Report on Corporate Innovation and Entrepreneurship Strategies

This report delves into the realm of corporate innovation and entrepreneurship, examining how companies can foster a culture of creativity and innovation. It begins by differentiating between corporate innovation and entrepreneurship, highlighting the importance of creative thinking for employees. The main body explores individual blocks to creative thinking, such as mindset and perceptual blocks, and proposes alternative approaches like design thinking, brainstorming, brainwriting, and the Osborn-Parnes method to develop these skills. A detailed training plan is presented, outlining objectives, methodologies, and the structure of the program, including the target audience and the use of models like John Holland's theory of Vocational Choice and the Technology Acceptance Model. The report concludes with recommendations for implementing these strategies within an organization and emphasizes the significance of these elements for driving innovation within the context of Real Sustainability.

CORPORATE
INNOVATION AND
ENTREPRENEURSHIP

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Individual blocks to creative thinking.........................................................................................3
Alternative approaches for developing creative thinking skills in individuals............................5
Training Plan...............................................................................................................................6
Analysis & findings.....................................................................................................................9
Recommendations......................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
There are corporate innovation and entrepreneurship are two different terms. The corporate
innovation represents situation where different corporate companies takes different productive
steps towards innovating something new and creative. On the other hand, entrepreneurship is
quality or attribute that always exists inside of an entrepreneur. Currently most entrepreneurs try
to make their quality of entrepreneurship more effective to get very appropriate outcomes in
market place (Rahim, Muttaqiin and Hardinata, 2019). This report mainly discusses the
implication of creative thinking under the www.realsustainability.org. This a common
organisation that supports different citizens and leaders of organisations to transition for
sustainability and carbon zero. There are different alternative approaches and an effective raining
plan also has been discussed within this report which can contribute in all over development of
individual creative thinking skill.
MAIN BODY
Individual blocks to creative thinking
Top-level management within the Real Sustainability organisation mostly puts its huge
efforts in the terms of improving or developing the skills of creative thinking within its
employees at workplace. Employees with creative thinking always positively affects to top-level
management of an organisation. This is the main reason that, upper management tries to more
and more develop this skill within its employees. In this dynamic world, creative thinking plays
very excellent role for employees within different organisation (Ridlo, and et.al., 2020). Reason
is, after having creative thinking, employees enable highly grow within their workplace. With the
support of this skill, an employees or person always able to innovate something new and
productive thing. That’s why HR department at Real Sustainability organisation give higher
priority to only those employees within its hiring processes who really has an effective skill
creative thinking. Having well-developed skill of creative thinking is not the small task to an
employee at the workplace, because there are lots of hard-work and efforts required to
systematically develop these skills. For promoting innovation and creativity at the level of
organization, it is very important first to get aware about different blocks for individual creative
thinking.
Mindset
3

The mindset of different people or employees at Real Sustainability have to be very
aggressive in the terms of developing skill of creative thinking in existing job role. Many times,
employees within the workplace has negative mindset too, so that upper management of this
organisation have turn that negative mindset of employees into positive mindset. This is very
necessary to existing management for highly motivating employees in the workplace to develop
own skill of creative thinking.
Perceptual block
The management at Real Sustainability organisation have to change the perception of
employees as well, because this is very necessary to take an effective work from all employees
(Wahyudi and et.al., 2020). Currently most employees within organisation has perception of
gaining an ordinary growth, but there are management of this organisation responsible to change
this perception of employees. It needs to encourage employees about gaining extra-ordinary and
high growth within personal life. After this, management should inform employees about how
creative thinking skill plays an excellent role all growth of an employee as well an organisation.
Strategic block
Currently there are lots of strategies has used by different companies or organisations
within the market to develop skill of creative thinking within their respective employees, in
which upper management a Real Sustainability organisation also have to adopt and use different
productive strategies to develop thus skill within its employees. For example; upper management
can use the strategy of training & development, because after getting proper sessions of training
and development, existing employees of this organisation can simply develop their skill of
creative thinking.
Values
Values also plays very appropriate role within an organisation to positively affect skill
and competence of employees within the workplace. That’s why existing management of real
sustainability have to run the flow of values insight all employees to inspire them for gaining
very appropriate skills and competence within workplace including skill of creative thinking.
Self-Image
Currently self-image is everything for an individual at any place, so that the management
within this organisation have to avoid conducting those all attempts within its workplace within
its workplace which can negatively affect employees’ self-image aspect (Chang, 2019). Many
4

