Corporate Event Management: Planning, Analysis, and Feasibility Report

This report provides a comprehensive analysis of corporate event management, focusing on Seven Events Limited and a hypothetical event for "foodie flavour" restaurant. The report explores various types of corporate events, including exhibitions, sales meetings, seminars, and conferences, and analyzes how these events achieve company goals. It differentiates between leisure and corporate events and assesses the success factors related to corporate events. Furthermore, the report delves into audience identification, examining criteria such as income, purchasing power, and interest in food and drinks. A feasibility study is conducted, considering time, risk, funding, and staffing aspects. The report also develops a plan for the corporate event and assesses the planning and promotion processes involved, offering valuable insights into the effective management of corporate events.

CORPORATE EVENTS
MANAGEMENT
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Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Types of corporate event........................................................................................................4
Leisure event v/s corporate event...........................................................................................5
TASK 2............................................................................................................................................5
Different kinds of corporate events and analyse how they achieve goal and objective of
company.................................................................................................................................5
Critical assess success related to corporate events that helps in accomplishing objectives...6
TASK 3............................................................................................................................................7
Analysis of various criteria in order to identify potential audience for a new corporate event
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Main factor of basic feasibility study for specific corporate event........................................8
Significance of feasibility study.............................................................................................9
TASK 4............................................................................................................................................9
Develop plan for corporate event...........................................................................................9
Assess the process taken for planning as well as promotion of corporate event..................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Corporate event signifies any kind of event, hospitality function which is implemented by
association of organization. The primary aim of organizing such kind of event is to improve new
or innovative leads, introduce innovative goods and services as well as promoting existing goods
provide rewards to its subordinate and many more. It is considered that corporate event is
organized in proper way and included appropriate planning that includes different kind of factor
like formal meeting staff addressing and many more. In present assignment, Seven Events
Limited is determined as a company that is taken into account. The organization focuses on
executing its function within London, UK and they focuses on organizing digital as well as live
event and increases experience level of user. In addition to this, this assignment will provide a
description regarding various kinds of corporate events in addition with difference among major
events. The organization adopts different kind of corporate events as well as how they achieve
goal is also mentioned in this assignment. Furthermore, the corporate event is determined as a
plan that helps in adopting promotional principle in an appropriate manner. At last, there is an
assessment of procedure which is taken for planning and promotion related to corporate event
(Bao, Hara and Zhou, 2018).
TASK 1
Types of corporate event
Corporate event signifies the event that signifies different kind of activities that is linked
with professional institution, industry and many more. There are different kinds of corporate
events which are going to be mentioned below:
Exhibition it is determined as a public exhibition which is adopted by various
associations. In assistance of this, the corporate event aids assistance to organisation in order to
increase brand image and reputation at marketplace. in context of Seven Event London, it is
assess that the primary purpose of supervisor team is to conduct event and also installation rate
related to sponsorship with the aim of publicizing event in an appropriate manner. In addition
with this, the organisation also provides different kind of services in order to conduct different
kind of task in proper way.
A sale meeting it is determined as a main or basic meeting that assists organisation to
perform different functions in proper way. The primal aims of such kind of event are to
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determine every individual person who is considered as a part of process of sales in an
appropriate manner. In addition to this, the individual person included in such kind of meeting
are determined as an employees, potential user, retailer and many more. In context of Seven
Events London, the top management of organisation adopt different kind of meeting that help in
innovative as well as fresh mind of subordinate that results in enhancing level of productivity in
future period of time which will be beneficial for company (Bessembinder, Cooper and Zhang,
2019).
Leisure event v/s corporate event
There are two kinds of events named as a Leisure event as well as corporate event that are
taken place within industry. There are different kinds of events which are going to be mentioned
below:
Leisure event Corporate event
It involve event like concerts, entertainment,
sports event and so on.
It included events like commercial event,
charity depend events and so on.
The main purpose of organising such kind of
event is to provide entertainment facility to
ample of audience.
The primary purpose is promotion of good,
subordinate reward, charitable cause as well
as many more.
It is considered that enthusiastic applicant is
being hired for improving this kind of event for
retaining individual person for a longer period of
time.
In addition to this, skilled applicant is hired
in order to execute different kind of activity
in proper way during particular phase of time
period.
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TASK 2
Different kinds of corporate events and analyse how they achieve goal and objective of
company.
