Strategies for Gender Pay Gap: Corporate Governance in Morrison Org
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Case Study
AI Summary
This case study investigates the gender pay gap issue within Morrison, a major UK supermarket chain, and explores the role of corporate governance strategies in addressing this problem. It begins by providing background information on Morrison and outlining the research objectives and questions related to gender pay fairness. The literature review examines the importance of corporate governance for organizations, effective strategies for solving the gender pay gap, and the benefits of implementing such strategies. It also identifies challenges faced by companies due to a lack of corporate governance. The study highlights how corporate governance can encourage positive behavior, reduce the cost of capital, improve decision-making, assure internal control, and enable better strategic planning. It concludes by emphasizing the need for companies to adopt best practices in workforce management and disclose gender pay gaps to promote equality.

Research
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Table of Contents
Introduction, background of organisation and review of the problem faced.........................2
Title of the Study –..........................................................................................................................2
Identifying an issue in corporate governance and implement strategies in a Morrison organization
..........................................................................................................................................................2
Aim.........................................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Literature review....................................................................................................................3
Discussion of the secondary and primary research undertaken..............................................8
Critical review of the results of the research........................................................................12
Recommendation and action plan........................................................................................18
REFERENCES..............................................................................................................................22
Introduction, background of organisation and review of the problem faced.........................2
Title of the Study –..........................................................................................................................2
Identifying an issue in corporate governance and implement strategies in a Morrison organization
..........................................................................................................................................................2
Aim.........................................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Literature review....................................................................................................................3
Discussion of the secondary and primary research undertaken..............................................8
Critical review of the results of the research........................................................................12
Recommendation and action plan........................................................................................18
REFERENCES..............................................................................................................................22

Introduction, background of organisation and review of the problem faced
Introduction/Background of the organisation
Morrison Supermarket is one of the largest chain of UK supermarkets. This company was
founded in the year 1899 by William Morrison. This company was listed in London Stock
exchange as it became public limited company. Morrison experienced great excellence in 2004
when it acquired Safeway which is a British supermarket. The following research is associated
with knowing about the functioning of Morrison in paying more salary to men than women
workers. This research shows light on this issue which says that why Men are paid more than
women in Morrison.
Title of the Study –
Identifying an issue in corporate governance and implement strategies in a Morrison
organization
Aim
“To study the impact corporate governance strategies in order to solve the problem of paying fair
more for men than women. A case study of Morrison”.
Research Objectives
To understand the importance of corporate governance for the origination.
To analyze the effective corporate governance strategies to solve the problem of gender
gap in an organization.
To identify various benefits of corporate governance strategies to resolve the issue that is
facing by the organization.
To determine the key challenges those are facing by the company due to lack of corporate
governance strategies.
Research Questions
What is the importance of corporate governance for the organization?
Introduction/Background of the organisation
Morrison Supermarket is one of the largest chain of UK supermarkets. This company was
founded in the year 1899 by William Morrison. This company was listed in London Stock
exchange as it became public limited company. Morrison experienced great excellence in 2004
when it acquired Safeway which is a British supermarket. The following research is associated
with knowing about the functioning of Morrison in paying more salary to men than women
workers. This research shows light on this issue which says that why Men are paid more than
women in Morrison.
Title of the Study –
Identifying an issue in corporate governance and implement strategies in a Morrison
organization
Aim
“To study the impact corporate governance strategies in order to solve the problem of paying fair
more for men than women. A case study of Morrison”.
Research Objectives
To understand the importance of corporate governance for the origination.
To analyze the effective corporate governance strategies to solve the problem of gender
gap in an organization.
To identify various benefits of corporate governance strategies to resolve the issue that is
facing by the organization.
To determine the key challenges those are facing by the company due to lack of corporate
governance strategies.
Research Questions
What is the importance of corporate governance for the organization?
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Which are the effective corporate governance strategies to solve the problem of gender
gap in an organization?
What are the various benefits of corporate governance strategies to resolve the issue that
is facing by the organization?