times, many employees put their great efforts in the workplace for making their self-image very
effective in the workplace. Basically, an effective self-image of an individual always increases
its levels of dignity in personal life. That’s why Real Sustainability’s upper management highly
need to give chance to it’s all employees for making their self-image very effective in the
workplace, because this attempt of management can contribute in the development of creative
thinking skill insight employees.
Alternative approaches for developing creative thinking skills in individuals
There are lots if approaches easily available in the market which upper management at
Real Sustainability organisation can use for effectively developing skill of creative thinking
within its different individuals. This is very necessary task to the management of this
organisation, because without adopting these approaches of development, this management never
ever develop skill of creative thinking (Xu, 2017). So that, there are key approaches to creative
thinking has been discussed below;
Design Thinking
This is the first approach in the terms of developing creative thinking in individual.
According to this approach, existing management of this organisation have to encourage its
various employees for making a design of thinking. Basically, design thinking always supports to
different people to get an appropriate framework to change own mind-set in very manner. After
having a positive mind-set, an employee at this organisation simply develop its thinking ability.
The great contribution this design thinking approach is enough to this organisation to run the
flow of developed creative thinking skill within different employees.
Brainstorming
Brainstorming also plays an effective role as an approach for developing skill of creative
thinking within different people. This is the main reason that, existing management have to take
appropriate steps towards increasing the levels of brainstorming insight different employees.
After having an effective brainstorming, an employee can simply think very productively, and
then its mind automatically run very fast in the terms of thinking something creative. So that,
upper management of Real Sustainability have to adopt this approach as well to effectively
develop creative thinking skill within various employees at workplace.
Brainwriting
5

The top-level management at this organisation have to encourage its various employees
for brainwriting (Copping, 2018). Basically, when an individual writes according to its own brain
without get influenced to other factors, then that individual can enable to show it’s the best
creativity. Thad’s why upper management have to take steps towards encouraging employees for
brainwriting.
Scamper
Many times, employees have to face scamper within different organisational operations,
so that this factor also contribute in improving skill of creative thinking. According to different
business experts, scamper within an organisation enable to different employees to think creative,
because after thinking creative, an employee can simply find out such ways which make it
relaxed in this scamper situation as well. That’s why, the management need to implement this
approach of skill development as well in own workplace.
Osborn-Parnes
Osborn Parnes is another key alternative approach that will help individuals and teams
for developing creativity to solve different problems in the workplace. Basically, employees,
managers and leaders has always faced different problems and defalcates, so this approach can
support them to systematically overcome problems
These all are key approaches which upper management of Real Sustainability have to
adopt within its workplace for developing skill of creative thinking in individuals. Basically,
these all approaches will defienetly positively affect to different employees within workplace.
Training Plan
When a company or an individual plan to develop its creativity, then it must develop a
perfect training plan whose effective implementation can develop creativity and innovation in the
individuals. REAL sustainability also plans to develop creativity and innovation in the workforce
of the organization (Thabit and et.al., 2016). The training plan will help the individuals in the
company to implement such a great idea and thought by suggesting some methods and
techniques.
Target Audience
6

