HND Level 5 Corporate Events: Feasibility Analysis & Planning Report

This report delves into the multifaceted world of corporate event management, focusing on feasibility analysis and event planning. It begins by identifying various corporate-focused events, comparing and contrasting them with leisure events. The report reviews different types of corporate events, assessing how they meet strategic goals, and examines criteria for identifying potential audiences. Key elements of a feasibility study are explored, followed by devising a plan for a corporate event, applying planning and promotional principles. The evaluation of the planning and promotion process is also discussed, considering Purple Patch Group as a case study. The report highlights the importance of strategic focus, audience analysis, and feasibility studies in ensuring successful corporate events, emphasizing the integration of technology and social media for effective event promotion and customer engagement. This document is available on Desklib, where students can find similar resources and solved assignments.

Event management

Table of Contents
Introduction......................................................................................................................................3
Main body........................................................................................................................................3
P1 Determine a range of different corporate focussed events.....................................................3
P2 Compare and contrast the difference between corporate and leisure events..........................4
P3 Review a range of different types of corporate events and assess how they meet different
strategic focus and goals..............................................................................................................5
P4 Assess different criteria to identify the potential audience for a new corporate event...........6
P5 Examine the key elements of a basic feasibility study for a corporate event.........................7
P6 Devise a plan for a corporate event, applying key planning and promotional principles......8
P7 Evaluate the process taken for the planning and promotion of a corporate event..................9
Conclusion.....................................................................................................................................10
REFERENCES..............................................................................................................................11

Introduction
Corporate events are known as parties and events which are organised by various kind of
business associations. These are basically the events which a girl in the expansion of business
and helping company to make other people understand what are its values and beliefs. There are
several with of managing these events in order to satisfied the customers. There are different type
of values including satisfying staff members, stakeholders and clients. The following report
discuss is about different types in aspects within corporate events. It will also help to analyse the
visibility approach that is going to help in accessing the values necessary for incorporating the
event in a realistic manner will stop there is also discussion about process inappropriate planning
in order to develop and manage even process. The company considered in this report is Purple
patch group. This event company takes inspiration from clients in order to be focused and
creative and deliver the message of company in a meaningful manner.
Main body
P1 Determine a range of different corporate focussed events
Globalisation has hit domestic as well as international market in an effective manner. Several
types of corporate events have been organised nowadays and these are having essential role for
running a perfect event which is required for the purpose. Different type of corporate focused
events provided by purple patch group are mentioned below:
 Seminars: conferences and seminars are having the aim off providing audience with the
listening to a particular discussion and enjoying their meals simultaneously. The
information is passed through a single direction and the seminar run for half or full day.
 Conferences call on there are several businesses which allow networking so that they can
reach several potential customers. This is helpful for getting the business opportunity in
right manner and learn new experiences
 Trade shows: this provides an opportunity for business to get in touch with multiple
vendors and along with it managed companies for existing as well as prospective
customers.
 Business or corporate award night: these have been recently added in the aspect of event
management. Several companies have been organising events in order to celebrate best

performances of their employee. this helps in Boosting employees performance as well as
productivity.
From all the above influences, another aspect including digital technology has been
playing a major role on travel and tourism companies. Technology is the aspect which is making
a great impact upon consumer buying behaviour. It is very necessity for making the companies
effective by adopting the technological advancement. Social media marketing is also one of the
trending factors that has been influenced customers a lot towards the service or product provided
by the company. Purple company is also using social media for making customers to pay
attention about their services and also they get feedback from customers easily through it.
P2 Compare and contrast the difference between corporate and leisure events
Corporate event attendees are typically the company's workers or clients, whereas public events
are typically available to anybody who purchases a ticket or registers. When promoting a public
event, event planners must ensure that they reach their target audience - no one wants to invest
time and money into arranging an event that ends up being cancelled due to a lack of ticket sales.
Leisure events have quite distinct wants, needs, and migration patterns. Amusement,
entertainment, and sports are the focus of the leisure sector, which is a component of the tourism
economy. On the other hand, corporate travel is becoming largely confined. When people travel,
they usually work, but they do it away from their regular jobs and homes. One of the most
important distinctions here between two is wants vs. needs. The importance of location for
corporate events s cannot be overstated. A corporate events ’s ideal ’s proximity to the event site,
the organization, or the town they are exploring. They do not want to waste time travelling to and
from the venue. Connected - During a business journey, the events must maintain contact. A
professional events ’s company may have a chosen hotel and airline partners that offers corporate
rates, guarantees a safe and comfortable environment, and keeps costs down.
For business events s who want to get ready for work tomorrow, a breakfast, coffee machine,
iron, and pressing board are all necessities. On the other hand, leisure travel aims at tourists who
are looking for a relaxing vacation - Price-conscious - In general, leisure events s want to get the
most bang for their buck throughout their stay. It isn't inexpensive, but it provides excellent value

