Analyzing Corporate Strategies: HSBC and British Airways Management

This management report provides a comparative analysis of the corporate strategies employed by HSBC, a global financial institution, and British Airways, an international airline. It details the distinct approaches each company takes to achieve its objectives, focusing on HSBC's aim to be the preferred international financial partner and British Airways' strategy of service differentiation. The report further compares the HR policies of both organizations, covering recruitment, training, compensation, industrial relations, code of conduct, and handling of harassment issues. A critical self-reflection on people management and team management abilities concludes the report, emphasizing the importance of aligning HR practices for effective implementation of organizational goals. The analysis suggests that HSBC's strategy has a broader societal impact due to its influence on various economic sectors.

Management report

INTRODUCTION
HRM is the process of managing and checking and taking control of the people that are
working or operating in the business organisation with the motive of achieving goals and
objectives predetermined. These people are known as the employees or staff members of that
business enterprise. HRM involves all the processes that includes the recruitment, hiring and
managing the employees. In this report, different corporate strategies that are used in the HSBC
and British Airways are discussed within this report. HSBC is the financial institution that serves
banking and financing services in the world. It is British financial servicing company founded in
1865 in Hong Kong by Thomas Sutherland. Whereas on the other hand, British Airways is
airlines company that has its headquarters in London, England. The difference in the various
policies and strategies that are used by the HR team in these organisations are also discussed in
this report. In this report, there are discussions also done in the ways that serve various corporate
policies in HSBC and British Airways. A critical self reflection and evaluation is also done within
this report about the people management.
TASK
Corporate strategies are the various strategies that are those plans and policies that are
made or formulated with the motive to increase profits of the business organisations by gaining
various competitive advantages from the market and gaining more trust and value of different
stakeholders that are there for these organisations that directly or indirectly help them in gaining
these different various advantages in the market. The various corporate policies that are used by
HSBC and British Airways are discussed as follows:
HSBC: HSBC is the bank and financial institution serving different banking and financing
services to its clients. This bank opts for various corporate policies and strategies for smooth
running and greater profits from the market. The strategy that this bank opts is to be the most
preferred financial partner or banker in the international market for all its clients and other
stakeholders that are present in the market. It involves the targetting and increasing its shift of its
various finances and capitals to different countries especially in the Asian continental for having
great returns in profits with various sustainable advantages and other benefits. These corporate

strategies include aiming and targeting its financial reach and single digits growth in the revenues
in the long and medium term with greater revenues from fees and other insurance incomes from
the market. The main corporate strategy that this bank uses for its growth and development is to
be the most preferred financial partner in international market for its different clients and
stakeholders.
BRITISH AIRWAYS: British Airways is international airlines that has its corporate strategy that
mainly aims at differentiating its services from other competitors and expansion in the market.
This service differentiation by British Airways focuses its corporate strategy is planned with the
follow up of various directions like replacing its aircraft's bodies or improving the various
entertainment activities that are present in the flights or like other different investments that are
done in digital technologies that are used for providing different personal and other different
services to its clients and customers for it for aiming different motive and objectives with the aim
to gain other benefits like competitive advantages and more increased number of customers from
the market, new market targetting and other advantages. The main corporate strategy that has
been adopted by the British airways is to differentiate its services from its different airline
competitors that are there present in the market.
THEIR DIFFERENCE IN THE CORPORATE STRATEGIES: The main difference in these
two organisations is that one is an airline corporation whereas on the other hand the another one is
a banking and a financing institution that are running in the international market. Both of these
organisations aim at achieving more and more profits with the increase in sales during the time
that is already predetermined by the management. The difference in the strategy is how these
organisations focus on different services that they are providing to its clients and customers that
are there present in the market.
HR POLICIES COMPARISON: HR policies that are adopted by the HSBC and British airways
are different to each other in various ways and methods as both these organisations are very
different to each other in various strategies. The various strategies and policies that are adopted by
these organisations are as follows:
HSBC HR POLICIES :
The various policies that are adopted by the HR team of HSBC in different functioning of
working and operating of the employees in the areas are as follows:

