This report provides a comprehensive overview of corporate events management, covering various types of corporate events such as networking events, product launches, seminars, trade shows, and team-building events. It differentiates between corporate and leisure events, highlighting marketing, guest profiles, financial aspects, and venue considerations. The report evaluates how different corporate events meet strategic goals, including revenue generation and relationship building, and assesses criteria for identifying potential audiences for new events. It also delves into the key elements of a basic feasibility study and outlines the processes involved in planning and promoting a corporate event. The content draws from academic research and industry practices to provide a detailed analysis of event management principles.
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