Corporate Events Management Report: The Event Company

This report provides a detailed overview of corporate event management, focusing on The Event Company and its operations. It explores various types of corporate events, such as conferences, seminars, team-building events, product launches, exhibitions, and sales meetings, and explains how these events contribute to achieving organizational goals. The report also differentiates between corporate and leisure events, highlighting the key elements of planning for each. A significant portion is dedicated to identifying potential audiences and conducting feasibility studies, covering essential components like scope, current analysis, requirements, approach, evaluation, and review. The report also outlines the planning and promotional principles essential for successful corporate events, providing a comprehensive analysis of the entire process.

CORPORATE
EVENTS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO1..................................................................................................................................................3
Range of different corporate event..............................................................................................3
Difference between corporate and leisure ...................................................................................4
LO2..................................................................................................................................................5
Different types of corporate event help in achieving goal ..........................................................5
Identification of potential people for event..................................................................................6
Key elements of feasibility study for corporate event.................................................................7
Evaluation of importance of feasibility study .............................................................................8
LO4..................................................................................................................................................8
Plan for corporate event using both planning and promotional principles..................................8
Evaluation of process taken for planning and promotion of corporate event............................10
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
The management for all the sector refer planning and organizing of the activities, the
corporate event management involves planning and organize the activities of corporate
stakeholder and engaging the gathering (Wynn-Moylan, 2017). The manager who is managing
the corporate event have to organize the event such as training, conference, various meeting
related business and seminars. Managers try to identify the opportunities that can improve the
skill experience of employee and employers. The event company is multinational organization
specialist in event management, they conduct different kinds of event as per the need and want of
organization internationally (Yun, Kim and Kim, 2017). Mainly the company focused on
organizing conference, seminars, exhibition in effective way. This report evaluates the different
types of events and determine various corporative events of product launching, sales meetings
and exhibition. The type of event that helps The Event Company to reach its objectives.
Importance of feasibility study for corporative event will also be studied and further the process
of planning and promoting corporate event will be explained.
MAIN BODY
LO1
Range of different corporate event
The event company is a multinational organization uses to organise the events for the
international companies for that they need efficient employees that enhance the productivity of
employees. These events assist to educate, motivate, celebrate and to provide rewards the
corporate event is conducted for the stakeholders, employees, customers and its potential clients
that have interest in the organization profitability (Wei, Ouyang and Chen, 2017).
Conference: This event is conducted for minimum one day and Event management company
can use the to provide information to particular people who are interested. By conducting a
conference, the company can show about the new methods and USP of its products.
Seminars: It is also just like conference in that the organization get opportunity to provide
company knowledge to its employees or a particular individual. The seminars are basically
formal and up to the point, as it offers less choice than the conference. The event management
organization can conduct this in very short time it can be of one day or half day so the particular
topic can be explained easily.

Team building event: This is corporate event that can be conduct by management company to
develop confidence, morale as well as goodwill of the company. The team building event
provide a specific opportunity so that they can spend time jointly, as the team building event uses
to do as per its name. This event is organized in outdoor as well as indoor most of the
international companies used to conduct team building events.
Product launching events: This event can be organized for the companies who want to launch
the product and introduce that first to its employees. Events are common for both customers and
business; in this event the company explain the product to people so that they get aware about
the product. Most of the large organization uses this event in perfect manner.
Exhibition: This event of exhibition is collection of specific and unique objects that is viewed by
the public. In this the event management company tries to show all the products for selection this
event is conduct in museum, park, libraries or the exhibition hall.
Sales meetings: This event is generally scheduled by its manager the people included in this are
developer, manufactures and other executive. The clients of the particular company are also
involved in this.
Difference between corporate and leisure
Corporate event are those events which are being organized by businesses for the
stakeholders and its clients (Wans, 2020). This event is basically for large number of people. The
event management company uses to organize this kind of events for its clients all over the world.
On the other hand, leisure events are also organized by the event company as the people also take
breaks between the work so this is become vital for the entertainment of the employees and its
clients as well. These events focus on relaxation and satisfaction of the employees.
Basis Corporate events Leisure events
Planning In the planning of corporate events,
they understand the purpose of the
particular events. The fund is also set
that is realistic and can reach to all the
target people. The promotion is also
planned in these events (Nicholas and
The planning of leisure events
involves inspection of type of
customers and its needs. So that
particular event can be decided to give
more enjoyment and fun.