What are the key challenges are facing by the company due to lack of corporate
governance strategies?
Review of the research problem
This research is based on pay fairness. This is concluded from various studies that men and
women are given different pay for same work. Gender pay gap is the concept that facilitates in
measuring the difference between the average income of the women as well as men within the
workforce. This concept is an internationally set up measure of the position of women in the
economy as compared to men. The significance of gender pay gap is that it provide assistance to
women in better negotiating of starting the pay and incentives. It is impacted by a large number
of determinants that involves biasses in the process of recruiting and hiring, unconscious as well
as conscious discrimination as well as the decisions that are based on paying wages or salaries.
Gender pay gap is still persisting as much of this kind of gap has been stated by the measurable
factors like occupational segregation, educational attainment and the working experience. The
shaping of this gender pay gap is considered with the features within the larger part in order to
gain the women that have made in each of these determinants. Even though the women have also
increased their presence in higher-paying jobs that are traditionally dominated by the men like
managerial as well a professional positions, women as a whole are constantly being over
presented in the lower-paying occupations in relation to their workforce share. This may help in
contributing to the differences of gender in pay. This unregenerate inequality in the average
wages between the women and the men persists in all over the world and across all sectors as
working of women is under-valued and along with it, women tend to be focussed in various jobs
in comparison to men. To stop the gender pay gap, there is requirement of the packages of
measures and one of the most quickest as well as effective ways is to narrow the gender pay gaps
through minimum wages of the living and universal social protection.
Literature review
gap in an organization?
What are the various benefits of corporate governance strategies to resolve the issue that
is facing by the organization?
What are the key challenges are facing by the company due to lack of corporate
governance strategies?
Review of the research problem
This research is based on pay fairness. This is concluded from various studies that men and
women are given different pay for same work. Gender pay gap is the concept that facilitates in
measuring the difference between the average income of the women as well as men within the
workforce. This concept is an internationally set up measure of the position of women in the
economy as compared to men. The significance of gender pay gap is that it provide assistance to
women in better negotiating of starting the pay and incentives. It is impacted by a large number
of determinants that involves biasses in the process of recruiting and hiring, unconscious as well
as conscious discrimination as well as the decisions that are based on paying wages or salaries.
Gender pay gap is still persisting as much of this kind of gap has been stated by the measurable
factors like occupational segregation, educational attainment and the working experience. The
shaping of this gender pay gap is considered with the features within the larger part in order to
gain the women that have made in each of these determinants. Even though the women have also
increased their presence in higher-paying jobs that are traditionally dominated by the men like
managerial as well a professional positions, women as a whole are constantly being over
presented in the lower-paying occupations in relation to their workforce share. This may help in
contributing to the differences of gender in pay. This unregenerate inequality in the average
wages between the women and the men persists in all over the world and across all sectors as
working of women is under-valued and along with it, women tend to be focussed in various jobs
in comparison to men. To stop the gender pay gap, there is requirement of the packages of
measures and one of the most quickest as well as effective ways is to narrow the gender pay gaps
through minimum wages of the living and universal social protection.
Literature review
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Importance of corporate governance for the organization
From the viewpoint of ….., it is evaluated that corporate governance is known as system of
rules, processes and practices which are used by an organization for directing and controlling
activities. It consists of balancing stakeholder’s interest. This is a framework that is used for
obtaining goals and objectives of company. This encompasses each and every phase of business
management and control the performance. It is very essential for any organization to have
effective corporate governance because it helps to develop good brand image. There are lot of
benefits that a company has due to good corporate governance. Some of these are mentioned
below –
Encouraging positive behavior – When an organization has good corporate governance then
it is easy to have clear policies and processes for improving culture. All board members are
allowed to participate in culture for ensuring communication with management effectively.
Minimizing the cost of capital – There is need to have good governance practice for leading
to reduction in cost of capital. Any company which is stable, reliable and having potential risk
can easily borrow funds at lower rate. Organizations which are having debt or equity investors
are able to find that investors have to pay premium in order to work in an organization.
