Corporate Event Management Report: Planning, Analysis, and Execution

This report delves into the multifaceted world of corporate event management, examining various aspects from event types and strategic goals to planning, promotion, and feasibility studies. It begins with an introduction to corporate event management, defining its processes and outlining the signifi...Read More

Corporate
Event management

Table of Contents
Introduction:................................................................................................................................. 1
LO1:............................................................................................................................................. 1
P1: determine a range of the different corporate focused events:.......................................1
P2: compare and contrast the difference between corporate and leisure:..........................2
M1: Evaluate the key differences between the content, planning, and promotion of corporate
and leisure’s events:........................................................................................................... 3
D1: Critically evaluate the differences between corporate and leisure events :..................3
LO2:............................................................................................................................................. 4
P3: Review a range of different types of the corporate events and assess how they meet
different strategic goals:......................................................................................................4
Lo3:.............................................................................................................................................. 5
P4:Assess different criteria to identify the potential audiences for the new corporate events.:
........................................................................................................................................... 5
M3: Evaluate the importance of a feasibility study in identifying the risk associated with the
delivering a new corporate events......................................................................................7
D3: critically evaluate the content and role of the feasibility study :.....................................7
L04:.............................................................................................................................................. 7
P6: Devise a plan for a corporate event, applying the key planning and promotional
principles:........................................................................................................................... 7
P7: Evaluated the process taken for the planning and promotion of the corporate events:. 8
M4: develop a detailed plan for the corporate events..........................................................9
D4: critically evaluates a diverse range of information sources:..........................................9
Conclusion:.................................................................................................................................. 9
References:............................................................................................................................... 10

Introduction:
The Corporate event management is a process managing the event of the organisation so that
objective to meeting can be achieved in the most effective and efficient manners. The
management of the corporate events involves the planning and organizing the diverse sort of
the procedures for the stakeholders of the organisation, engaging the audience in the events.
These events includes various types of activities such as conferences, team dinners, farewell
parties for the formal and informal events, trade shows, orientation of the new employees,
various exhibitions, awards and incentive events in the management levels. It also includes
the management of various programs which are covered in the travel and tourism of the
organisation. Under this reports, the Seven Events company is chosen to understand the event
management in better ways. It delivers the global meeting and conferences for the wide range
of customer at the international levels .further there will be conversation on the different types of
the company measures and planning and promotion activities. (Agrawal,and Cooper, 2015)
LO1:
P1: establish a series of the diverse company focused events:
In the completive market, organisation focus on organization the events which will help them to
achieve the targets on time in the most profitable manners. The organisation conduct various
events to its customer and employees so that they understand the goals of the seven events
organisation. several of the type of commercial events are as follows:
Conferences: These types of conferences are very important for the business events
organisation. The team conferences can be applied to number of researchers gatherings to
discuss on the scientific topic which will improve their performances in the markets place.
Seminars: it includes educational events which will helps in training the managers and
employees of the organisation so that objectives can be achieved in the shortest period to time
and the most effective manners.( Chen, Crossland and Huang 2016)
Meetings: this type of events is very common in the large scale of the organisation as there
are discussion on the operational and financial strategies which helps in achieving the
common goals of the company in the long period.
Trade shows: under this events, the organisation tries to present their product and services to
its customer and to get in touch with the customer and business parties from time to time
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Networking events: here, the gathering of various parties are included such as employees,
clients, are made so that they can share their business ideas with each other and make a
strong relationship with each other so that profits can be earned and shared .
Produce launch: it is essential component of the marketing mix which helps company to
introduces their product and services in the right kind of market so that customer are aware
about the such goods. (Brav,Jiang. and Tian, 2018.
Shareholder meetings: under this event , the organisation has obligation to conduct such kinds
of events to address the company issues and elect the board of directors for the organisation.
Award ceremonies: this kinds are conducted in the organisation to motives and inspire the
staff and manager by giving them the awards from time to time.
