Corporate Event Management: Types, Planning, and Feasibility Study

This report delves into the realm of corporate event management, examining various types of events such as product launches, seminars, trade shows, sales meetings, and exhibitions. It compares and contrasts corporate events with leisure events, highlighting their distinct objectives and target audiences. The report reviews a range of events, including conferences, internal meetings, business dinners, job fairs, and team-building activities, offering recommendations for leveraging digital platforms and securing venues. Furthermore, it assesses the critical criteria for determining the audience, encompassing location, age, interests, and behaviors. A feasibility study is conducted, considering risks, resources, and costs associated with event planning. The report concludes by emphasizing the importance of strategic planning, promotional skills, and customer engagement to ensure successful corporate events.