The plan will majorly target the individuals who are eager to learn creative skills of
thinking which can be uses in various areas in the organization in order to help the workplace in
developing innovative strategies to achieve the individual and organizational goals. They can be
managers, leaders, directors, executives etc.
Objectives
The main aim of this plan is to develop skills and abilities in the individuals so that it can
be able to do the following things:
 Able to learn the ways in which different issues can be solved using out-of-the-box
thinking.
 Get to know about various types of thinking such as convergent and divergent and where
they can be used to solve different problems and convert them into opportunities.
 It can also help a person to resolve its own blocks which hinders its success.
 Able to know about the different methods and techniques so that the person can easily
generate new opinions in order to solve any problem in the organization.
 The person learns about the term creativity and innovation and the ways to develop it for
use in future for enhancing productivity in organization.
 Practices the ways of creative thinking and implement it in problem-solving and
decision-making in the context of business.
 Able to mix right and left thinking, think laterally and always tries to move from good to
outstanding.
Training Methodology
There can be many ways to inculcate the skills of creativity in the individuals. The REAL
sustainability must organize seminars, workshops, presentations, group discussions and many
other various activities in which the employees can interact with each other and the mentor so
that they can exchange their views and can generate many creative and innovative ideas.
The company must appoint an instructor from somewhere outside the organization who is expert
enough and can suggests completely new ways to develop those abilities which can foster
innovation (Mihret Dessie and Shumetie Ademe, 2017). The expert must ensure the active
participation of all the target audience so that no one lacks the ways to develop creative skills.
7

All the individuals must completely engage in all the practices including the theory as well as
practical in order to gain more than the desired output which can help in achieving the goals of
the individual and the plan. These methods can help in improving the individual blocks.
Outline of Training
The training programme can be divided into different sections or parts so that each part is
effectively implemented and the individuals can gain maximum out of the best. There must be
separate parts for creativity and innovation, thinking creatively and the ways to solve the
problems using creative thinking.
Creativity in an individual makes the person able to combine all the ideas in a very different
manner to make the combined idea unique among all the ideas which can improve the quality of
performance of the individuals and the innovation deals in putting all these ideas into action or
implementation.
The models and theories must be used in the training so that the individuals get a practical
knowledge of the creativity and innovation. A model based on the John Holland’s theory of
Vocational Choice (1973) can be used which is structures by combining different personality
types such as realistic, social, artistic etc. The model mainly shows that how the individuals with
opposite personalities work together in an organization in a team of two and then exchange their
ideas followed by passing the ideas to individuals of other personalities in order to produce
innovative products and services (Goller and Bessant, 2017). This will help the individuals to
work in coordination with the people of any personality reducing the chances of conflicts.
Likewise, Technology Acceptance Model can be used while training in order to adapt
innovation in the organization which focuses on the usefulness of the innovation and how easy it
can be to implement and use along with the degree to which the individuals’ performance can be
improved to enhance productivity.
In order to inculcate creativity and innovation, the experts must also apply some methods which
helps the individuals to generate the new ideas quickly. It can include various brainstorming
sessions, Brainwriting, Six Thinking Hats, SCAMPER etc. Brainstorming sessions are mostly
divergent which are used in the solving of large problems (Ogbeibu and et.al., 2020). This can be
real time which is exchanging the ideas face to face or can be virtual though online platforms or
8

suggestion boxes. The combined idea generated after the exchanging of all the ideas is
considered as the solution of a problem.
The training must also include the ways to overcome the individual blocks like mental,
personal, emotional, poverty etc. which are there in adapting creativity in individuals like finding
new sources of inspiration, taking monotonous tasks, taking care of oneself while failing and
succeeding and many more. It must also highlight the importance of creativity by describing
the qualities of a creative person like challenging, exploring the possibilities, makes impossible
things possible, curious, vivid imagination etc.
The expert must also teach the individuals about the convergent (finding one concrete solution)
and divergent (explores multiple possible solutions) types of thinking along with highlighting
the importance of each (Lichtarski and Trenkner, 2018). It must also focus on the techniques to
solve any problem highlighting the IDEAL points: I (Identifying the problem), D (defining its
cause), E (exploring possible strategies), A (act accordingly), L (look back and learn). The
individuals must also know about evaluating the idea such as ranking, giving scores etc. in order
to enhance the feasibility and the ways to implement them for picking the best one to initiate the
growth.
Evaluation
The training plan must be evaluated in order to know the its efficiency. It can be done in
the following ways like Pre-test and Post-test, feedback, climate index, innovation index etc. The
simplest way among all is the Pre-test and Post-test which is mainly done by before and after
assessment which examines that the changes which took place were better than expected or not.
Feedback can also be used by the individuals to gain insight about the thoughts of other
individuals regarding the individual’s developed creativity and innovative skills.
Therefore, the above training plan if implemented successfully by the REAL sustainability can
develop creative and innovative skills regarding the entrepreneurship in the individuals of the
organization. It can result in the better productivity and a rapid growth. The training plan mainly
focuses on developing the creative and innovative skills in the individuals so that they easily
create new ideas and implement in the organizations to have a rapid growth and progress. This
9

