HND Corporate Events Management Report: Planning and Feasibility Study

This report delves into the realm of corporate event management, exploring various event types such as trade shows, appreciation events, shareholder meetings, and product launches. It differentiates between corporate and leisure events, highlighting the unique strategic focuses and goals of each. The report assesses how different corporate events align with specific strategic objectives, emphasizing the importance of a feasibility study in identifying the potential audience and associated risks. It examines the key elements of a feasibility study and the process of planning and promoting a corporate event, providing a detailed overview of the considerations involved in successful event execution and the evaluation of the chosen event plan. The report concludes with a discussion of the planning and promotion processes for corporate events, offering insights into how these events contribute to achieving business goals and objectives.