Improvising top level decision making – It is easy to develop strong link between
governance and decision making of a company as it is associated with improving performance. A
good corporate governance ensures rapid access for information as well as good communication
among stakeholders.
Attracting talented directors - Having good corporate governance within company, it is easy
to have an effective controlled business environment. There is assurance of actions and
sustainability is supported.
Effective corporate governance strategies to solve the problem of gender gap in an
organization
It is evaluated from the views of……, there are effective governance strategies for solving
the problem of gender pay. There are different reasons why it is difficult for closing the gender
From the viewpoint of ….., it is evaluated that corporate governance is known as system of
rules, processes and practices which are used by an organization for directing and controlling
activities. It consists of balancing stakeholder’s interest. This is a framework that is used for
obtaining goals and objectives of company. This encompasses each and every phase of business
management and control the performance. It is very essential for any organization to have
effective corporate governance because it helps to develop good brand image. There are lot of
benefits that a company has due to good corporate governance. Some of these are mentioned
below –
Encouraging positive behavior – When an organization has good corporate governance then
it is easy to have clear policies and processes for improving culture. All board members are
allowed to participate in culture for ensuring communication with management effectively.
Minimizing the cost of capital – There is need to have good governance practice for leading
to reduction in cost of capital. Any company which is stable, reliable and having potential risk
can easily borrow funds at lower rate. Organizations which are having debt or equity investors
are able to find that investors have to pay premium in order to work in an organization.
Improvising top level decision making – It is easy to develop strong link between
governance and decision making of a company as it is associated with improving performance. A
good corporate governance ensures rapid access for information as well as good communication
among stakeholders.
Attracting talented directors - Having good corporate governance within company, it is easy
to have an effective controlled business environment. There is assurance of actions and
sustainability is supported.
Effective corporate governance strategies to solve the problem of gender gap in an
organization
It is evaluated from the views of……, there are effective governance strategies for solving
the problem of gender pay. There are different reasons why it is difficult for closing the gender

pay gap. It is a big problem in which there is need of overcoming legacies for gender segregation
and visioning the unpaid care as well as domestic work. The gender inequalities take place in a
new form. Women can move from unpaid care work into the formal employment. There is
inclusion of growing inequality and minimized regulation as well as transparency in turning task
of attaining gender equality. The closing gender pay has become the shorthand way for
describing efforts and improvising socioeconomic position of the company.
Various benefits of corporate governance strategies to resolve the issue that is facing by the
organization
As per the views of......., The main issue faced by Morrison is not able to provide motivation to
all employees. The reason behind this is unequal pay. Employees feel demotivated when
female employees are paid less than male workers. There are lot of benefits which Morrison
can have by indulging into corporate governance. There is regular tracking which allows
opportunity for providing feedback as required and making adjustments accordingly. There
are also ways for managing and tackling obstacles and preparing contingencies. There is
ability for goals progress discussions against goals. There is need for gathering information
from various sources where there ability for increasing objectivity. It is ensured that factors
which are involved in impacting the performance have to be considered properly. There are
various valuable performance factors that needs to be properly managed. For gathering
feedbacks, there is need for documenting past performance properly. Objectivity is very
important as it is involved in evaluating performance. There is need for managing note
taking in order to keep each and every employee to perform better. By having good
corporate governance, there is ability for managing the operations associated with filling
gender pay gap.
Many company use corporate governance strategies in order to make their performance better. It
describes certain policies, processes and rules that help companies to control its organisational
behaviour in effective manner. This also provide various benefits to the company to resolve
problems in effective manner. Some of these benefits related to corporate governance strategies
that help management of Morrisons in order to solve problem of gender gap in the organisation
are discuss below:
and visioning the unpaid care as well as domestic work. The gender inequalities take place in a
new form. Women can move from unpaid care work into the formal employment. There is
inclusion of growing inequality and minimized regulation as well as transparency in turning task
of attaining gender equality. The closing gender pay has become the shorthand way for
describing efforts and improvising socioeconomic position of the company.