Recruitment and Selection: the recruitment and selection process that is adopted by the HSBC
bank nearly takes 30 days and is a long process including 3 interviews and all other procedures
for the proper recruiting and selecting of the best suited employees for the bank.
Providing training to employees: the HR team of HSBC has some duties and responsibilities
that are assigned to its department for different training and development of old and new
employees. These training and development programs and techniques are used according to the
best suited situations that arise in their organisation. HRM emphasizes its operations on making
managers and employees with various effective and traditional values for development on a large
scale of the firm.
Generating salaries and other rewards and incentives: HRM fulfils its role of evaluating all
employees' performance and functioning by managing and generating salaries and other
compensations along with other payments for all of its employees. These compensations and
other incentives are provided to employees according to employees working and performance in
by the team of HR of HSBC.
Maintaining industrial relations: Industrial relations of HSBC depends on powers, policies and
other governmental rules and regulations, various international and domestic relations that are
there in between the countries, management techniques that are there and are adopted.
Code of conduct: The HR team of HSBC has its own code of conduct for the employees and its
other staff members for the operations and working of their functioning. This code of conduct is
implemented and founded and made for deciding the behavioural pattern and other norms for the
set of conduction of behaviour in the banks along with the other rules and regulations related to
their behaviour.
Sexual harassment and other issues solutions: HSBC bank has made certain norms and rules
and regulations for their employees and their safety, as there are many cases that are there present
for the sexual harassment and many other problems and issues that keep on going in the banking
hours and these are looked by the HR team.
BRITISH AIRWAYS HR POLICIES
For the functioning and operating of the British airways employees is checked and seen by the
adoption and implementation of various policies and procedures by the team of HR of British
airways and these are discussed as follows:

Recruitment and Selection of employees: the British airways follows and has adopted
recruitment and selection process for different process and interviews and tests that are conducted
by the team of HR by the British airways. These different procedures and all other
implementations help British airways in the achievement of various goals for the selection of best
and effective employees and staff members in the working and operating of British airways.
Providing training to employees: various duties and responsibilities are needed to be followed
up by the HR team of British airways as these are there and are assigned for employees with
different training and development programs for the employees. These programs and techniques
for the training and development are used during the situations accordingly in the operations and
functions. HRM of British airways emphasizes on making and training employees for the
operations and functioning along with the growth and development of its operations.
Generating salaries and other rewards and incentives: HRM team of British airways evaluates
and checks the performance and operating and working of all employees by management and
generation of employees salaries and other rewards and incentives and compensations. Employees
and staff members are provided with these compensations and incentives according to
performance and operations of the employees in British airways.
Maintaining relations in the industry: Industrial relations are always dependent on different
powers, policies, rules and regulations, trade barriers and other important operations that matter
along with rules and regulations of government, trade relations between different places and their
international and domestic relations and their management, these all affect the working of the
British airways.
Code of conduct: The British airways has made code of conduct and implemented it with the
motive of its checking and looking of the performance and operating of the employees and staff
members along with their functioning. This code of conduct is implemented as it helps the HR
team of British airways in making and deciding the patterns of behaviour along with the rules and
regulations and other norms in and out the organisation.
Sexual harassment and other issues solutions: there are various important norms along with
rules and regulations that are made and formulated for the employees along with the main motive
of their security and safety in the office premises from other employees and other things that are
there present in the organisation. These problems and issues are always looked after and checked
by the HR team in organisation of British airways.

BEST FIT FOR CORPORATE STRATEGY
Every company or business organisation opts for the best strategies for its growth and
development. As such in this report the two organisations that are opted are HSBC and British
airways. Along with them, their corporate strategies are discussed within this report. The best
strategy that have been adopted by these two different organisations are best and nicely opted at
their places in their business organisations for the increase in growth and development of these
organisations that are thereby discussed. The best fit for the corporate strategy is the one of the
HSBC bank as it involves the direct and indirect growth and development of the society in
general as it focuses on the increase in the capitals and revenues of its bank. And these banks
directly or indirectly affect the working and operating of all the different sectors of the society
and the economy. This bank as can be seen that has opted for various different corporate policies
and strategies that are used in the smooth running and operations that will lead to increased
profits from the market by gaining various competitive advantages. The strategy used by this bank
is to become the most preferred and choice of financial partner or banker for its customers, clients
and various other stakeholders that are present in the international market. These strategies results
in the targetting and increased various finances and capitals for the bank and the society indirectly
in different countries of the world especially in the Asian continental with the motive of gaining
returns in profits along with sustainable advantages for the bank and society. The revenues that
are gained in the long and medium term will result in greater revenues for bank and the society.
These all are great for the overall and sustainable growth and development of the society. So it
can be said that it is the best fit for the corporate strategy as the most impact and influence of the
society is involved here in its direct growth and development of of the bank. These all can result
in the sustainable growth of the society along with other benefits in the infrastructural and other
economical benefits for the society and the world directly or indirectly.
SELF REFLECTION AND CRITICAL EVALUATION OF PEOPLE MANAGEMENT
AND TEAM MANAGING ABILITY
Alignment of different HR practices is essential as to be a part of great implementation of human
resource plan. It has been observed by me that human source are important as it control works that
go hand in hand for clean information and implementation of goals and objectives. There are

