This report examines the corporate failures of AMP Limited, focusing on the application of Edgar Schein's model of organizational culture to understand the ethical issues and scandals the company faced, particularly concerning sexual harassment. The report explores the three levels of Schein's model—artifacts, values, and basic assumptions—to analyze how AMP Ltd's internal culture contributed to these failures. It details the violations of corporate governance, the impact on brand value, and the importance of ethical codes of conduct. The analysis highlights the significance of leadership's responsibility in fostering transparency and ethical behavior to prevent future corporate governance issues. The report concludes that implementing ethical theories and models is crucial for preventing scandals and ensuring a company's long-term success.