Corporate Entrepreneurship and Crisis Management: A Case Study

This case study analyzes the Australian office of a global marketing organization (The Agency) to understand how corporate entrepreneurship is utilized in response to internal and external crises. The study explores the agency's structure, functional areas (Planning, Accounts, Creative, Design, and Production), and the dynamics between teams, particularly the Creatives, who are often seen as pivotal for winning awards and driving the company's reputation. Despite traditional hierarchical systems and potential constraints, the agency fosters innovation through practices like Work-in-Progress (WIP) sessions, mandated workflows, and creative collaborations. The study highlights the importance of balancing individual work with team collaboration, managing expectations, and integrating customer feedback to achieve successful outcomes. It also emphasizes the role of leadership in communicating the firm's vision and fostering a positive environment that encourages employee engagement and creativity, ultimately contributing to the company's growth and success.

Patchwork Assessment

Contents
INTRODUCTION...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Series of patches on corporate entrepreneurship in context as the patches relate to a crisis situation,
internal or external, that can lead to an entrepreneurial response.......................................................3
Stitch together the patches so they present an integrated and holistic response to the crisis in
question.............................................................................................................................................4
Reflect on the process of collating and stitching together information..............................................8
CONCLUSION....................................................................................................................................9
REFERENCES..................................................................................................................................10

INTRODUCTION
Patchwork Assessment basically is a shape of evaluation for getting to know, since
the series of patches calls for students to accumulate knowledge, including new information
or angle in every patch, as they head closer to an incorporated and complete know-how of a
topic. It is a kind of portfolio evaluation however is awesome because the patchwork as a
whole, which incorporates a reflective, integrative, summative 'stitching' section, is more than
the sum of the individual parts. This case examines the Australian office of a tremendously a
success global advertising and marketing organization (The Agency), which is part of
certainly one of the largest groups international that continuously wins prestigious advertising
awards, both locally and internationally. The Agency is responsible for making plans and
developing advertisements for clients and, in some instances, presents consulting advice on
marketing and branding. The organizational structure may be defined in phrases of five
functional regions: Planning, Accounts, Creative, Design and Production. The management
crew is made up of representatives from each of these areas, collectively with the Chief
Executive Officer (CEO). Each of these groups has a special attention. A team structure and
hierarchy are vital components of next discussions, a graphical representation of the team
shape is protected for readability.
Series of patches on corporate entrepreneurship in context as the patches relate to a crisis
situation, internal or external, that can lead to an entrepreneurial response
Corporate entrepreneurship (CE) is a term used to describe entrepreneurial behaviour
inner installed mid-sized and big organizations. Other popular or associated terms include
organizational entrepreneurship, intrapreneurship, corporate venturing, and strategic
entrepreneurship. (Tseng and Tseng, 2019). Corporate Entrepreneurship is a method used to
increase new corporations, merchandise, services or procedures inside of an existing
organization to create cost and generate new sales increase through entrepreneurial thought
and motion. Corporate entrepreneurship units the context for innovation and increase. It
offers a structures view of the sources, procedures and surroundings which are had to support,
inspire and engage the business enterprise in entrepreneurial thinking and action.
Organizations with robust entrepreneurial orientations statistically carry out better. (Mustafa,
Gavin and Hughes, 2018). They gain better degrees of productivity, innovation, boom,
employee engagement and monetary returns. The Corporate entrepreneurship is used in order
to develop the new businesses products and services of the running organization in order to

enhance the value and generate the high profits which helps the company to have the growth
in the organization. It increases the higher level of productivity, engagement, innovation and
the good financial returns to the company (Yunis, Tarhini and Kassar, 2018).
Although business growth is the general cease game, company entrepreneurship is
tough to obtain. It challenges traditional organizational practices. Many of the matters had to
guide the middle business are simply the other of what you want to do to construct a new
enterprise. The Production team is every so often called the Factory, a term that is indicative
of the way they experience approximately what they do. They take the ideas that have been
generated via the Creatives and signed off with the aid of the clients and then work on
producing the classified ads, ensuring they are aligned with the favoured media. Hierarchical
tiers are most mentioned within the Accounts team, in which for instance, there may be a
exceedingly tall hierarchical structure, with a General Manager, Group Director, Director,
Account Manager and Account Executive, in comparison with the Creatives who operate
within a flat shape. Both structures have implications in phrases of the flow of facts and the
span of manage(Kuratko and Morris, 2018).. On pinnacle of this, quite a number of roles
have more than one reporting lines (e.G. Designers report via to the Creative Group Head, the
Digital Director and the Creative Services Manager, which emulates a matrix structure and
can complicate conversation. These functional groupings, hierarchical stages and reporting
lines constitute the tangible aspects of The Agency’s structure, however there are less
tangible factors that come to the fore inside the relationships and interactions between the
Creatives and different groups(Kreiser and et.al., 2021. Within The Agency, the Creatives
have an accelerated repute and are every so often called heroes.
It is unsurprising that there's an emphasis at the Creatives, given the importance of
winning awards, an interest that is attributed again to the ideas generated via the Creatives,
however which blessings the standing of the complete corporation. Awards have points
related to them and those are added to provide an corporation an award score(Cheema, S. and
et.al., 2020).. Award ratings, together with the amount of commercial enterprise generated,
are used as signs inside the annual ratings of groups through the creativity/Billings index (an
index that comprises length of organisation to creative output). Those businesses gaining an
extra range of awards, mixed with securing better revenues, advantage main agency status.