Various benefits of corporate governance strategies to resolve the issue that is facing by the
organization
As per the views of......., The main issue faced by Morrison is not able to provide motivation to
all employees. The reason behind this is unequal pay. Employees feel demotivated when
female employees are paid less than male workers. There are lot of benefits which Morrison
can have by indulging into corporate governance. There is regular tracking which allows
opportunity for providing feedback as required and making adjustments accordingly. There
are also ways for managing and tackling obstacles and preparing contingencies. There is
ability for goals progress discussions against goals. There is need for gathering information
from various sources where there ability for increasing objectivity. It is ensured that factors
which are involved in impacting the performance have to be considered properly. There are
various valuable performance factors that needs to be properly managed. For gathering
feedbacks, there is need for documenting past performance properly. Objectivity is very
important as it is involved in evaluating performance. There is need for managing note
taking in order to keep each and every employee to perform better. By having good
corporate governance, there is ability for managing the operations associated with filling
gender pay gap.
Many company use corporate governance strategies in order to make their performance better. It
describes certain policies, processes and rules that help companies to control its organisational
behaviour in effective manner. This also provide various benefits to the company to resolve
problems in effective manner. Some of these benefits related to corporate governance strategies
that help management of Morrisons in order to solve problem of gender gap in the organisation
are discuss below:
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Encouraging positive behaviour- It is important for the company to define clear policies
and processes as well as their board of directors and executive managers should maintain the
compliance culture in order to support their improved result in effective manner. It makes
board of directors to participate in that culture in order to ensure clear lines of
communication with management and rest of the organisation in effective manner. In
context of Morrisons, this will helps then to encourage positive behaviour in the
organisation. The encouragement of positive behaviour helps in maintaining gender gap in
effective manner.
Reducing the cost of capital- By the implementation of effective governance strategies can
help company to reduce its cost of capital in effective manner. It makes company more
reliable, stable and able in order to solve potential risks can are more productive to borrow
funds at lower rate than those of whose corporate government strategies are weak. This will
helps management of Morrisons to reduce its cost of capital in effective manner. This will
makes them able to mitigate gender gap in their organisation in effective manner.
Improving top-level decision making- Corporate governance strategies has direct link in
between the decision making process of the company. This will help top level of
management of Morrisons to assures rapid access information and good communication
with their stakeholders in order to leads the better result in effective manner. It enables in
accurate and rapid prioritising of actions that help them to operate their business in effective
manner. This will make improvement in their decision which helps them to take effective
actions to solve gender gap in between their organisation in effective manner.
Assuring internal control- If the corporate governance strategies are implemented
correctly in the organisation, it makes adequate and effective control in organisation in
effective manner. This will help management of Morrisons to assured internal control in
effective manner. This will them effective to control the situation of gender gap that rise in
their working area in order to make their organisation more effective in order to achieve
goals in effective manner.
Enabling better strategic planning- Corporate governance strategies help companies to
formulate more successful strategies by rapidly accessing information and good
communication with their management. This will assist Morrisons to understand the
regulatory environment that governing the business, leveraging technology from a
and processes as well as their board of directors and executive managers should maintain the
compliance culture in order to support their improved result in effective manner. It makes
board of directors to participate in that culture in order to ensure clear lines of
communication with management and rest of the organisation in effective manner. In
context of Morrisons, this will helps then to encourage positive behaviour in the
organisation. The encouragement of positive behaviour helps in maintaining gender gap in
effective manner.
Reducing the cost of capital- By the implementation of effective governance strategies can
help company to reduce its cost of capital in effective manner. It makes company more
reliable, stable and able in order to solve potential risks can are more productive to borrow
funds at lower rate than those of whose corporate government strategies are weak. This will
helps management of Morrisons to reduce its cost of capital in effective manner. This will
makes them able to mitigate gender gap in their organisation in effective manner.