In context of organisation, it has been assess that there are different or various ranges
related to corporate event that assists in meeting goal as well as objective in timely manner. In
assistance of this, conducting event included some kind of advantage that assists organisation to
remain competitive in the market. There are different kinds of event that is going to be
mentioned below:
Seminar herein, the specific group must be targeted by an organisation with the aim of
generate awareness regarding goods and services and to offer important information or data to
them. In addition to this, such kind of event is organised at a small level as it is helpful in
differentiate from corporate meetings. In assistance of this, it has been assess that the primary
purpose of conducting such kind of events to offer training session to subordinates in order to
enhance skill and competence that helps in offering services in an appropriate manner in the
market (Fu and Tomasic, 2017).
Conference such kind of event organised between the people of same sector and that
signifies professional activity and function that aids assistance in learning innovative things in an
appropriate manner. The primary aim of organising such kind of event is to collect ample of
individual person in single place for share thoughts and views to one another that help in
providing better solution to its organisation.
Shows or exhibition it signifies there is a large gathering as well as herein the good and as
well services of specific company is exhibit for the purpose of attracting large number of user
and to improve a superior relationship with them. In addition to this, for conducting such kind of
event help organisation to meet with another individual person who is belong from similar
sector. In assistance of this, it is used in improving good impression related to brands in respect
of user that increases reputation and image of company in front of customer at market place in an
appropriate manner. Moreover, it aids assistance to organisation to make appropriate comparison
with other same goods and achieve competitive edge over rivalries at marketplace in an
appropriate manner.
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Critical assess success related to corporate events that helps in accomplishing objectives.
It is assessing that there are different kind of corporate event like conferences, exhibition as
well a seminar organised by organisation with the purpose to achieve objective of organisation in
an appropriate manner. This aids assistance to company to study different kind of information
regarding goods and services that attract ample of user in respect of brand. This will assists in
enhancing productivity and profit margin of organisation and it is helpful in achieving goals as
well as objective that is achieved by conducting corporate events in an appropriate manner.
TASK 3
Analysis of various criteria in order to identify potential audience for a new corporate event
Seven events London focuses on grabbing opportunity to conduct event for innovative
restaurant which is named as “foodie flavour”. This kind of restaurant is operating their functions
in Porsche area at UK. In present time, they focus on conducting their operations in small level
and they want to increase menu for making it so attractive in order to retain large number of
customer at a time. It aids assistance to organisation to enhance profit and income in an
appropriate manner. The current event is linked with establishment of specific goods that must
be innovative drink as well as dishes for attracting large number of audience during particular
phase of time period. For example in order to collect appropriate execution of activity and
function, Seven Event London is required to assess potential guest who are focuses on attending
event. It is a service that in helps in proper assessment of audience otherwise it erodes the whole
image of organisation and then event gets failure (Gaedt and Klein, 2016). Therefore, it is
important for organisation to set specific type of event which is needed to be undertaken by
organisation for assessing target audience that is going to be mentioned below:
Income and purchasing power for using potential audience, it is significant for Seven
Event London to assess purchasing power as well as income of individual person in order to
arrange different kind of things as per them. In reference of introduction of new goods by using
foodie flavour, the individual person really spend money and focus is on quality which must be
right and proper applicant for particular event that helps in increasing sales and profit margin
related to foodie flavour in future period of time.
Interested in drink and junk food The other criteria are needed to be assessed by Seven
Event London in order to successfully implement event by determining need and want of
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individual person regarding drink as well as junk food during particular phase of time period. By
adopting artificial intelligence, they emphasize on buying pattern and purchasing behaviour is
appropriately considered in proper way. It will assist in assessing as the list of type of audience
that remain with foodie flavour after taking drinks that is given by foodie flavour. In addition to
this, the individual person who is interested in different kinds of drink is targeted by organisation
in proper manner. It helps in increasing sales and profit margin of company in future period of
time. It is also helpful in increasing the success level of events that is implemented by Seven
Event London during particular phase of time period (Wu, Cheng and Ai, 2018).
Main factor of basic feasibility study for specific corporate event
The main element that is linked with feasibility study in relation to corporate event that is
going to be mentioned below:
Time feasibility it is important to assess whole time that is taken for execution of
different kind of activity and function that is connected with introducing innovative product. In
addition to this, the primary aim of Seven Event London is to make sure that it is necessary to
have an enough time for preparing or maintaining activity related to event that is organised in
context of foodie flavour (Gerkin and Doyon-Martin, 2017).