P2: contrast and difference between company and leisure:
The commercial or business trial are different from leisure events in one or another ways. The
corporate events helps in conducting those kinds which will helps the organisation to achieve
the desire outcomes in the most effective manners and leisure events are focused on the
recreation, entertainment, sports and tour and visiting the attractions. The one of the main
difference between the wants and necessity and some of the another differences are stated as
below:
For the corporate events :
 the corporate events must select the venue for the conference which is need to there
place so that they can’t waste their time and money on choosing the venue and
location . ‘
 under the corporate events the manager and employee need to be connected it its
clients so that they can share the important information with each other and access the
files and emails from time to time
 the corporate traveller preferred hotels and airline association that grants the corporate
rates so that they can lower their cost and enhance their performances .
 the corporate events needs to arrange their work in the sunrise and facilities like the
breakfasts, coffee appliance, essential for mornings preparations.(Chen,Crossland,and
Luo, S., 2015)
For the leisure events:
 The leisure events are looking for the best contract for their reside not necessary
low-priced one, but they for the worth of money.
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 The leisure event will turn to the friends, family and another members of the term to
get the reviews for the recommendation. The according to the study it can be stated
that around the 82% leisure travellers rely on the reviews for their choices to be
made
 Leisure traveller are continuing looking for ways to enhance their travelling
experiences .
 Leisure travelling includes the facilities for the entertainment which will enhance their
travailing experiences.
M1: assess the key differences between the content of company and leisure’s events:
The business and leisure’s events are different from each other in the context of planning
and encouragement and the content procedures. The company events has purpose that
fulfil the needs and wants of the organisation which includes the content that plan and
promote the requirement of the organisation so that goals and objectives can be achieved
in the most productivity manners and helps the seven event management company to
accomplished the desire outcomes in the time and in efficient manners. the leisure’s events
helps in enhancing the personal experiences with the travelling by promoting their planes in
the target markets and take the use of available facilities to make the best travelling and
various another’s plans
D1: significantly appraise the difference between business and leisure events :
The critically analysis of the corporate and leisure’s event is that the corporate events
helps in understanding the market places and mission and vision of the organisation so that
all the employees can align their activities with the goals of the company and attract the
potential investors, shareholders and stake holders which provides the ways to expand and
grow the business of the organisation. The leisure’s events helps in planning the travel
plan in make effieicent ways which helps the individual to experiences the good times and
learn to manage different things at the same time.
LO2:
P3: reconsider a variety of dissimilar types of the company events and measure how they meet
different strategic goals:
The dissimilar types of the corporation events help the seven event organisation to achieve
their goals and objective in the most effective manners. These events includes the
consultation, tutorial, corporate meeting, side structure events, buy and sell shows, business
dinnerand many more events helps the organisation to accomplished the desire outcomes
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which will helps them to grow their business at the international levels. The conference events
helps the company to share their plans for the betterment of the organisation in the present as
well as in the coming few years by making the effective strategies to handle the unseen
condition which will present in the environment. The networking events helps the organisation
to build the strong relationship with the client and another customer so that they can take each
other helps to expand their business and earn more profits in the long run. Produce launch
events provide the new audiences for the goods and services which the organisation are
planning to launches in the markets places. This events helps in planning the target customer
for their goods and services . shareholders meeting are also conducted in the organisation so
that what going on the company are discussed with the shareholder and better decision can be
made in the company and make productivity strategies which will help the organisation to gain
more revenue and increase the market share in the target markets. the corporate events helps
the organisation to make the sound business plan which includes then blueprints of course of
action which they must be followed to achieve the objectives and make the strategies for the
future so that organisation are taking the competitive advantages in the market places. (Evans,,
2015)
M2: crucially evaluate the achievement of the diverse types of commercial events in accomplish
the strategic industry objectives and goals:
The corporate events helps the organisation to plan the most effective strategies which helps
them to realize the goal of the company in the most productivity manners. the conferences
events helps the organisation to share the important information about the vision of the
company with the its employees or with the its investors and with the shareholders which helps
the company to make the sound business strategies for the organisation. The press
conferences provide a information to its interest people so that future goals can be set . the
networking will helps the organisation to make good connection with the another business
organisation which helps to expand their activities to another location as well.