various ways and methods that can be used for evaluating the management of people that are
working in the organisation. These can be as to see and keep up to date of inventory and human
control by the people as to see how many people are presently employ, along with their potential
and performance and other. Monitoring, controlling, and feedback is yet another thing that can help
in looking out for the tracking of growth and development of employees and organisation
according to me. Human resource helps in making plans that enables the complete group of
workers and employees to do their jobs and other functions in a better way along with the
complete and timely achievement of the goals and objectives. Human resource management helps
in looking and seeing the complete performance of their personnel along with who they may cost
and how much and the returns that can be provided by the employees along with various
investments in time and assets in their business enterprise in a particular time period. Devoting of
various ideas and making plans is yet another advantage of the human resources according to me
for the business organisations as they help the enterprise in getting work done with a terrific
process of operations and functions that are needed for long term life of the business organisation
through the years along with reducing a great number of inevitable uncertainties with the help of
providing and offering various functions and operations by scheduling, staffing along with other
main activities that help in the managing of their on-going workload and other important
functions and operations that are necessary and important for the running of various business
enterprises in the market.
According to Gibbs reflective cycle, I have felt many things during this project, accordingly it
was a difficult task for me. I at the very first thought, couldn't complete this project. But in the
very next step I evaluated and looked for all the sources and information available for the
completion of this project. And it was evaluated that human resource are important in business
organisation and HSBC and British airways. The Gibb's Reflective cycle allowed me in
performing better and effectively through learning as well as providing assistance in improving it
for the future of mine projects and assignments. There are five steps that are involved in this
reflective model. These are discussed as follows as they are related to people management and
team-working ability:
 Description: Gibb's Reflective Cycle first step is this and this involves identification of
certain skills that I was always lacking such as people management skills, team-working
and communication and many other skills. I am required to consider them and improve
skills to grow and develop these skills that will help me at work.

 Feelings: It is second stage that made me felt that it wont be able to manage the team
members within a team at my academic life and the team. I needed to see that if I improve
certain skills it wont be able to manage the team members.
 Evaluation: At this stage, I evaluated and checked to check that I needed to join certain
campaigns and group discussions that helped me in improving my team-working skills.
Growth and development of skills guide me in achievement of my objectives in an
effective way.
 Analysis: At this step, I analysed that campaigns are necessary to be joined for effective
action to develop team-working skills. I also analysed that I will be able to control and
manage the team members through allotting the task in good order. Analysis is necessary
for all the functioning and operating of all these numerous varied skills that will be very
helpful as well as they will guide in the future functioning of mine working and operating
in the professional life.
 Conclusion: This Gibb's Reflective model has conclusion as its last step and at this stage,
I concluded that this model have guided me in the development and improvement with
skills that are required in the management of people management as well as team-working
ability. Team managing ability have been increased and that has lead to the improvement
in the operating and functioning of the working of mine work.
This Gibbs reflective cycle was important for me as it helped me in the learning of the varied
skills and other talented skills that were necessary for the present and future personal and
professional life. This is important as Gibbs reflective model of cycle made me realise the value
of all skills that are necessary for the growth and development and improvement of all the
workings in the professional life.

CONCLUSION
From the above report it can be concluded that human resource plays an important role in
business organisation. In this above report there is seen that HSBC and British airways have been
discussed and their corporate strategies are also discussed along with their difference. HR policies
are also included in this report and these policies are discussed in context with HSBC and British
airways. The best fit for the corporate strategy is also included in the above stated report.

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