Globalization and Corporate Culture in Air Canada: An OB Perspective

This report provides a comprehensive analysis of globalization and corporate culture within Air Canada, examining their impact on organizational behavior (OB). It begins with an introduction to the company, its mission, and goals, followed by an exploration of globalization management and its specific implementation within Air Canada. The report delves into the effects of globalization on OB, highlighting the increased diversity, enhanced communication through technology, and the positive impacts on business growth. The report further explores the corporate culture of Air Canada, emphasizing its importance in defining values, beliefs, and traditions among employees. It then examines the influence of corporate culture on OB, including its effects on communication, motivation, and decision-making. The benefits of corporate culture in Air Canada are discussed, such as improved performance, employee satisfaction, and reduced turnover. The report concludes with recommendations for optimizing globalization and corporate culture within the organization, promoting cultural awareness, and providing insights for future improvements. References and bibliography are also provided.

Management 1
Organizational Behavior

Management 2
Contents
Introduction......................................................................................................................................3
Organization Mission and Goals.....................................................................................................4
Management of Globalization.........................................................................................................5
Globalization in Air Canada............................................................................................................6
Impact of globalization on OB........................................................................................................7
Benefits of globalization in Air Canada..........................................................................................8
Corporate culture in Air Canada......................................................................................................9
Impact of corporate culture on OB................................................................................................10
Benefits of Corporate Culture in Air Canada................................................................................11
Recommendations..........................................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

Management 3
Introduction
This report is made in regards to the analysis of the globalization and corporate culture in
Air Canada. Air Canada is an airlines organization works in Canada. Air Canada is the flag
carrier and it is the largest airline of Canada in the number of passengers. This report will be
discussed about the various aspects of the globalization and corporate culture in the business. As
these two concepts are included in the analysis of the organizational behavior. The organizational
behavior in these two concepts will be briefly discussed in this report.

Management 4
Organization Mission and Goals
Air Canada has several missions and goals that improve the overall flight business in
Canada. The company has several mission and goals that improve the flight business of the
country. Air Canada needs to add a new network to expand international destinations throughout
the world (Khomenko, et al., 2015). The mission and goals of the organization included in the
important aspects of the organizational behavior. The mission of the organization is to
"Connecting Canada to the World". The vision of Air Canada is to "build loyalty among passion
and innovation".
The main objectives of the organization are the “Safety first ad last” and working
together in the team process. The other main objectives of the organization are to make every
customer feel valued.

Management 5
Management of Globalization
Globalization management is important in the overall process of Air Canada to
implement the globalization in the company, the management of global aspects is important.
Management plays an essential role in the globalization because the decisions create the global
aspects which attract the customers towards the organization. By the globalization, the different
process of the management like the exchange of goods and delivery and technology management
gets affected in a proper manner (Li, et al., 2015). Air Canada needs to work properly to manage
the different process of globalization.

Management 6
Globalization in Air Canada
Globalization is the process which helps in integrating worldwide with the different
companies, people and the government. Air Canada is the largest airline in Canada which
provides the cheapest air free. Globalization in Air Canada helps in adopting the new
technologies through which the bookings of the tickets can be done easily. Air Canada is a
growing company which has huge potential profits (Gachoka, 2015). Globalization helps Air
Canada in expanding their business and to provide the airline services at the international level
also. Globalization has increased the demands of Air Canada bookings and helps in the overall
economic growth of the company.

Management 7
Impact of globalization on OB
The organization behaviour has shifted through the globalization and helps in increasing
the demand of the airlines. There is a large number of diversities at the working place of Air
Canada so globalization helps the OB in bringing the people together. There is the different
culture of the people in the Air Canada which belongs to the different cultures, values, norms,
beliefs, etc. but they all work with the common objectives of expanding the growth of the
company Air Canada so globalization helps in bringing the different background of the people
united (Ramdhani, et al., 2017).
In OB the group of the people or individual are studied so that an effective business
environment can be created and globalization is the process in the company which helps in
interacting across the world of culture, society and politics.
Globalization has a positive impact on the OB which helps in boosting the business
growth of Air Canada. In OB effective communication is needed so globalization helps ion
interacting with the employees through the technology. In the company Air Canada, technology
has brought many new advancements which not increases the competition but also offer lower
prices (Eccles, et al., 2012). The functional behavior of the company has been improved through
the OB and with the help of the globalization dysfunctional behavior at the workplace has
reduced.