D2: Provide recommendation for delivering the types of corporate events:
The recommendation and alternative solution for delivering the different type of corporate
events which helps the organisation to make the efficient strategies which will the lead the
business to achieve objectives in the most productivity manners in the target market places and
within the set time period. The company can organise the different events where they can
share the important mission and vision of the organisation with the target audiences which will
helps them to grow their business at the target market places by making good strategies
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Lo3:
P4: measure different criterion to recognize the probable audiences for the new business
events.:
There are different various ways which helps in identifying the potential customer for the new
events in the organisation. Some of the factors which effectives the corporate events are
discussed as follows:
Characteristics and features: the corporate events has come some features which attract the
customer to attended that events. The good characteristics of the customer which in finding the
correct audiences for the company events.
Purpose: the purpose of the corporate incident helps in identifying the customer who can
attended the events and get the benefits from such activities in present as well as in the coming
years. The main objectives of the events influence the behaviour of the customer from time to
time.
Type of client: the organisation organized the events keeping in the view of different types of
client who will be attending such kinds of events. Client can be any business units, local people
and corporate clients so for looking for the good events.
Type of guest: the event also gets affected by the type of guest who are coming from different
background, they will also have affects the choosing the right kind of customer for the
organisation in the long run. ( Feldman, Amit,and Villalonga, 2016)
Size of the customer : the corporate events can be conducted on large scale as well as for the
smaller scale which depends the what events is coming be conducted according to that size of
the event comes out.
P5: look at the key fundamentals of a basic possibility study for a company events:
The administration is planning to host the corporate events in the target markets then it has to
assess a number of factors such as:((French,., 2015)
Risk feasibility: the performance of events involve the risk for the organisers that needs to
implicit. The organisers require to have relation degree of confidences that
 The experience will not guide to monetary loss.
 The event is planned well that party are well pleased .
 The civil service assignment is achieved as the outcome of the events.
 The danger connected with the injury is minimised .
 There are contingency plans to ensure the safety and well-being.
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 The venue and equipment are not damage.
Time feasibility: there are numbers of the events that needs time to manage the meetimg so
that effective results can be made. The significant factor are :
 The aptitude to reserve a location
 Necessary to give the contributor an notices.
Venues needs to be book before one months for the events such as theatres, poles, sports, and
other types of facility. The admired venues need to be reserved previous to more than one year
in before .the instant thing is that having enough time to endorse the events and make sure that
participant are able to attend the events. Sometimes if the customer are not informed about the
events then they may not able to book the air tickets or taken out time to attend such events.
Funding possibility: the probability learning needs to bright to forecast the financial outcomes
of the performance event to the rational degree of correctness. The events develops the
resources where all the expects charge are listed . it is important for the organisers to predict
the cost which will be included in conducting and managing the cost. The damage can be in the
form where the sponsorship are not enough as planned and unexpected cist have arises in the
event which increase the cost for the organiser
Support feasibility : it is important to study that there is enough support from the inside of the
organisation to manage such events. Events needs to support from outsides of the
administration if they are winning . a number of of the reason to write to and ask other
organisation includes to estimate the amount of interest in participating and seek assistance
and share the facilities. (Gatzert, 2015.)
Staff feasibility : under this feasibility , the human resource requirement are essential to plan
and organised the happening in the proper manners. it includes all the members of the events
starting from the executive to the volunteers who are serving the food. It is significant for the
organiser to analysis the members of the events so that arrangement can be made according
M3: estimate the significance of a practicability study in identify the risk connected with the
deliver a new corporate events.
The importance of feasibility risk related with the new commercial events needs to be
examined very well in the organisation so that risk can be reduced in the company like the loss
of financial issues, time and booking to the venues and making the audience aware about the
events do that they can attend the events. There is always the risk which is associated with the
events which needs to be conducted in the organisation so it important to reduces the risk
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involved in conducting the corporate events in the organisation which will make the sound
strategies for the organisation to achieve the goals and objective.