Management describes prevailing awards and the visibility of the corporation at the matrix as
being a demonstration of the distinctiveness of the organization and evidence in their
innovative talents.
Stitch together the patches so they present an integrated and holistic response to the crisis in
question
With useful aspects, conventional systems and standing inequalities, the inner
surroundings of The Agency could not usually be seen as conducive to creativity, innovation
and alternate, however, they're definitely successful in those regions. But to understand this
we need to appearance more intently at their day by day interactions and running practices
that atone for the ‘innovative constraints’ imposed by traditional systems in helping
innovative sports and consequences. At The Agency the operating week begins with a high
profile and crucial Work-in-Progress (WIP) session. This session is held within the common
location and all personnel are expected to wait. The CEO always commences by means of
first recapping the consequences of the preceding week earlier than highlighting upcoming
priorities. The Creative Services Manager then runs thru the WIP detailing the reputation of
every marketing campaign and its workflow progress (e.g. Who's currently running on what,
what wishes to appear subsequent, any issues that want resolving). During the meeting the
Creatives may additionally feign boredom, but the meeting does not serve to legitimate the
workflow technique and provides the Factory with true strength. WIP is not the only
mechanism that enables collaboration. The mandated workflow is carefully constructed to
allow each for people to work on their own and bringing groups collectively at special
instances throughout the method. When a brief is first obtained through the Creatives they
confess that they ‘sector out’ and begin considering thoughts within the briefing meeting.
Corporate entrepreneurship, or intrapreneurship as it is regularly stated, is the concept
of assisting personnel to suppose and behave like entrepreneurs within the confines of an
present organisational shape. Employees with the right vision and capabilities are encouraged
to discover opportunities and expand thoughts which cause revolutionary new merchandise,
services or even new traces of business. By adopting this, staff members of the company can
easily achieve the goals of company and work effectively in order to improve their individual
performance. Corporate entrepreneurship programs have to produce thoughts which are
disruptive in nature, in place of smaller, incremental changes. Also, improvements have a
tendency to be led by personnel, instead of being carried out by management.

However, in place of being penalized for no longer paying interest, the behaviour is
tolerated. Once the meeting is completed, time is set apart for ‘idea era’ presenting Creatives
space and flexibility for brand new ideas and opportunities. Often, throughout this
exploration time, Creatives will pick to paintings outside the office or use unusual strategies
to expand ideas inclusive of indulging in experiences (e.g. Eating the products they want to
promote it, immersing themselves in a very distinct surroundings including going to a film or
gambling an online game). All Creatives are paired so that, instead of getting lost within the
‘idea era’ segment, they have someone to work with on growing their ideas. The pairings
encompass two Creatives, person who makes a speciality of the words and person who makes
a speciality of visible factors. As time passes, the people revel in pressure to give you
thoughts that can be offered to the Creative Director. They, therefore, have a tendency to
satisfy some days after the idea has been given to them to stat sharing ideas. These
discussions are very informal and they communicate about ‘bouncing’ thoughts off every
different and how, through discussions, thoughts are advanced. While no-one is officially
monitoring or scheduling the Creative conferences, there's stress to meet because the
workflow has a awesome point at which a overview meeting is scheduled and, earlier than
this, the Creative Director wishes to be protected inside the innovative system.
The subsequent level inside the system is the overview classes. The objective of these
sessions is to attain agreement approximately what thoughts must be provided to the
customer. This is a good example of control being explicit approximately their expectations
that employees will act creatively, which researchers have determined to impact undoubtedly
on innovative effects. Officially, evaluations show up about 1-2 weeks after the briefing is
exceeded directly to the Creatives. These critiques are scheduled earlier and reiterated in the
WIP. Some of the Suits prefer to ‘test in’ with the Creatives among the briefing and the
official overview to have an casual review of development and the ideas which have been
generated. This enables the Suits to get an early perception into the thoughts and even offer
some unstructured comments. The formal periods are attended through Creatives, Suits and
Management and, in a few cases, through Production or Design relying on their involvement
inside the task. This is a good instance of increasing the chance of cross-fertilisation of
thoughts by way of bringing collectively individuals with one-of-a-kind specialisations. The
sessions are run by way of the Suits and the Creatives seem to wait them reluctantly.
This is unsurprising, given the conflict-oriented nature of these periods and the non-
public nature of the innovative work from the views of the Creatives. An exciting transition

