Corporate Governance and Free Schemes at Etisalat Company Report

This report examines the corporate governance challenges faced by Etisalat, a leading telecommunications company in the UAE, particularly in the context of free schemes offered during the COVID-19 pandemic. The report identifies issues such as a lack of stakeholder awareness and accountability regarding these schemes. It incorporates a literature review that discusses relevant theories and models, including SWOT, PESTLE, and Porter’s Five Forces, to assess the company's current situation and the potential impact of its business strategies. The methodology includes primary research through interviews with executives and stakeholders, along with secondary data analysis from various sources like newspapers and journals. A Gnatt chart is included to visualize the project timeline. The report aims to determine whether the company's actions align with good corporate governance practices and the potential impact of the decisions on the business.

Running head: FREE SCHEMES AT ETISALAT COMPANY
FREE SCHEMES AT ETISALAT COMPANY
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1FREE SCHEMES AT ETISALAT COMPANY
Table of Contents
1. Introduction.......................................................................................................................................2
2. Identification of the Issue..................................................................................................................2
3. Literature Review..............................................................................................................................2
4. Methods of Research.........................................................................................................................2
5. Gnatt Chart........................................................................................................................................3
References.............................................................................................................................................5

2FREE SCHEMES AT ETISALAT COMPANY
1. Introduction
When the participants of an organization such as the executive members, employees and
stakeholders balance amongst each other to run the company efficiently, the balance is referred to as
corporate governance (Lebedeva et al. 2016). The organization of Etisalat Communications,
established in the year 1976, has its headquarters in Abu Dhabi and is considered as one of the leading
telecommunications service provider in UAE (Khan 2018). However, during the pandemic of
COVID-19 in the recent times, the company is facing certain governance issue. Hence, they are
unable to provide standard level of services and efficient network connectivity to its customers during
such crisis.
2. Identification of the Issue
The Etisalat telecommunications group during the pandemic crisis faced accountability issues
in the governance of their operations because they were providing free services as well as plans to
their clients and various departments or employees in them were not even aware of it ( Yermack
2017). To achieve a good corporate governance, within a company, every member within the system
should be accountable of each other’s activities, the on-going processes and the reports such that
everybody can take measures together in the time of crisis. However, in the given telecom company,
the stakeholders were not aware of the free plans and services provided to the customers ( Tapang and
Bassey 2017). Eventually, when they found out they did not support the decision taken by the top-
level executive and stood against such services. They could not accept the huge loss that the company
will face after the pandemic is over and did not agree to provide such free services to the customers.
3. Literature Review
This section of the proposal will incorporate various theories and models such as SWOT
analysis, PESTLE analysis and Porter’s Five Forces model to determine the present scenario of the
company and whether this new business scheme will contribute beneficially to the organization or not.
The SWOT analysis will determine the strength of this venture that is gaining the customer loyalty
base whereas the weakness will be financial crisis of the company itself (Gürel and Tat 2017). The
company can grab this opportunity to amplify their business to newer customers and if the other
telecom companies incorporate the same scheme, it will be a threat to the company. By the PESTLE
analysis, the company can evaluate whether the political government will support the cause and will
contribute to the social status of the company (Düerkop and Huth 2017). Porter’s Five Forces model
will help the company to determine the competition in the market and take steps accordingly.

3FREE SCHEMES AT ETISALAT COMPANY
4. Methods of Research
The accumulation of data for this extensive study will be done in both primary and secondary
method. The primary data will be achieved by interviewing the executives and stakeholders of the
organization to know about the benefits of the business scheme (Johnston 2017). The explorer will
avoid any kind of biasness in the data and will prepare a questionnaire to conduct a structured
interview.
The collection of secondary data will be achieved by the means of sources like newspapers,
journals and articles. These sources will highlight the previous data plans and services provided by the
company to its customers (Kwiatkowska and Pouw 2019). It will also reveal the revenue collection of
the company for the past few years and figure out whether this plan will be suitable for the company.
5. Gnatt Chart
TASKS SCHEDULE OF TASKS
03/04/2
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12/04/2
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20/04/2
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27/04/2
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02/05/2
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09/05/2
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16/05/2
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23/05/2
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Introduction,
Background
Research
and Problem
Statement
Review of
Literatures
Preparation
of
Questionnair
e and
Interview
Conduct
Questionnair
e
Carry out
Interviews
Interpretatio
n of Data
Critical
Review of

4FREE SCHEMES AT ETISALAT COMPANY
Results
Recommend
ations and
Action Plan
Completion
of Report
Figure 1: Gnatt Chart
(Source: Created by Author)

5FREE SCHEMES AT ETISALAT COMPANY
References
Düerkop, S. and Huth, M., 2017. Transportation under Threat–A PESTLE Analysis for
Critical Logistical Infrastructures. ICTA2017, p.14.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has
come. Qualitative and quantitative methods in libraries, 3(3), pp.619-626.
Khan, M., 2018. Corporate Social Responsibility (CSR) Activities in Mobile
Telecommunication Industry: Case of MTN and Etisalat Afghanistan.
Kwiatkowska, M. and Pouw, F., 2019. Data Quality in Secondary Data Analysis: A Case
Study of Ecological Data using a Semiotic-based Approach.
Lebedeva, T.E., Akhmetshin, E.M., Dzagoyeva, M.R., Kobersy, I.S. and Ikoev, S.K., 2016.
Corporate governance issues and control in conditions of unstable capital risk. International
Journal of Economics and Financial Issues, 6(1S), pp.25-32.
Tapang, A.T. and Bassey, B.E., 2017. Effect of corporate social responsibility performance
on stakeholder’s perception of telecommunication companies in Nigeria (a study of MTN,
Globalcom & Etisalat). Journal of Business and Management, 19(6), pp.39-55.
Yermack, D., 2017. Corporate governance and blockchains. Review of Finance, 21(1), pp.7-
31.