Risk feasibility it is significant for management team of events to increase profit and
knowledge regarding risk that is linked with corporate event while launching or introducing
innovative product during the period of time. It is analysed that there are different kind of risk
that is connected to execution of such kind of event like improper improvement of activity,
unexpected circumstances and many more. For dealing with such kind of risk, it is important for
Seven Event London to improve strategy tactics which must be applied during occurrence of
such kind of issues.
Funding feasibility it is considered that such kind of risk is linked with availability of
Finance so every activity and function is executed in an appropriate manner according to
expectation of food flavour. In addition to this, it is a significant for Seven Event London to
make a budget by determining all kind of staff and element that is executed while launching on
introducing innovative products. It is necessary to have enough fund or finance it is considered
that the top management of particular organisation execute different kind of activity in proper
way that help in achieving profit margin and goal in timely manner.
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Staffing feasibility it is analysed the human resource management is very important in
execution of different kind of activity and achieving growth in future period of time. It is
significant for Seven Event London to emphasize on requirement of subordinate which is linked
or related with conducting corporate event related to introduction of innovative goods. In context
of Seven Event London that it is important to have talented and competent subordinates through
which they execute and perform different kind of function in proper way. In assistance of this,
the organisation also offer training session to staff member for raising skill and competency of
executing different kind of activities and also fulfilling expectation related to clients in proper
way (Iakovlev,Vatamaniukand Malov,2019).
Significance of feasibility study
The primal objective related to organising feasibility study is to assess operational activities
as well as different substitute ways which are available for dealing with different kind of range.
In assistance of this, the activity must be executed in proper way that helps in making proper
availability of different kind of activities. Therefore, it is necessary for Seven Events London to
conduct feasibility study in order to conduct events related to foodie flavour in proper way and
fulfil different expectation of user during particular phase of time period. In assistance of this, it
aids assistance to organisation to make sure that skill and competency of subordinate is enough
for implementation of different function that results in success of particular event. Furthermore,
it aids assistance to Seven Events London to accomplish task and objective that help in meeting
expectation of particular client in proper way (Walton, 2017).
TASK 4
Develop plan for corporate event
In current context Seven Events London, they focus on conducting particular event related
to foodie flavour and their focus is on introducing innovative product at market place. For
implementing such kind of event, it is needed for event management team to improve
appropriate plan that helps in executing different kind of activity in an appropriate way and that
results in achieving favourable results in future period of time. It is assess that the key factor or
element for generating plan is determined as appropriate strategy during particular phase of time
period. It is significant for manager to determine all this kind of factor that assists in maintaining
success of corporate event and also improve brand image and goodwill in marketplace. There are
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different kinds of factor which is important for improving plan related to corporate event that is
going to be mentioned below:
Conceptualization of theme is the important factor that is required by event manager to
improve attractive theme related to event that assist in attracting large number of customer and
improve positive brand image in front of customer in marketplace. For introducing innovative
product, the decision related to theme is taken by event manager such as it aids assistance in
different types of food is consumed on regular basis. Through this, it aids assistance to foodie
flavour focuses on attracting new user in respect of their offering by restaurant and enhance
customer base (Lopatta, Buchholz and Kaspereit, 2016).
Set preliminary budget:
It is significant element that help organisation to implement overall activity in an
appropriate manner. For this purpose, it is significant for Seven Event London to determine
overall activity and that is linked with it during its execution for the primary aim of organising
this kind of event by organisation in order to attract ample of user and generate awareness
regarding innovative goods and providing foodie flavour at Marketplace. It is assess that the
whole budget related to corporate event is around 1500-2000 pound.
Make appointment with owner of venue as well as vendor in Seven Event London
They focus on contact with vendors in appropriate way that assists in improvement of
good at market place. It is significant for organisation to organising a meeting with vendor in
order to implement different kind of activity in proper manner.
Assess right service for potential guest
It is significant to assess proper services that are needed to be implemented by Seven
Event London to its guest in an appropriate way. Offering proper services by organisation to
promote product to deliver in an appropriate manner that help in increasing sales as well as profit
margin in future period of time. Therefore, these are the kind of people that is important in
promoting this kind of things in order to conduct event in successful manner.
Principles for planning
 For planning, it is required by Seven Event London to make sure that all activity and
function is planned in appropriate manner.
 It is significant for management team of event to possess knowledge regarding this.
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 It is significant for higher authorities of Seven Events London to analyse performance
and monitor activities in a proper manner so that it result in achieving positive outcomes
in future time period.
Principle for promotion
 It is assess that Seven Events London focuses on adopting applications related to social
media as well as online resources in order to promote events.