Improving top-level decision making- Corporate governance strategies has direct link in
between the decision making process of the company. This will help top level of
management of Morrisons to assures rapid access information and good communication
with their stakeholders in order to leads the better result in effective manner. It enables in
accurate and rapid prioritising of actions that help them to operate their business in effective
manner. This will make improvement in their decision which helps them to take effective
actions to solve gender gap in between their organisation in effective manner.
Assuring internal control- If the corporate governance strategies are implemented
correctly in the organisation, it makes adequate and effective control in organisation in
effective manner. This will help management of Morrisons to assured internal control in
effective manner. This will them effective to control the situation of gender gap that rise in
their working area in order to make their organisation more effective in order to achieve
goals in effective manner.
Enabling better strategic planning- Corporate governance strategies help companies to
formulate more successful strategies by rapidly accessing information and good
communication with their management. This will assist Morrisons to understand the
regulatory environment that governing the business, leveraging technology from a
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manufacture, communication and distribution point of view along with this identifying and
managing the sensible interests of all stakeholders of the company in order to make strategic
plan. This strategic plan help company to solve gender gap in the organisation in effective
manner.
Key challenges those are facing by the company due to lack of corporate governance
strategies.
As per the views of …...., there are different challenges which are faced by companies while
implementing corporate governance strategies related to resolving gender pay issue. Adopting
best practise for managing workforce is not easy for any company. That is why there is need for
developing effective strategies that help to provide equal pay for all employees. It is evaluated
that women from minority group are comprised of large portion in context of low wage workers
as compared to men. It is evaluated from various researches that gender pay shrink when
organisation discloses them. Government of UK has mandated that employees with less than 250
employees have difference of payment of men than women. The corporate governance strategies
are important to every organisation in order to gain various advantages in effective manner. It
provide confidence to the stakeholders in which business is run according to the important legal
standards in effective manner. It also provide the transparency to the company in their decision
making process in order to manages business effectively in good and bad both times. If the
Morrisons is lacking in corporate governance strategies, it face many challenges that are
discussed below:
Conflicts of interest- It occurs due to lack of corporate governance strategies in the
company which create conflicts in the decision making and objective of the company. The
board members of Morrisons has a significant amount of stock in the company in which
their interest are conflicted as well as create many issues for the company if their corporate
governance strategies are weak. It will make difficulty to them in order to manage their
business to gain long term benefits.
Governance standards- If the company have weak corporate governance strategies than it
makes difficulty to them in order to maintain their governance standards in effective
manner. The companies can exposed to federal or state law violations as well as damage
their reputations with their stakeholders in effective manner. It makes Morrisons to make
managing the sensible interests of all stakeholders of the company in order to make strategic
plan. This strategic plan help company to solve gender gap in the organisation in effective
manner.
Key challenges those are facing by the company due to lack of corporate governance
strategies.
As per the views of …...., there are different challenges which are faced by companies while
implementing corporate governance strategies related to resolving gender pay issue. Adopting
best practise for managing workforce is not easy for any company. That is why there is need for
developing effective strategies that help to provide equal pay for all employees. It is evaluated
that women from minority group are comprised of large portion in context of low wage workers
as compared to men. It is evaluated from various researches that gender pay shrink when
organisation discloses them. Government of UK has mandated that employees with less than 250
employees have difference of payment of men than women. The corporate governance strategies
are important to every organisation in order to gain various advantages in effective manner. It
provide confidence to the stakeholders in which business is run according to the important legal
standards in effective manner. It also provide the transparency to the company in their decision
making process in order to manages business effectively in good and bad both times. If the
Morrisons is lacking in corporate governance strategies, it face many challenges that are
discussed below:
Conflicts of interest- It occurs due to lack of corporate governance strategies in the
company which create conflicts in the decision making and objective of the company. The
board members of Morrisons has a significant amount of stock in the company in which
their interest are conflicted as well as create many issues for the company if their corporate
governance strategies are weak. It will make difficulty to them in order to manage their
business to gain long term benefits.