also helps in the development of skills of individuals which can help them in all the areas of one
organization or the other.
Analysis & findings
Existing training plan is very productive, because this will definitely support to different
employees within Real Sustainability organisation for developing their skill of creative thinking
and innovation. After getting proper training sessions, existing employees of this organisation
will enable to develop their other abilities and skills as well with creative thinking and
innovation.
Currently skill of creative thinking plays very excellent role to different employees within
different organisation. With the support of creative thinking skill in employees, many
organisations take lots of advantages through this skill (Husna and Kurniasih, 2019). That’s why
upper management at Real Sustainability also have to develop this skill within its employees to
get lots of advantages.
Recommendations
Top-level management of this organisation have to adopt and use different approaches
and strategies to effectively develop skill of creative thinking and innovation insight different
employees. This is very necessary to the management of this organisation to gain huge
competitive advantage in market place.
CONCLUSION
It can be concluded that top-level management at Real Sustainability organisation have to
put its huge efforts to develop creative thinking skill within its employees, because this skill
within employees will support to organisation to make an exclusive and creative range of
services and products.
10

REFERENCES
Books and Journals
Chang, Y. S., 2019. The mediating role of motivation for creative performance of cloud-based
m-learning. Australasian Journal of Educational Technology. 35(4).
Copping, A., 2018. Exploring connections between creative thinking and higher attaining
writing. Education 3-13. 46(3). pp.307-316.
Goller, I. and Bessant, J., 2017. Creativity for innovation management. Taylor & Francis.
Husna, I. A. and Kurniasih, A. W., 2019. Student’s creative thinking ability in problem-posing
activities viewed from self-efficacy. Unnes Journal of Mathematics Education. 8(3).
pp.202-208.
Lichtarski, J. and Trenkner, M., 2018. On the co-existence of innovation and creativity in the
lean management environment. In Forum Scientiae Oeconomia (Vol. 6, No. 3).
Mihret Dessie, W. and Shumetie Ademe, A., 2017. Training for creativity and innovation in
small enterprises in Ethiopia. International Journal of Training and
Development. 21(3). pp.224-234.
Ogbeibu, S. and et.al., 2020. Technological turbulence and greening of team creativity, product
innovation, and human resource management: Implications for sustainability. Journal of
Cleaner Production. 244. p.118703.
Rahim, F. R., Muttaqiin, A. and Hardinata, A., 2019, April. A preliminary investigation into
critical and creative thinking skills of university students in integrated science class 7
course. In Journal of Physics: Conference Series. (Vol. 1185, No. 1, p. 012131). IOP
Publishing.
Ridlo, Z. R., and et.al., 2020, June. The implementation of project-based learning in STEM
activity (water filtration system) in improving creative thinking skill. In Journal of
Physics: Conference Series. (Vol. 1563, No. 1, p. 012073). IOP Publishing.
Thabit, T.H. and et.al., 2016. Using fuzzy logic to evaluate the relationship between designing
training program and level of creativity and innovation. International Journal of
Innovation and Scientific Research. 25(1). pp.121-129.
Wahyudi, W., and et.al., 2020. The Impact of 3CM Model within Blended Learning to Enhance
Students' Creative Thinking Ability. Journal of Technology and Science
Education. 10(1). pp.32-46.
Xu, L., 2017, March. Exploring the role of creative engagement on donation behavior.
In ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM. (p. 21).
11

12