takes place in the course of the system of inner evaluation. It can be stated that the services
provided to the consumer, there may be very plenty a balance of strength displayed at this
level within the method. Whereas the Creatives may additionally have held more positional
electricity previously, now the fact is that the time to give to the consumer is nearing and
agreement need to be reached with the relaxation of the group as to what is going to be put
forward. Thus, collaboration emerges for the duration of this section, facilitated by the
instituted system and allotted degree of authority. These sessions are referred to as the ‘DNA
of this enterprise’ who communicate about how it facilitates to have a range of capabilities
operating collaboratively at the concept, so much so that it can imply the distinction among a
splendid and a brilliant concept. Collaboration with the customer additionally serves an
essential function of gaining the customer’s purchase-in to the ideas being supplied. The
commitment of the patron is prime to wonderful consequences as this ensures that the
marketing campaigns are produced, seize customer interest and are available for submission
for awards. This visibility lets in The Agency to keep to market itself as the exceptionally a
hit and creative business enterprise that it's miles.
Organizational culture is significantly correlated with leadership conduct and
job satisfaction, and leadership behaviour became appreciably correlated with job pride.
Leaders help to speak the vision and assignment of the firm to employees. By adopting
positive environment in the company managers and leaders can inspires employees to be
more engaged towards their work. This will help them to build relationship with staff
members and top level management of the firm. By adopting effective communication
system employees can interact with each other’s. A positive environment in the company
leads to high levels of employee engagement which is beneficial for company to improve its
performance and productivity. For example- a strong business culture keeps the firm’s core
values front and successfully accomplish day-to-day business operations. Which is helpful to
create the structure of company and bond between employees. Organisational culture
provides course and enables all people pick out the jobs that quality suit talents and reviews.
As leadership plays a vital role in the functions of management in the company, they
can improve the efficiency of organisation’s resources and can accomplish its desired goals.
With the help of effective communication skills and leadership styles, leaders can inspire
their employees so that they can work effectively towards their goals (Fries, Kammerlander
and Leitterstorf, 2021). Through clear communication, leaders inspire their subordinates to
act for the actualization of targets. Leaders are obsessed with their vision and infect others

with their strength to achieve it. Effective management conjures up others to shop for into the
organisation's goals and provide a powerful reason for anybody to stay committed to their
obligations. Effective leaders are devoted to the fulfilment in their organisation and its
employees. They continue to be targeted at the agency's lengthy-time period desires and do
not permit transient setbacks to hose down their spirits. When they face a setback, appropriate
leaders inspire their teams and assist them see past the problems preventing them from
accomplishing the common purpose.
Leadership is a critical management function that facilitates to direct a company's
sources for progressed efficiency and the fulfillment of dreams. Effective leaders provide
readability of purpose, motivate and manual the enterprise to recognize its venture.
Successful management teaches the enterprise moral values. Regardless of their issues, a hit
leaders do the proper matters to achieve their goals (Gandolfi and Stone, 2018.). Readiness is
idea to be a vital precursor to successful organizational trade due to the fact organizational
individuals are trying to find to hold a state of affairs that gives them a feel of mental
protection, control, and identity. Change management specialists advise that after readiness in
a business enterprise is high, the enterprise is better able to provoke and sustain a chief
exchange. Staff in businesses which might be ready for exchange are more likely to exert
greater attempt, persist inside the face of boundaries, and show cooperative conduct.
The formal periods are attended through Creatives, Suits and Management
and, in a few instances, thru Production or Design counting on their involvement in the
mission. This is a great instance of increasing the threat of go-fertilisation of mind with the
aid of way of bringing collectively individuals with one-of-a-type specialisations. The
sessions are run with the aid of way of the Suits and the Creatives appear to wait them
reluctantly.
This is unsurprising, given the conflict-orientated nature of those intervals and the
private nature of the progressive work from the views of the Creatives. An exciting transition
takes vicinity within the path of the system of internal assessment. It can be said that the
offerings supplied to the patron, there may be very plenty a stability of strength displayed at
this stage within the approach.
The previous time is attended through Creatives, Suits and Management and, in a few
instances, thru Production or Design counting on their involvement in the mission. This is a
great instance of increasing the threat of go-fertilisation of mind with the aid of way of