Governance standards- If the company have weak corporate governance strategies than it
makes difficulty to them in order to maintain their governance standards in effective
manner. The companies can exposed to federal or state law violations as well as damage
their reputations with their stakeholders in effective manner. It makes Morrisons to make

effective policy for corporate governance that are applied consistently as well as make the
actions in order to manage the business in effective manner.
Short- termism- Due to lack of corporate governance strategies, the boards members of the
company face problems in order to manage the company for long term as well as create
sustainable value. It effects the performance of Morrisons as well as make difficulty to
provide effective benefits to their stakeholders in effective manner. Their managers faces
unappeasable pressure in order to meet the targets in effective manner.
Diversity- It makes difficulty for the boards of members of company to properly mix the
skills and perspectives for the company due lack of corporate governance strategies. This
makes difficulty for the Morrisons of the company in order balance equalities in between
their workforce in effective manner.
Accountability issues- It makes difficult for the company to positioned their
shareholders and management effectively. In company authority flows from the shareholder to
the top whereas accountability flows back in other way. This makes difficulty for Morrisons to
protect its shareholders in effective manner. Lack of corporate governance strategies creates
problems to them in order to meet their stakeholders expectations in effective manner.
Discussion of the secondary and primary research undertaken.
Research Methodology
Research Methodology is considered as the effective &particular technique, & that it's critical for
an investigator to comprehend not just the research approach, but rather the reasons for choosing
methodological approach. An investigator can effectively analyze the data & factors that
contribute significantly to making appropriate & genuine decision which can aid in the
development of an authenticity of the research and employing a suitable & effective approach. In
context of the research methodologies, researcher will discussing about a variety of techniques &
approaches that are play a critical role in gathering & analyzing social data in a way that is both
trustworthy & authentic (Kumar, 2018). This is why the investigator is in charge of picking the
most appropriate strategies to aid them in completing a successful & realistic investigation that
actions in order to manage the business in effective manner.
Short- termism- Due to lack of corporate governance strategies, the boards members of the
company face problems in order to manage the company for long term as well as create
sustainable value. It effects the performance of Morrisons as well as make difficulty to
provide effective benefits to their stakeholders in effective manner. Their managers faces
unappeasable pressure in order to meet the targets in effective manner.
Diversity- It makes difficulty for the boards of members of company to properly mix the
skills and perspectives for the company due lack of corporate governance strategies. This
makes difficulty for the Morrisons of the company in order balance equalities in between
their workforce in effective manner.
Accountability issues- It makes difficult for the company to positioned their
shareholders and management effectively. In company authority flows from the shareholder to
the top whereas accountability flows back in other way. This makes difficulty for Morrisons to
protect its shareholders in effective manner. Lack of corporate governance strategies creates
problems to them in order to meet their stakeholders expectations in effective manner.
Discussion of the secondary and primary research undertaken.
Research Methodology
Research Methodology is considered as the effective &particular technique, & that it's critical for
an investigator to comprehend not just the research approach, but rather the reasons for choosing
methodological approach. An investigator can effectively analyze the data & factors that
contribute significantly to making appropriate & genuine decision which can aid in the
development of an authenticity of the research and employing a suitable & effective approach. In
context of the research methodologies, researcher will discussing about a variety of techniques &
approaches that are play a critical role in gathering & analyzing social data in a way that is both
trustworthy & authentic (Kumar, 2018). This is why the investigator is in charge of picking the
most appropriate strategies to aid them in completing a successful & realistic investigation that
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yields reliable data. The following principles will help you understand all of these strategies
&methods:
Data Collection Method
Primary Data Collation - The researcher will utilize primary sources of data gathering to
conduct this research since it will give 1st information that has not been exploited by any other
resource or individual. It is trustworthy, & verifying information is easier than with other sources
of information. There are various sources are considered in the primary sources which can
helpful to provide the raw and original information from the participants. In order to carry out
this present research, some specific sources are utilised by the researcher such as questionnaires.
