for
the people in the nation (Ağan, Kuzey, Acar & Açıkgöz, 2016). Following this value, the
organization believes that in order to fulfill the CSR towards the customer it is necessary that
they should manufacture the best automotive parts for the vehicles. Another value is that the
firm belief that workers involved as stakeholders and partners can enhance the business growth
of this firm. Therefore, they facilitate entrepreneurial spirit with the help of decentralized
corporate structure so that they can encourage their employees for work and also being aware
of the social impact. With the help of this strategy, the business has improved their position in
the market from the past decades. In addition, their new strategy is to foster the cultural
environment, and thereby it helps them to conduct business activities transparently in the
respective market (Mason & Simmons, 2014).
The purchasing team mainly focus on the basic fabric of different culture and society,
and therefore the Magna Company CSR values can provide a positive impact on their mind. In
accordance with these values, the main role of the purchasing team is to identify the best
products needed for their automotive parts, and thereby it helps them to manufacture the best
products for the corresponding vehicles.
Contradictions on the CSR values
After researching it is seen that some contradictions arise on the CSR values of Magna
company of which one is that the business faces some issues in producing automotive parts due
to the generation of alternative fuels and technology in vehicles. In today's environment
technology are improving and it thereby incorporates in the vehicles through several
techniques, and therefore it generates some issue in accordance with the values (Wang, Dou &
Jia, 2016). Due to the changing technological means like the innovation of electric, fuel cell
and the hybrid car it rises some problem to this automotive industry as they cannot fulfill their
commitment towards other vehicles companies. In addition, CNG, LPG, bio-fuels, and
methanol also causes the delay of production procedures and thereby it generate a negative

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impact on the company business procedure that enable them to fulfill their CSR values.
Correlation of vision and mission statement to CSR values
After reviewing the organization mission and vision statement, it is clear that these
statements are quite related to the CSR values of the business. The mission statement of the
company reflects that the firm mainly focuses on the consumer and therefore provide the best
services or products for them. In addition, the vision statement demonstrates that maintaining
an ethical relationship with employees and stakeholders can influence the business profit
(Vitell, 2015). The main reason for the correlation is to maintain the overall strategy and this
influence their commitment and dedications towards the business.

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References
Ağan, Y., Kuzey, C., Acar, M. F., & Açıkgöz, A. (2016). The relationships between corporate
social responsibility, environmental supplier development, and firm
performance. Journal of Cleaner Production, 112, 1872-1881.
Mason, C., & Simmons, J. (2014). Embedding corporate social responsibility in corporate
governance: A stakeholder systems approach. Journal of Business Ethics, 119(1), 77-
86.
Vitell, S. J. (2015). A case for consumer social responsibility (CnSR): Including a selected
review of consumer ethics/social responsibility research. Journal of Business
Ethics, 130(4), 767-774.
Wang, Q., Dou, J., & Jia, S. (2016). A meta-analytic review of corporate social responsibility
and corporate financial performance: The moderating effect of contextual
factors. Business & Society, 55(8), 1083-1121.