Chinedum, 2017).
Content The content in this is specified and
mainly to inform the stakeholder and
client regarding the particular topic.
For example, if the product launching
event is organized then in that
company will provide information
about the new products, timing of
event, the selective audience who is
invited for the company.
On the other hand, leisure content
involve particular information related
to leisure activities like golf,
swimming, some unique game that is
organized for the particular audience.
It also contents the venue place.
Promotion The corporate event is promoted by
powerful invitation, agendas of
business and by showing video of the
event that help the company to
promote the event and creating
awareness for the event.
The promotion can be done by
offering discounts so that people are
interested in the company. They also
optimize the event by registering the
website as it is one of the best way to
promote.
LO2
Different types of corporate event help in achieving goal
There are different organization who are using corporates event to influence its
stakeholders and different clients. The corporate events are organized by event management
companies for those companies who need to transfer the information to its customers, employees
and other people that have interested in the company.
Conference: The conference event is a corporate event that is organized by the company in
which a group of people are invited to provide helpful and needed information that they care
about. This is one of the affordable event approach depends on the number of people involved in
this. The conference is small as well on large scale as people will have knowledge about the
change so that it will help to meet its objective of the company. As the event company has main

work to organize the event when different people come in the event then will know about the
event management company. This assists in generating awareness as well as profit.
Exhibition: When the company is organizing exhibition for any company, then people of that
company knows about the presentation way of event management company. The stakeholders
want to conduct any event then they will contact to this company with this the goal of company
can easily achieve. In exhibition the company shows all the products that are new and existing in
the market so it also helps event company to reach to its goal.
Seminar: This corporate event is for small number of people as it has only single meeting or
session, this is conducted to train the employees and managers of the company so that they can
enhance their skill and knowledge that will help to achieve the goal.
Sales meeting: In this event the sales management people are invited to discuss the product and
manner to sale the products for the people related to sales like manager, team of sales as well as
clients. This event helps to inspire the staff, to identify the issues and also to provide information
to new as well as existing clients (Moura and et. al., 2017).
Recommendation: From the above analysis it has be understood that there are range of
corporate events that organized by company for various purpose such as promote the product or
enhance sale of company. Therefore, the different types of inspection that company can
organize:
 The company have to analysis the particular market before organizing any event to check
the needs and want of customer's. The market help company to know needed information
about the trends and with the company can easily involve those in its event.
 The budget can be managed by inspecting the activities that are involves in the event so
that the resource get optimum utilized in this.
LO3
Identification of potential people for event
The actual audience for the corporate event can be identified by various characteristics:
Looking to past audience: The potential audience can be identified by having knowledge of
past event which is similar to present so this help in getting the current audience for the event. As
if the audience for the same kind of event are less than there is less probability that people are
more interested in current event.

Look at your competition: The potential audience of event of particular company is also
depends on to its competition in the market. As if the competition is more than people are
divided in them some prefer the company as other prefer competitive company events. So the
potential audience can be identified by these (Michopoulou, Azara, and Pappas, 2019).
Customer's survey: This is very effective method as the survey explain that the audience that
are interested and willing to become the future customers of the company. The company can
organize a survey so that the event can become more effective. The company should conduct a
survey or market study so that they can easily identify the potential audience of the event.
Taking customer's feedback: The potential customers can be evaluated by taking regular
feedbacks so that the company can know its issues that are faced by customer's will using the
products. The company identified the needs of customer then they can show their modification
by the corporate events (McPhillips and et.al., 2018).
Key elements of feasibility study for corporate event
Feasibility study can be defined as type of analysis done in order to known about
associated problem or opportunities related to current project or study so that alternative course
of action can be taken for better outcome. There are various elements which needs to be
considered for corporate events which can be illustrated as follows:
Scope: The first and foremost element of feasibility study is that to understand scope of
corporate events such as for which individuals it is organized, areas that will be covered by event
and many more (Michopoulou, Azara and Pappas, 2019).
Current analysis: It is second element which helps in understanding current trends in external
market so that effective strategies can be made by manager of The event company to meet
customer’s expectancy. So, analysis of corporate event in terms of its strength and weakness will
helps in making necessary changes and gaining better outcome.
Requirement: The third element of feasibility study is requirement which helps manager of the
event company to understand various resources that it will require in order to organize corporate
event.
Approach: In this elements' manager decide appropriate course of action that it will undertake in
order to organised and run corporate events so that end objectives can be achieved in the best
possible manner.