Researcher distributed well developed and designed questionnaires and also approached 100
people in which overall 50 people successfully responded.
Secondary Data collection - However, for the literature review section, the secondary data
source of data gathering will be considered because it will give an information basis for the
study. There are various sources are involved in order to collect the secondary data which are
considered by the researcher to full fill the requirement of this study. The explanation about
those secondary sources which are taken by researcher are elaborated below -
Books - This is the classic way of gathering information; the investigator can obtain all of
the necessary knowledge from a variety of publications written by eminent professors. As
a result, it is necessary to seek for the most suitable book in order to obtain the necessary
knowledge on the subject (Ledford and Gast, 2018).
Published Sources - Although this is comparable to books, it incorporates
communications technology. This can allow researchers to obtain material that has been
published on a variety of venues. Moreover, depending on the origin through which
material is obtained, obtaining these kinds of the assets might be costly or free.
&methods:
Data Collection Method
Primary Data Collation - The researcher will utilize primary sources of data gathering to
conduct this research since it will give 1st information that has not been exploited by any other
resource or individual. It is trustworthy, & verifying information is easier than with other sources
of information. There are various sources are considered in the primary sources which can
helpful to provide the raw and original information from the participants. In order to carry out
this present research, some specific sources are utilised by the researcher such as questionnaires.
Researcher distributed well developed and designed questionnaires and also approached 100
people in which overall 50 people successfully responded.
Secondary Data collection - However, for the literature review section, the secondary data
source of data gathering will be considered because it will give an information basis for the
study. There are various sources are involved in order to collect the secondary data which are
considered by the researcher to full fill the requirement of this study. The explanation about
those secondary sources which are taken by researcher are elaborated below -
Books - This is the classic way of gathering information; the investigator can obtain all of
the necessary knowledge from a variety of publications written by eminent professors. As
a result, it is necessary to seek for the most suitable book in order to obtain the necessary
knowledge on the subject (Ledford and Gast, 2018).
Published Sources - Although this is comparable to books, it incorporates
communications technology. This can allow researchers to obtain material that has been
published on a variety of venues. Moreover, depending on the origin through which
material is obtained, obtaining these kinds of the assets might be costly or free.
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Research Methods
Quantitative Research – Qualitative research is concerned with the practise of
processing &interpreting all quantifiable or quantitative information relevant to the study
issue. It's mostly used to look for patterns, create recommendations, measure or assess
cause & effect, & present eventual outcome to a specific group. Quantitative research
mainly focuses on gathering &interpreting comprehensive information on a research
issue in order to arrive at an accurate conclusion. The major goal of this strategy is to
collect easily quantifiable numerical data while also providing substantiated information
about the study aims & research objectives (Bresler and Stake, 2017).
Qualitative Research – It also refers to a successful approach that entails gathering
&processing non-numerical data in order to comprehend people's true views, experiences,
& viewpoints in relation to the study objectives. The fundamental goal of qualitative
research is to get in-depth knowledge about the study topics. A researcher can create
fresh & novel ideas for doing investigation utilizing this strategy. This approach is often
utilized in the social sciences & humanities to aid in the provision of extensive analysis
of the study issue.
Research philosophies
Positivism research philosophy - This research philosophy mainly asserts that in order
to comprehend the social environment objectively, the scientist is regarded an
independent commentator, & investigator performs autonomously based on personal
ideals. Thus, positivist holds that if one wants to learn about the truth, positivism is the
sole method to do so. In terms of its qualities, positivism is based mostly on measurable
observations, which aids the investigator in statistically examining the outcome. For this
research, positivism approach is considered. When choosing a positivist research
Quantitative Research – Qualitative research is concerned with the practise of
processing &interpreting all quantifiable or quantitative information relevant to the study
issue. It's mostly used to look for patterns, create recommendations, measure or assess
cause & effect, & present eventual outcome to a specific group. Quantitative research
mainly focuses on gathering &interpreting comprehensive information on a research
issue in order to arrive at an accurate conclusion. The major goal of this strategy is to
collect easily quantifiable numerical data while also providing substantiated information
about the study aims & research objectives (Bresler and Stake, 2017).
