This report provides a comprehensive analysis of the corporate hospitality industry, employing PESTEL and SWOT frameworks to evaluate its external and internal environments. It explores the impact of political, economic, social, technological, environmental, and legal factors on business operations, highlighting opportunities and threats. The report examines the strengths and weaknesses of the industry, focusing on aspects such as brand value, customer relationships, and financial stability. It also appraises current and potential trends, particularly the influence of artificial intelligence, technological advancements, and environmental considerations like COVID-19 and global warming. The report concludes with an evaluation of an organization's ability to meet product and service needs in the current trends, emphasizing innovation, sustainability, and customer satisfaction. The study uses Western House Hotel as a case study to illustrate the industry's adaptability to changing conditions. References are provided to support the analysis.
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