Impact of Corporate Governance on TK Maxx: Research Proposal

This document presents a research proposal focusing on TK Maxx, a retail company, and its corporate governance practices. The proposal outlines the background of TK Maxx, its use of social media for advertising, and the negative impacts of these strategies on customer perception and sales. The aim of the research is to analyze the impact of corporate governance on the company's sustainability and profitability, with specific objectives to understand corporate governance concepts and identify factors hindering customer acquisition. The literature review covers corporate governance definitions and factors affecting customer acquisition, while the methodology section details the use of qualitative research methods. The proposal also includes a Gantt chart for project planning and a list of references.

Research Proposal

Table of Content
• Introduction
• Background of TK Maxx
• Rational of research
• Aim
• Objective
• Literature Review
• Research Methodology
• Gantt Chart
• References

Introduction
Corporate strategy is considered as the business strategy which provides
direction and guidance to company through which it can maximise
sustainability of company. The concept also helps company in improving its
brand image at market place in less period of time. It also fulfils basic
requirement of business organisation and its stakeholders in effective manner.
Present research based on TK Maxx, a retail company headquartered in United
Kingdom. The company is currently using social media as it advertisement
medium for promoting its products among customers and attracting them
towards the company.

Background of TK Maxx
TK Maxx is subsidiary company of TJX companies which is chain
of departmental outlets, which offers products at reasonable prices
as compared to its competitor stores. The company is having around
515 outlets in Europe and near about 35 in Australia.

Purpose and Significance of the
research
The main purpose of choosing this issue of negative impact of social
media advertisement on customers which have also affected sales of the
TK Maxx across the world. Negative reflection of advertisement has
also affected customers emotionally and also formulated unsupportive
brand image of company. As a result, customers have kept themselves
away from TK Maxx and started searching for other substitute
companies from which they can purchase their desired products and
services.

Aim
“To analyse the impact of corporate governance on sustainability
and profitability of an organisation” A case study on TK Max.

Objective
• To understand concept of corporate governance
• To identify different factors which stops TK Maxx in gaining
new customers
• Extent To Which TK Maxx Is Managing Tensions Between
CSR And Maximizing Shareholder Value.

Literature Review

Concept of Corporate
governance
Corporate Governance refers to the systems of rules, practices and
processes by which an organisation is directed and controlled.
Corporate governance essentially engages in maintaining balancing
the interests of a company’s many stakeholders such as
shareholders, management, customers, suppliers, government and
community as a whole.

Different factors which stops TK
Maxx in gaining new customers
On the basis of thoughts of Paradarami, Bastian and Wightman (2017),
organisations undergo a market research before introducing their
product in the marketplace. There are a number of factors which
stop the company in attracting new customers. One of the main
factor which stops gaining of new customer is not understanding
the target market. It is important to know demographics of the
targeted customers for knowing their buying preference. Another
factor includes the value creation in front of customers.

Extent To Which TK Maxx Is Managing Tensions
Between CSR And Maximizing Shareholder Value.
Efficient CSR creates and augments shareholders’ value. TK Maxx is
the leading retailer company in the UK and faced lots of allegations
regarding the violations of human rights as well as anti-
environmental stewardship. For this, the company has facing huge
penalties which causes loss of brand image and loyalty of customers.

Research Methodology
Qualitative research is a scientific method which helps in gathering
information, generating for solving the problems and it is done in-
depth studies . In this method includes individual interview, case
studies, participant observations, focus group. This type of research
focuses on the quality rather than the quantity. The main motive of
this research is to give the detailed description.