Qualitative Research – It also refers to a successful approach that entails gathering
&processing non-numerical data in order to comprehend people's true views, experiences,
& viewpoints in relation to the study objectives. The fundamental goal of qualitative
research is to get in-depth knowledge about the study topics. A researcher can create
fresh & novel ideas for doing investigation utilizing this strategy. This approach is often
utilized in the social sciences & humanities to aid in the provision of extensive analysis
of the study issue.
Research philosophies
Positivism research philosophy - This research philosophy mainly asserts that in order
to comprehend the social environment objectively, the scientist is regarded an
independent commentator, & investigator performs autonomously based on personal
ideals. Thus, positivist holds that if one wants to learn about the truth, positivism is the
sole method to do so. In terms of its qualities, positivism is based mostly on measurable
observations, which aids the investigator in statistically examining the outcome. For this
research, positivism approach is considered. When choosing a positivist research

strategy, it is said to be independent in nature because it does not take into account
human interests (Bresler and Stake, 2017).
Interpretivism research philosophy -- Because this researcher has the ability to
understand the many aspects of the study, this strategy demonstrates a personal
exploratory investigation. If a user likes communication, shared meanings, &awareness,
interpretative researchers believe that they will like language, understandings, &
awareness.
Research Approach
It is analysed that investigation is totally based on a solid strategy & technique since it helps to
improve the chances of achieving favourable & consistent results inside the study. As an
outcome, it refers to strategies & strategy that incorporates stages for gathering, analysing,
&understanding data in depth. This will aid the investigator in analysing the information
&figures pertaining to the chosen subject &study area.
Deductive Research Approach – This research approach entails creating a hypothesis
that is based purely on an established model, & thereafter putting together a research
analyzing measures of the variables. It is mostly focused with thinking from particular to
the general characteristics. Researchers may simply examine or describe the informal link
between variables &concepts included in the constantly evaluating this method (Pruzan,
2016). I order to complete this research, deductive approach is considered.
Inductive Research Approach – It is also a vital approach for carrying out a thorough
research study. When researcher employs this method of research, they begin by
gathering data relevant to the chosen field of study. In addition, the investigator analyzes
on patterns in the data &then develops a suitable hypothesis that can indicate which
characteristic the analyst should investigate. As an outcome, if a research involves an
inductive strategy, they will begin with the analyze and discoveries that have been
already made (Devi, 2017).
human interests (Bresler and Stake, 2017).
Interpretivism research philosophy -- Because this researcher has the ability to
understand the many aspects of the study, this strategy demonstrates a personal
exploratory investigation. If a user likes communication, shared meanings, &awareness,
interpretative researchers believe that they will like language, understandings, &
awareness.
Research Approach
It is analysed that investigation is totally based on a solid strategy & technique since it helps to
improve the chances of achieving favourable & consistent results inside the study. As an
outcome, it refers to strategies & strategy that incorporates stages for gathering, analysing,
&understanding data in depth. This will aid the investigator in analysing the information
&figures pertaining to the chosen subject &study area.
Deductive Research Approach – This research approach entails creating a hypothesis
that is based purely on an established model, & thereafter putting together a research
analyzing measures of the variables. It is mostly focused with thinking from particular to
the general characteristics. Researchers may simply examine or describe the informal link
between variables &concepts included in the constantly evaluating this method (Pruzan,
2016). I order to complete this research, deductive approach is considered.
Inductive Research Approach – It is also a vital approach for carrying out a thorough
research study. When researcher employs this method of research, they begin by
gathering data relevant to the chosen field of study. In addition, the investigator analyzes
on patterns in the data &then develops a suitable hypothesis that can indicate which
characteristic the analyst should investigate. As an outcome, if a research involves an
inductive strategy, they will begin with the analyze and discoveries that have been
already made (Devi, 2017).
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