for money. Leisure events s will rely on friends, family, and online reviews for
recommendations.
P3 Review a range of different types of corporate events and assess how they meet different
strategic focus and goals
There are various events which have their own vision, strategic focus and goals in context of
corporate events. It is very necessary to develop a strategic goal and focus upon it for a
successful event. For identification of goal, one of the most important thing is to analyse and
understand purpose of event. Several types of corporate events are there which have to be
developed according to strategic focus and goals. Some of these are mentioned below
 Trade shows: in context of increased vendors and customers, there is need for considering
one of the main goals which is trade show. This consists of gold for increasing sales and
products. In order to access these goals, it is very important to identify target group of
customers that have to be identified at the planning scale. It is also important to manage
the product launch shows for making companies to attract several existing and new
customers.
 Conferences: it is important to focus upon conferences and seminars as they are there
events which have similar purposes but these are both different as well. Do objective of
conferences is to provide showcasing of creativity and innovation to customers and take
their feedbacks. On the other hand, corporate partners are one of the best ways for easily
accessing the per person goals of conferences.
 Corporate dinners and award shows: this has been seen in recent trends that several
corporates are making employees feel motivated and connected to the company's vision
by providing them help and making companies to make their employees stay there for
longer period. It helps in increasing the productivity and efficiency. For achieving the
goals committed various ensure to manage engagement level of employees with the
company and provide them several welfare funds and rewards as well.
P4 Assess different criteria to identify the potential audience for a new corporate event

Corporate events necessitate meticulous planning and can take a long time to complete. While
some businesses may attempt to DIY with internal resources, a corporate event can benefit from
having a professional event planner handle all of the arrangements. Some of the advantages of
engaging an event planner for thecorporate event are listed below. Nothing is more aggravating
than investing in an event with a specific notion in mind just to have it turn out to be completely
different or not at all what companyexpected. The best approach to ensure that theidea comes to
life exactly as companyenvisaged it is to hire an event planner. Trade shows are one of the
corporate events that mainly focuses upon the communication regarding various new services
and products that are introduced by the companies. There are different criterias on the basis of
which potential or the answers are attracted towards trade show. It is helpful for accessing over
the aspects that are necessary in order to consider communication at workplace.
 Information regarding existing client base: it is important to evaluate and analyse the
existing client base and it consists the job title and buying partners on the basis of it. It
has to be efficient for overlooking the demands and values of the trade.
 Analysis over the audience of existing trade show: it is very important for evaluating and
analysing as existing audience that are present for different trade shows. It helps to
evaluate general information regarding clients and customers. On the basis of this
analysis, qualities and values are associated with specific trades for showing off the
market base in an effective way.
 Target person of company: when the audiences are analysed on different perspective it is
important to evaluate on the basis of programme that how audiences are initiated by the
organisation. It will provide help in accessing the audience that are having demand of the
company and in order to fulfil them appropriately
The criterion aspects are different in order to evaluate and analyse a targeted audience in context
of trade Show. There are several organisations which need to analyse wide range of information
so that customers are provided the best service questionnaire, polls and surveys are organised in
order to collect information for the research.

P5 Examine the key elements of a basic feasibility study for a corporate event
The event Company has to evaluate visibility of event. This is useful in analysing the likeliness
of event in context of public audiences. It also provides help to evaluate and analyse aspects and
values that are required in order to access over relevancy for attaining event progression. In
context of purplepatch group, there are several steps which can be considered in order to attain
event progression:
 Event scope: it is very important for the analysis and scope of event for determining that
what sort of benefits can be attained by audiences after becoming the part of show.
 Current analysis: it is useful for evaluating present positioning and values that are related
to the introduction of tradeshow. It is useful for accessing values and approaches that are
attained by introducing the event.
 Requirements: it consists of evaluation and determining about various values that are
needed to be accomplished for attaining a proper management. On the basis of this,
different processes are managed for achieving day customer satisfaction.
 Approach when there is initiation of major event project, it is essentialto evaluate and
determining various approaches that can be used for accessing the clients requirement. It
includes changes and values that provide a better engagement over aspects and these are
required to be fulfilled properly.
 Evaluation: it is very important to processes in order to determine the introduction of
team and assessing event as well as interest of customers whenever necessary.
 Review: Feedback of audiences is very important for attaining the identification of event
aspect and making a concise and efficient valuable event management.
The feasibility study of event management helps in accessing over the processes regarding event.
These are helpful for analysing forces that are necessary for encountering and assessing the deep
information regarding various steps. It is useful for taking over risk and managing the
implementation of event by the determination of change is important for attaining and managing
values associated with the event.

