Corporate Governance and Ethics 2018 T2 Journal Article Review

This report provides a review of three journal articles focusing on Corporate Social Responsibility (CSR). The first article, by Kemper et al. (2013), explores how CSR is influenced by a firm's marketing strategies and the competitive environment, highlighting that CSR plays a key role in leveraging marketing in competitive industries. The second article, by Shirey (2013), investigates the relationship between CSR and Corporate Financial Performance (CFP), emphasizing that CSR has a positive impact on a firm's profitability through enhanced reputation and customer base. The third article, by Zyglidopoulos et al. (2012), examines the impact of media attention on firms' CSR behavior, demonstrating that media coverage significantly influences CSR practices, particularly the positive aspects, compelling firms to be more mindful of their CSR activities. Each article review includes key points, relevance to CSR, and a rating based on the reviewer's assessment.

ACCT19083 Corporate Governance and Ethics 2018 T2
Journal Article Review Template
Article link https://ac-els-cdn-com.ezproxy.cqu.edu.au/S0148296313000428/1-s2.0-
S0148296313000428-main.pdf?_tid=675fc70e-76e8-47c9-8f8b-
68d5d01a7f7a&acdnat=1532320248_876f04fd28d90522577caa5b286a1f4a
Journal
Article
Reference
(use APA)
Kemper, J., Schilke, O., Reimann, M., Wang, X., & Brettel, M. (2013).
Competition-motivated corporate social responsibility. Journal of Business
Research, 66(10), 1954-1963.
What are
the key
points of
this article?
The role of CSR towards a firm’s performance is also based on the
influence of the marketing strategies of the firm.
High competitive strength plays a crucial role in influencing the impact of
CSR upon the market capabilities of a firm and the performance
relationships.
In highly competitive industries, CSR plays a crucial managerial role in
leveraging the importance of marketing upon a firm’s performance.
Large scale CSR activities of donating profits to recognize NGO’s helps in
improving and increasing the social reputation of nay firm.
In an intensely competitive market, the rival firms make sure to best utilize
the CSR in order to procure the competitive advantage.
Why is this
article
relevant to
CSR?
Through this article, it has been proved that CSR serves as an important
moderator between firm performance and marketability in an intensely
competitive market.
This research successfully helps in interplaying the effective link between
CSR and its marketing capabilities and stressing upon the fact that the firms
should use CSR as a major tool to boosts its performance prospects.
How would Rating=5

you rate this
article (1 =
Not at all, 5
= Highly)
Article link https://search-proquest-com.ezproxy.cqu.edu.au/docview/
1467741411?pq-origsite=primo
Journal Article
Reference (use APA)
Shirey, W. L. P. (2013). Is corporate social responsibility a key
to profitability? A quantitative examination of the 2012 best
corporate citizens (Doctoral dissertation, Capella University).
What are the key
points of this article?
The article seeks to explore the relationship between CSR and
Corporate Financial Performance (CFP).
CSR has a positive relationship with the profitability of a firm,
with improved reputation, the firm sees an increase in the
number of its customers, adding to its increased profitability.
There exists a direct and effective relation between CSR and
CFP, as it has been seen that being a good corporate citizen has
its own set of advantages in terms of improved profitability.
Why is this article
relevant to CSR?
This article is relevant to CSR as the relationship between CSR
and a firm’s profitability has not yet been given its due
importance. With an improved and responsible approach
towards the different stakeholders such as the general public and
the communities help in increasing not only the good will as
well as the profitability of the firm.
How would you rate
this article (1 = Not at
all, 5 = Highly)
Rating=5

Article link https://www-sciencedirect-com.ezproxy.cqu.edu.au/science/
article/pii/S0148296311003651
Journal Article
Reference (use APA)
Zyglidopoulos, S. C., Georgiadis, A. P., Carroll, C. E., & Siegel,
D. S. (2012). Does media attention drive corporate social
responsibility?. Journal of Business Research, 65(11), 1622-
1627.
What are the key
points of this article?
This research examines the effect of media attention upon the
CSR behavior of firms.
Some of the important points of this research article are:
Media exerts a significance influence on the CSR of any firm,
especially on the positive aspects of CSR and not the negative
ones.
The amount of media coverage influences the CSR practices of a
firm.
The highly visible firms, which have a 24*7 media coverage, are
more cautious and aware of their CSR activities, than any other
firm which remains invisible to the public glare.
Why is this article
relevant to CSR?
This article is related to CSR for various reasons, some of them
are:
Media plays a crucial role in keeping a track upon the activities
of any firm, especially the large and the important ones.
This compels these firms to take care of their CSR activities,
which helps in projecting the actions of these firms towards the
public eye.
The constant media glare has a significant impact on any firm’s
positive CSR activities, such as providing donations. This
compels them these firms to focus on their CSR activities even
more than before.
How would you rate
this article (1 = Not at
all, 5 = Highly)
Rating=4