bringing collectively individuals with one-of-a-type specialisations. The sessions are run with
the aid of way of the Suits and the Creatives appear to wait them reluctantly. This is
unsurprising, given the conflict-orientated nature of those intervals and the private nature of
the progressive work from the views of the Creatives. An exciting transition takes vicinity
within the path of the system of internal assessment. It can be said that the offerings supplied
to the patron, there may be very plenty a stability of strength displayed at this stage within the
approach.
Leadership is an important control function that enables to direct an agency's assets
for improved efficiency and the fulfillment of desires. Effective leaders provide clarity of
motive, encourage and manual the company to comprehend its mission. Effective leaders act
as motivator as they influence others to act in an efficient manner which helps the employees
to work for company (Fahlevi and et.al., 2019). Effective management is ready no longer
losing time, so they keep motivating people working in the firm to accomplish the goals. That
includes the time needed to make choices. More often than not, so much time can be wasted
within the decision-making method that many possibilities are missed. Production once in a
while even comes to a halt. Good leaders are all about making informed selections, but are
constantly mindful of the timeframes involved. And as soon as a selection is made, they
commit to it and notice things via. They understand that setting-off vital decisions will have
sizeable results on an companies productivity and growth.
It is said that being guided in the right direction is important for company so that they
can easily achieve success. So an effective leaders and management act as mentor to
employees as they provide the detailed information about business operations and others.
Hence, this type of leaders is the perfect asset for the firm as they are really helpful for the
company to achieve new heights in area of professional and personal life (Al Khajeh, 2018).
Also, the leaders act as learner because they always aim to be a better person in today’s
world, so that they can easily handle their team mates. With the help of their knowledge and
abilities the leaders can help the organisation achieve its objectives. Being the good
communicator, the leaders use its communication skills and active listening skills in order to
create bond between people working in the team. The leaders also act as navigator in order to
support the missions and vision of the firm. This type of leaders creates a vision for the
organisation to achieve success in the competitive world.

Reflect on the process of collating and stitching together information
By undertaking this project, I was able to develop an understanding of the different
skills as well as existing knowledge. These purposeful groupings, hierarchical degrees and
reporting traces constitute the tangible aspects of The Agency’s structure, but there are less
tangible elements that come to the fore within the relationships and interactions among the
Creatives and other agencies. Within The Agency, the Creatives have an extended status and
are on occasion referred to as heroes . Physically, the demarcation among the Creatives and
the relaxation of the enterprise manifests itself in the physical layout of the office. While the
workplace is essentially open plan, there's a full-size distinction in the feel of the Creatives’
work area versus the work place of the alternative groups, as an instance the Suits work place
is smaller with desks located nearer together and has much less natural mild. In assessment
the location occupied by means of the Creatives is surrounded on three facets by way of
home windows and has substantial views across the urban panorama. This division does not
get away the rest of the business enterprise, who says that it seems like there may be a ‘wall’
between the Design and the Creatives. This photograph is used to bring each the special
surroundings and treatment given to the Creatives in addition to the physical separation of
their workspace marked by a wooden bookcase which is set 1.5m excessive and runs long the
length of the paintings place. On the only facet is Design and Production and on the
alternative is the Creatives.
While the concept is still with the Creative crew the paintings environment may be
very collegial and there are high ranges of agree with in region. This is consistent with
creativity research which shows that environments characterised by means of a excessive
degree of believe are more likely to have high ranges of creative pastime. After this initial
concept-generation phased, pairs will take what are still considered ‘raw’ ideas and
communicate to the Creative Director about these. These interactions are casual and
Creatives don’t feel strain to build up their thoughts prior to supplying them to the Creative
Director. They just present them as as they're from the Creatives’ perspective and, ‘that’s
where most of the magic occurs’. Ideas are evolved and ideas are synthesized to the point that
the Creative Director feels that they can be provided to the broader group. This is a great
example of supportive leadership which has been discovered to impact definitely on
innovative consequences. The subsequent stage in the system is the overview sessions. The
goal of those classes is to reach agreement about what thoughts have to be provided to the
client. This is a good instance of management being express about their expectations that

personnel will act creatively, which researchers have determined to effect positively on
innovative effects for the organization.
CONCLUSION
From the above report it is concluded that the series of patches on corporate
entrepreneurship in context as the patches relate to a crisis situation, internal or external, that
had led to an entrepreneurial response. The aim of the sessions is to attain agreement
approximately what ideas and thoughts that are provided to the customers. It describes the
entrepreneurial behaviour inner installed mid-sized and big organizations. Further it describes
in order to stitch together the patches so they present an integrated and holistic response to
the crisis in question. The Effective leaders used to provide the readability of purpose,
motivate and manual the enterprise which helps to recognize its venture. Successful
management teaches the enterprise moral values and helps the enterprise to grow. Leaders
help to speak the vision and work and help the employees to work effectively. At last this
report evaluated the reflection on the process of collating and stitching together information.
It makes to develop the skills and knowledge of the person. The ideas are evolved and ideas
are concluded to the point that the Creative Director felt that they can be provided to the
broader group and makes the firm to grow.
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