 It can be recommended to management team in order to fulfil requirement of user that
assists in achieving better outcomes in future period of time.
Assess the process taken for planning as well as promotion of corporate event
It is assess that promotion as well as planning is important element for success of
particular event. It is assess that the management team of event of chosen event adopt
promotional process in order to launch innovative product related to foodie flavour in
appropriate manner (Mlotshwa, 2019).
Planning
In-depth planning it is considered as a process of appropriate planning for executing event
in an appropriate manner. The proper planning assists in performing different activity in proper
way. It aids assistance organisation to deal with different kind of activities that help in organising
event in appropriate manner. In assistance of this it aids assistance in increasing sales and profit
margin related to foodie flavour.
Data of audience this procedure is linked with gathering knowledge regarding guest related
to event. The chosen organisation focuses on increasing knowledge regarding need and want of
guest.
Promotion
Strive for repeat organisation is determined as a primary principle which is connected
with introducing innovative product related to event. Seven Events, London is required to assess
sales related to foodie flavour for identifying user during particular phase of time period. The
event manager focuses on providing some kind of discounts for attracting large number of user
in order to attract ample of user during particular phase of time period.
Adopt online resources it is assess that for promoting event, online tool as well as
different kind of application is very important while adopting social media application like
Instagram to promote specific event in order to attract ample of audience during particular phase
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of time period. It is assess that the individual person adopt such kind of application in relation to
promoting innovative product that imposes positive effect on sales and profit margin in future
time period (Shiu and Yang, 2017).
CONCLUSION
On the basis of above given assignment, it is assess that Corporate event signifies any
kind of event, hospitality function which is implemented by association of organization. The
primary aim of organizing such kind of event is to improve new or innovative leads, introduce
innovative goods and services as well as promoting existing goods provide rewards to its
subordinate and many more. It is considered that corporate event is organized in proper way and
included appropriate planning that includes different kind of factor like formal meeting staff
addressing and many more. In addition to this, this assignment will provide a description
regarding various kinds of corporate events in addition with difference among major events. The
organization adopts different kind of corporate events as well as how they achieve goal is also
mentioned in this assignment. Furthermore, the corporate event is determined as a plan that helps
in adopting promotional principle in an appropriate manner. At last, there is an assessment of
procedure which is taken for planning and promotion related to corporate event.
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REFERENCES
Books and Journals
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in times of stress. Journal of Financial Economics, 130(1), pp.95-113.
Bessembinder, H., Cooper, M.J. and Zhang, F., 2019. Characteristic-based benchmark returns
and corporate events. The Review of Financial Studies, 32(1), pp.75-125.
Fu, J. and Tomasic, R., 2017. The Use of Noncourt‐Based Corporate Rescue: Does the
Australian Voluntary Administration Procedure Provide a Model for
China?. International Insolvency Review, 26(2), pp.153-175.
Gaedt, N.J. and Klein, T., 2016. Corporate Restructuring through Spin-offs: Evidence on
Shareholder Wealth from Western Europe.
Gerkin, P.M. and Doyon-Martin, J., 2017. Maintaining the Failure of the Occupational Safety
and Health Administration: State–Corporate Crime Through Tolerance and
Permission. State Crime Journal, 6(2), pp.241-264.
Iakovlev, R., Vatamaniuk, I. and Malov, D., 2019, October. Architecture Transformation of the
Corporate Information Providing System for a Scientific Organization. In 2019 12th
International Conference on Developments in eSystems Engineering (DeSE) (pp. 873-
878). IEEE.
Lopatta, K., Buchholz, F. and Kaspereit, T., 2016. Asymmetric information and corporate social
responsibility. Business & Society, 55(3), pp.458-488.
Mlotshwa, N., 2019. THE EFFECTS OF SUCCESSOR CEO’S ORIGIN ON
AUDITORS’CLIENT RISK ASSESSMENT AND CONTINUANCE DECISIONS
FOLLOWING A CORPORATE SCANDAL.
Shiu, Y.M. and Yang, S.L., 2017. Does engagement in corporate social responsibility provide
strategic insurance‐like effects?. Strategic Management Journal, 38(2), pp.455-470.
Walton, D., 2017. When insolvency strikes: How to save a good business from the corporate
wreckage. Governance Directions.
Wu, H.C., Cheng, C.C. and Ai, C.H., 2018. A study of experiential quality, experiential value,
trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise
tourists: The case of Hong Kong. Tourism Management, 66, pp.200-220.
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