P6 Devise a plan for a corporate event, applying key planning and promotional principles
The planning of corporate event is one of the most essential factors in order to successful
execution of event. There are various companies which focuses upon purpose of corporate event
in order to make an effective plan. There is also need of executing it in an effective manner for
developing product launch corporate trade show for organisation properly.
 Identity off target customers: when there is product or service launch, it is very necessary
to firstly identify the target customers of company and make it easy to develop strategies
for attracting target customers and providing them the trade show which they want.
 venue selection: this is very highly recommended that organisation must find the perfect
as well as most suitable venue in order to operate the trade show. When it is suitable then
it is easy to manage the location as well as reach the customer satisfaction level.
 Finalising the budget: according to this stage, it is important after the venue and location
that budget should be finalised on the basis of which all services would be planned in
order to provide customers or proper event.
 Include exciting activities going on according to this, it is essential for companies to
attract customers by providing them appropriate information about product or service.
That is why it is managed that exciting activities must be developed in the event so that
customers and employees of company can relate with they provided service or product.
 Reminder to the attendees: it is very important for event companies to provide reminders
to the people who have to attend event so that they can make prospective changes in their
plan and managed to attend the event.
 Collect revues: this is ascension that reviews must be collected from attendees so that
there can be necessary changes and improvements which can be developed easily.
Many people feel that event planners are costly; yet, engaging with a professional can help
companysave money because they have a network of providers with whom they work frequently.
They put those connections to work for companyby negotiating with vendors to ensure that
companyget not only a fair price, but also fair contract terms. An event planner knows how to
put on a spectacular event while staying within a budget's constraints. Their knowledge allows
them to determine where the appropriate quantity of money should be spent in order to get the
desired result.

P7 Evaluate the process taken for the planning and promotion of a corporate event
Corporate event planning entails organising, supervising, and analysing company events. It's
similar to preparing a personal gathering, but with a higher stake: a successful event can help
generate new business leads, hire prospective workers, and attract investors. Before company
decide to host an event, company must first determine whether there is a demand and what the
target audience expects from you. This means ending up wasting money on the incorrect event.
Decide on the event's objectives first. It is essential to attract new customers or promote a new
product if it's an external event. There is need to strengthen relationships b for internal events.
The process of planning and promoting the corporate event by purple patch group is mentioned
below:
 Identifying purpose of promotion: in order to develop any event planning, the most
essential thing is to analyse the purpose of promotion. On the basis of this, several
strategies are developed and planned.
 Making a realistic budget: this includes analysing the requirements of clients and
providing them the best way to manage the invested amount and make a proper and
successful event.
 Establishing a timeline: this is known as the most important part regarding planning and
promotion. This consist of deciding a suitable timeline in order of those activities which
can be measured on the basis of results.
 Identifying target customers: it is seen that strategy can be fulfilled on the basis of target
audiences and these can be identified so that strategies can be developed properly. These
help to attain and achieve customer’s appreciation effectively.
 Finalising theme of promotions: in order to have a successful event it is very essential to
manage the company and finalising theme of promotional activities. These are useful for
the audiences in order to achieve the targeted customers effectively.
 Plan the logistics: promotions are required for several activities including different type
of logistics. These are required for managing the logistics and increasing success of
promotion activities.
 Run the promotions: this is very important that promotions will be run on the best
suitable digital medium so that people and target audiences can see it effectively.

 Review the promotions: the review, post promotion and feedback are collected from
target audiences in order to analyse success and failure that is reviewed easily. It is seen
that it is effectively managed by developing the attainment of target audiences and
approaches.
Conclusion
It is evaluated from the above discussion that corporate event can come together in the hands of
an event planner without the company’s employees to work extra hours or hire someone else to
do it. With the help of a professional event planner, companies can be confident that everything
company want and need will be provided, and that the outcomes will not only meet but even
exceed expectations. The event planner will assist company in determining the greatest use of the
space, the type of decorating that best suits your theme, and how to work with all of the pieces to
produce a unified design that looks and feels amazing.

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Online

https://purplepatchgroup.co.uk/about/