Corporate Strategy and Workforce Diversity: Reducing Turnover at ASDA

This report examines the critical link between corporate strategy, workforce diversity, and employee turnover, using ASDA as a case study. It begins by outlining the background of the research, highlighting the importance of corporate strategy and workforce diversity in retaining employees and addressing issues like the gender pay gap. The report defines the research aim, which is to identify the impact of corporate strategy and workforce diversity on reducing high labour turnover. It includes a review of literature on the concepts of workforce diversity, its impact on corporate strategy, and strategies to reduce staff turnover. The methodology section outlines the research methods, including thematic analysis and the use of a Gantt chart for project planning. The analysis focuses on exploring the concept of workforce diversity, identifying its impact on ASDA, and analyzing strategies to reduce staff turnover. The report concludes with references and a project plan. The case study offers insights into how organizations can address workforce diversity challenges to improve employee retention and overall business performance.

Corporate Strategy
(“To identify the impact of Corporate
Strategy and workforce diversity on
reducing high labour turnover of a
company”. A case study on ASDA. )

Table of Content
• Background of research
• Purpose of study
• Research aim
• Research objectives
• Review of literature

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• Methodology
• Data Analysis
• Gantt Chart and Project Plan
• References

Background of research
Corporate strategy introduces as a hierarchically highest
strategic plan of an enterprise, which defines the
international goals and ways of their accomplishing within
strategic management. (Badal and Harter, 2014). For this
research corporate Strategy and workforce diversity is one
of the main issues that impact on organisation by reducing
high labour turnover.

Purpose of study
Main purpose of this study is to explore the main issue of
workforce diversity in an organisation. ASDA is facing a
mass legal action by women employees who work in their
stores. In this women claim that an organisation not paid
same salary as compare to male workers.

Issue Of Corporate strategy Is Important
Workforce diversity is biggest issue of corporate strategy
faced by ASDA at their workplace. Corporate strategy is
important because it reflect the company's values and also
help them in retaining employees for long duration.

Research aim and Questions
Research aim
“To identify the impact of Corporate Strategy and workforce diversity on
reducing high labour turnover of a company”. A case study on ASDA.
Research question
 What are the concept of workforce Diversity?
 What are the impact of corporate strategy and workforce diversity on
reducing high labour turnover of ASDA ?
 What are the different strategies through which company can easily
reduce staff turnover issues?

Research objectives
Research objectives
 To explore the concept of workforce Diversity?
 To identify the impact of corporate strategy and workforce
diversity on reducing high labour turnover of ASDA?
 To analyse the different strategies through which company
can easily reduce staff turnover issues?

Review of literature
A literature review is introduce as a comprehensive summary or detail of
previous research on a specific topic. It includes books, scholarly articles
and many other sources related to a specific field of study.

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In this section, all objectives and questions of research are address
systematically which are determine as under:
Concept of diversity: According to the Boehm, Kunze and Bruch, (2014) The
term diversification or diversity is way beyond gender, race, ethnicity, colour,
sex, sexual orientation. Diverse workplace means any organization where the
employees are composed with distinct characteristics, but they are not limited
to religion, sex colour, gender,background and geographical location.

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Impact of diversity on exiting corporate strategy of ASDA: According to
the Aanya Rose, (2018), workplace discrimination is identify as a type of
diversity and biggest issue of corporate strategy. ASDA faces mass legal
action over equal pay for women, it is a largest problem in organisation
that highly impact on its productivity and performance of company in
negative manner. It is also influence of business reputation and image of
ASDA in market.

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Different strategies through which company can easily reduce
staff turnover issues
According to the Badal and Harter, (2018), in order to reduce
high staff turnover issue, ASDA does implement gender pay
inequality law. It is more essential and frequent for company
because with the help of this law an organisation can easily retain
employees for long time.