D3: essentially estimate the pleased and position of the feasibility study :
The positive impact of the feasibility study to minimize the risk which is involved in planning and
conducting the events for the corporate people. The feasibility study helps in reducing the
damage which can be incurred while planning and promoting and executing the events in the
organisation. it is beneficial for the organisation to have study the risk can be come in way to
having the corporate events in successful manners.
L04:
P6: plan a sketch for a commercial event, concern the key preparation and promotional
principles:
The development and promotional principle are needed to plan the community event in the
most appropriate manners. planning includes various things such as important the business
event and location the programme for the events. It is seen that it is important for the
organisation to have clear view points for what purpose the events is taking places in the
organisation what is whole purpose of the events and what is a the agenda of the event.
Planning involves various things which need to be taken care while planning the events for the
corporate events. In involves the requirement of human resources which helps in organization
the events in the planned ways which will helps in achieving the objectives of the organisation.
Planning included the booking of the venue and site and get the confirmation for the same.
Get the sponsorship for the events so that funds can be arranged in time and reducing the
cost the event by re-evaluating the cost from time to time so that event can take place in the
right time with achieving the pre-determine goals and objectives Kang,, (Germann, and Grewal,
2016)
The promotional principle includes marketing strategies that helps the organisation to place the
corporate event in right market by promoting the events by the means of advertising and
making promotion of the events in front of the target customer. They also tries to promote the
event thought the social media like what’s up, face book. Twitter and various another medium
though which they can reach out the larger audience and make event as successful in the
organisation. The organiser tries to communicate with the target audience to that they can
shreds the content of events which will helps in attaching more audience to the events
places.( Kurian,, Ribeiro, and Gomes,2016)
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P7: Evaluated the procedure taken for the arrangement and sponsorship of the corporate
events:
The process which are engaged to make the setting up and promotion mix is to study the
marketing strategies which helps the organiser to finds out the good sponsors which provide
the funds for making the event successful in the market and organisation also focus on taking
the consideration of product, price and place of the event , where the places which will easier to
reach out by the audiences, what the product which will be taken care while forming the
arrangement of the events. The organisation has conducted the reached in the market which
helps in conducting what kind of events the customer are looking for in the organisation.
Addition services such as catering, and specific requirement which are needed in the events
are taken care while making the arrangement of the events. Any special requirement for the
different client group are to be made before for the disable participants , services for the
international guest and are provided with the VIP services and given high profit safety in the
event places. The promotional mix is used by the organisation so that events are planned in
proper manners which will the organiser to plan all the activities in advances and promote them
in the target market so that customer are aware about events and take part in events and earn
more understanding about the corporate work. ( Martinez, and Janney, ., 2015)
M4: develop a comprehensive arrangement for the corporate events.
The detailed plan for the organisation who are having the corporate events is that they needs to
have proper planning and promotional schemes which helps to plan out the whole event in
advances and excused according to the procedure so that main objectives of the events can be
achieved by the organisation. the company needs to plans the purpose and content of the
events, what is the main focus of the event in to be stated in the plan, who are the target
audiences of the company needs to be find out, what information needs to be shared with the
members of the event and venue and another important things needs to be included in the plan
so that objectives of the events can be achieved
D4: importantly evaluate a miscellaneous range of information sources:
The critically evaluation of the different sources of information which are needed to make the
sound strategies for the organisation , company needs to have a effective plan which will helps
them to organise the events in the most productivity manners. the manager and leader needs
to collect the right information on the content of the events and promote the event in the right
kind of market so that event can be successful in the market places.
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Conclusion:
According to the above discussion, it can be conducted that corporate events management is
very crucial for the organisation as it helps in attain the final goals in the most productivity
manners,. Their are dissimilar type of the commercial measures which needs to be conducted
so that organisation knows where they are going with their objectives, it include development
and sponsorship of the events that customer are able to collect important information so that
they can make effective decision in the corporate worlds.
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