Corporate Governance Failure at Volkswagen: A Comprehensive Analysis

This report provides a comprehensive analysis of the corporate governance failures at Volkswagen, focusing on the emission scandal. It begins with an introduction outlining the background, significance, research aim, objectives, and research questions. The literature review explores the concept of corporate governance and its failures, its importance for Volkswagen, the challenges faced after the scandal, and strategies for improving customer perception. The research methodology section details the techniques used for data collection, including primary and secondary data. The report also includes a Gantt chart for project management and concludes with a list of references. The report aims to analyze the reasons behind the corporate governance failure and its impact on customer perception, offering valuable insights into the company's ethical and legal considerations.

CORPORATE
STRATEGY

Table of Content
 Introduction
 Literature Review
 Research Methodology
 Data collection
 Gantt Chart
 References

Introduction
Corporate governance refers to the mechanism, processes and
relations through which a company is controlled and directed
along with the balancing the interest of stakeholder engaged with
business.

1.1 Background of research
The current report is about the corporate governance failure faced
by Volkswagen related with emission scandal which affected
the image of company in marketplace. The main reason behind
this failure is that Volkswagen put more emphases toward
earning profit rather then following legal consideration which is
very unethical and hence result into corporate failure.

1.2 Significance of research
This investigation support in performing deep analyse over the
impact that this Volkswagen scandal have over its stakeholders
and other area of business. So this information can be further
used to determine the strategies or solution that can be adopted
to get ride of this situation

1.3 Research aim
“To analyse the reason of corporate governance failure and its
impact on customer perception in regards to emission miss-
conduct performed by company”. A case on Volkswagen

1.4 Research objectives
 To analyses the concept of corporate governance and its
future.
 To identify the importance of corporate governance in the
context of Volkswagen
 To determine the challenges faced by Volkswagen after
emission miss-conduct scandal.
 To access the use of corporate governance in improvising the
customer perception towards Volkswagen

1.5 Research questions
 Explain the concept of corporate governance and its future?
 What are the importance of corporate governance in context
of Volkswagen?
 What are the challenges that Volkswagen has faced after the
emission miss-conduct scandal?
 Describe about the use of corporate governance in
improvising the customer perception towards Volkswagen

Literature Review
The concept of corporate governance and its failure:-
As per the view point of James McRitchie (2019), Board of
director are consider as the central of corporate governance
whose relation with other primary participants such as
management and shareholder is very essential for the proper
management of business. These all are responsible for
governing the organisational operations performed by
considering all the legal as well as ethical norms.

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Importance of corporate governance for Volkswagen
According to Tricker (2015), Corporate governance is considered
as one of the essential implication in forming up a marketplace
confidence by performing all the activities in ethical manner.
By performing its operation along with considering the
implication of corporate governance, Volkswagen being able to
maintain as well as attract new investors with in the
organisation.

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Challenges faced by Volkswagen after the emission miss-
conduct scandal
As per the view point of Neal E. Boudette (2019), after the
Volkswagen admitted that company was using a cheat device on
emission test, it has to face various challenges. These includes
Volkswagen was hit by the federal investigation and lawsuits
from the dealers as well as customer which in turn affected its
image in market up-to a great extend.

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Use of corporate governance in improvising the customer
perception towards Volkswagen
As per the view point of Davies (2016), in order to regain its
market position as well as positive image in front of customers,
Volkswagen is required to improve its business practices. For
this company must put more emphasis toward the implementing
corporate governance in its managerial operation and perform
its marketing as well as operational activities by considering all
the legal and ethical norms.