Evaluation: In this manager evaluate actual or total cost that company needs to be incurred to
make corporate event successful so that client can be satisfied and happy. Thereby, in this it
estimates overall cost and tries to minimize the same by reducing unnecessary expenses to
delivered maximum value to customers (Wynn-Moylan, 2017).
Review: It is last element of feasibility study in which it reviews all the things from starting in
order to approve the same so that various actions can be taken and best outcome can be gained.
Evaluation of importance of feasibility study
It can be critically evaluated that feasibility study is important as it helps in identified
associated risk and opportunities with particular event. Thereby, necessary steps or corrective
actions can be taken by manager to promote growth and success of event.
LO4
Plan for corporate event using both planning and promotional principles
In order to design successful corporate event both promotional and planning principles
has been followed by the corporate company for better outcome. The stages that are involved in
corporate events such as product launch can be stated as:
Understanding of purpose of event: The main purpose of organizing product launch is to
inform maximum number of people in society about the new products that specific company is
planning to launch in order to enjoy high profitability (Bakas, Coetzee and Cuffy, 2020). So, the
purpose is to generate awareness among people so that they are ready to select new product of
specific firm rather than other for satisfaction of their respective needs.
Budget: It can be stated that manager has devoted time and efforts in order to design appropriate
budget so that all necessary expenses related to the event can be met. Such as:
Expenses Amount
Planning expense £1000
Stationary expenses £500
Marketing expenses £1500
Food and beverage expense £3000
Salary and wages £2000
Miscellaneous expense £1000

Total £9000
Timeline: The event company manager has effectively scheduled each activities need to be
performed during the product launch so that several things can done simultaneously and best
outcome can be achieved.
Target audience: The target audience of product launch are key individual or people that are
living in society as through product launch enterprise is trying to make them aware about new
product and the way it will be fruitful in meeting their respective needs.
Location or venue: The corporate event will be located or held at place that have enough space
or sitting arrangement for range of individuals so that they can comfortably sit and get informed
about the product. Thus, it states location at which audience needs to come in order to have
knowledge about products that company wants to launch in order to retained its market share.
The way event will be promoted: The event company has planned to promote the corporate
event through mainly digital technology as most of the people are devoting their high time in
using social media. So, manager by making use of digital technology or promoting through
social media platform, email marketing is able to generate awareness among maximum number
of individual. Thereby promote success of corporate event (McPhillips and et.al., 2018).
Making use of technology: Digital technology is mainly used by company to promote and plan
the event in effective manner so that several tasks can be completed smoothly and event can be
made greater success.
Evaluation of event: The event company manager has put its best efforts in order to
continuously measure and monitor event or various steps taken. Likewise, Information
technology will help in gathering relevant information about the event, performance of key
individual. So that corrective action can be taken to improve the strategies for success of
corporate event.
It can be stated that while making the corporate event plan various principles of planning
and promotion has been followed by the event company. Principles to contribute to objectives
such as all action are taken to make event more successful by attracting maximum number of
people. Principles of flexibility is also abiding as the event can be easily change or modified as
per client requirement so that it can be happy and satisfied (De Brito and Richards, 2017). At the

same time principles of commitment is also considered by manager of the event company which
states that all the commitment made are fully applied.
Evaluation of process taken for planning and promotion of corporate event
In order to evaluate the process of planning and promotion of corporate event the event
company has undertaken various steps so that fruitful outcome can be achieved. Such as manager
by planning in advance about the activities that will be performed in corporate event is able to
minimize chance of conflict and confusion. Furthermore the managers has taken various
principles for a corporate event, it helps to identify the purpose of event as the main goal of this
event is to launch new product in the market and aware the people so that they not shift their
choice of brand and retain with the brand. It also assists to make a adequate budget that can meet
all the expenses of the event. At also help to schedule all the activities that will be performed in
the event so that there will be no delay and all the activities are being managed. The planning
and promotion also leads to reach its targeted audience so that maximum people can attend the
event it will help in achieving organizational goal of company. This process helps to find the
suitable location to organize the event, where the audience can have seating arrangement so that
they can get all the information about the product (Monteiro and et. al., 2018). The planning and
promotion also help to know effective strategies in which maximum people are invited for the
event. The technologies are used to perform the task of event are being completed smoothly and
got success.
On the contradictory note due to limited resources the managers of company are unable
to organize the event in effective manner. The purpose of event is also not that much good that
attract the customer's in efficient way (Mirehie, Buning and Gibson, 2017). The planning and
promotion is also used in better way to reach the audience, as it conducted in long time and
resources. If there is any change occurs in external environment than event will not be success
and ultimately company will bear a huge lose.
CONCLUSION
This report concludes that the corporate event management is a management of those
events which are organized by company with the help of event management company. The
corporate event company help international companies to organise the different kind of event
which help itself to achieve its target and goal. There are different kinds of events that help to
achieve the goal, the leisure event are basically events for the people to relax themselves and to

satisfy. The potential customer can be identified by the company with its past customer's, by
organize surveys. The process of planning and promotion assist in identify many elements that
are related to growth and achievement of common goal.

REFERENCES
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