Management 8
Benefits of globalization in Air Canada
Globalization has certain benefits to Air Canada and its employees. In organization
behavior, it becomes very difficult to matches the arguments which have different opinions.
Globalization helps in reducing the communication gap which arises in the company Air Canada.
Globalization helped Air Canada in increasing their customers through the booking online. The
online booking has enhanced the market share of the company and even it becomes so
convenient for the customers to even cancel that (Hitka, et al., 2015).
The company Air Canada can record their transactions in the computerize manner and
can evaluate the data in a more effective way. The capitals flow of the company Air Canada have
increased through the globalization and it also helps in reducing the barriers between the
employees by establishing effective communication. Globalization also brought the innovation
and the creation in the company so it helps them in bringing the analysing the behavior of the
employees thorough their innovative ideas, thoughts and creativity.

Management 9
Corporate culture in Air Canada
Corporate culture is the organizational culture which is the most important topic of
Organizational behavior as it defines the core values, beliefs, traditions among the employees
and helps in achieving long-term growth. The business transaction in the company Air Canada
handles effectively through the effective corporate culture. In the company Air Canada, the
corporate culture is effective and it results in satisfying the employees and they enjoy working in
the fit organizational culture (Herrera, 2015).
In the company Air Canada, the values and the needs are consistent so it helps the
employees to enjoy the work. In organization behavior, if the culture in the company is effective
then it helps in influencing the employees and the other executives to make effective decisions in
the company and provide effective strategic decisions.

Management 10
Impact of corporate culture on OB
The behavior of the employee is greatly influenced by the effective organizational
culture. If the organizational culture is effective in the company then to influence the employees
and to make the effective decisions in the company is quite easy but if the organizational culture
is not effective and to influence the employees becomes not appropriate and even results in many
implications (Huang, et al., 2015). The corporate culture of the OB impacts the communication,
motivation, promote effective learning's, give values to organizational beliefs and norms and also
make effective decisions.
There are many conflicts which arise in the organization so to solve those conflicts an
effective culture is required. OB helps in providing an effective culture and focuses more on the
motivation of the employees and effective communication so that an effective relationship can be
built. The organizational culture is also effective when there is the diversity at the working place
so OB also promoted the diversified culture so that effective communication at the working
culture can be built.

Management 11
Benefits of Corporate Culture in Air Canada
There are several benefits of the organizational culture in the company Air Canada such
as the healthy corporate culture of the company helps in enhancing the performance of the
company. An effective culture not only enhances the productivity of the employees but also
helps in contributing their value workers (Albrecht, et al., 2015). The company Air Canada has
high experience employees so their corporate culture is also effective as they have a positive
attitude towards the company and also show the high morale to the employees.
The reputation of the company also enhanced through the effective corporate culture and
the employees work there with full satisfaction. The company Air Canada has got the benefits
from the good corporate culture as employee turnover to get reduced and employees perform
better due to the higher flexibility. The collaboration of the employees is increased and helps the
airline company in providing an effective working environment for the employees and the
customers (Rheaume and Gardoni, 2015). Due to the rush at the working place employees get
stressed in the company Air Canada so with the help of the effective corporate culture the
employees can fell relax and increase their efficiency and enhanced their performance.

Management 12
Recommendations
For the proper globalization and corporate culture, several recommendations are used. Some of
the best recommendations are discussed below-
 The organization needs to promote the different policies regarding the corporate culture
and globalization in the business.
 The organization recommends the various strengths that improve the global business in
Canada.
 The organization needs to promote cultural awareness among the employees to work in a
better environment.