Corporate Planning and Organizational Growth: Project Proposal

This project proposal explores the crucial relationship between corporate planning and organizational growth. It begins with an introduction to corporate planning, its strategic importance, and how it drives revenue and profitability. The proposal outlines the research background, emphasizing the need for effective planning and management to achieve organizational objectives. It discusses the problem statement, highlighting the risks and challenges associated with corporate planning, such as increased competition and internal issues like unrealistic goals and demotivated employees. The research aims and objectives are clearly defined, focusing on understanding the effect of corporate planning on growth, identifying the relationship between the two, and determining barriers and solutions. The research questions guide the study, and the scope is defined by focusing on corporate organizations and banks. The study formulates hypotheses and describes the research design and methodology, using Walmart as a case study and employing both primary and secondary data collection methods. The tools of analysis are also mentioned, focusing on qualitative analysis to determine the overall effect of corporate planning on the success facets of Walmart.

Corporate Planning and Organizational Growth

Chapter 1 Introduction 2500
Research is a wide term that involves in-depth and thorough research of a subject
matter and it also enhances comprehensive power of the researcher from diverse contexts.
The chapter of introduction is briefly discussing the topic along with the aim and
objectives of the research work. Further, to specify the topic in clear manner, researcher
has discussed background and overview of the study. Tools of analysis, research design
and research methodologies are also discussed in the initial chapter of the study. The
chapter is essential for the overall study because it aids in giving detailed idea about the
content that should exist in the research work. Proper framework has been followed for
the research work so as to include all the sections in appropriate way. This not only
enhances research capability; but also it leads to cover all the dimensions that are
important for the study.
Research Background
The success of the organization depends upon many aspects and this can also help
in enhancing growth and success facets. Corporate planning is a process that is used to
map out a course of action that ensures to enhance growth, revenue and profitability
aspects. Large corporations have employees which are highly devoted to the organization
and which also enhances proficiency of the business entity. Effective planning is essential
and management of the business entity needs to ensure that all the concepts are
appropriately managed and core facets are also identified in the same manner. Planning
and management both are essential for the purpose of comprehending organizational
work facets and this can also aid in maximizing the growth and success facets. In this
respect, the concept of corporate planning can be executed which is a key aspect to the
management process. It also aids in strategic management which is a vital source through
which long term objectives can be attained. At the same time, it also leads to enhancing
sales and profitability facets.
Therefore, it can be said that corporate planning is a strategic tool that is used by
the business entities for the purpose of setting long term plans and objectives. Corporate

plans are similar to strategic plans; however greater emphasis is laid on using internal
resources which can also streamline organizational operations. At the end this ensures to
attain organizational aims and objectives. Corporate plans are essential business plans
which seeks to make improvement and this also aids in generating profits through proper
management of internal business organization. Most of the corporate plans aids the
companies to grow during a specific period of time which also results in enhancing
customer base and profitability management. Corporate plans are generally developed on
structured basis through integrating with the vision, mission and objectives of the
organization. After considering the same facet, companies need to develop a layout of
plan of action so that desired aims and objectives can be met.
Corporate plans are created and used by businesses and are most commonly used
by large organizations which typically consists of a vision statement, mission and
objective statement. Through this, long term and mid-term strategic objectives can be
developed. Corporate planning is also responsible to provide appropriate direction to the
employees and accordingly business operations can be determined. It also has a positive
relationship with organizational growth and success prospects. Further, it is also observed
that corporate planning leads to strategic planning in which it encompasses several
business facets that significantly ensures to accomplish organizational aims and
objectives. The concept of corporate planning has a direct integration with organizational
growth prospects; hence here strategic contexts are required to be understood. In the early
stages business entities used to emphasize on ideological concepts so that the main aim of
the business entity can be accomplished.
In the present research study, several past studies have been considered that
focuses on the relationship of corporate planning with that to organizational growth
prospects. All such studies focuses on diverse dimensions for making it clear that
business entities encourages its success and growth opportunities with the help of
corporate planning. Further, strategic planning is defined as a process of formulating,
evaluating and implementing business strategies so as to attain future objectives. All the
managers of the organizations are involved in the same procedure so as to make
appropriate decisions regarding business operations and practices. It also involves

selecting organizational aims and objectives and then finding new methods of performing
the business operations. It has been observed that strategic planning aids in improving the
performance of the business and it also ensure to transform the practices in diverse
manner. With the help of strategic planning, organization can ascertain their effectiveness
in meeting corporate aim and objectives. This is yet another dimension that helps in
attaining long term aims and objectives.
Thus, it can be articulated that corporate planning is defined as an organization’s
sense of purpose which is concerned with its future directions. It also defines
organizational purpose, resource capability and way of managing things; hence the
concept is termed as most important in encouraging organizational growth and success
facets. With the help of corporate planning, strategies can be developed to manage
business operations and this can also assist in meeting all the determined objectives. The
concept of corporate planning aids business entity manage uncertainties and constraints
since it focuses on developing contingency plans and procedures. However, the present
research study has the issue of scope of activity is fundamental to corporate planning
because it concerns the way in which managers conceives its boundaries. Thus, the
present study has been considering all the constraints that appears in the realm of
corporate business management.
Statement of the problem
It is apparent that risk develops at the time of implementing any new process in
the organization; hence the same also exists in the case of corporate planning. The
certainty of risks and constraints are high and this usually arises due to external and
internal environment of the business entity. It has been observed that the level of
competition has been increasing in the market place which leads to occurrence of several
transformations and changes in the business organization. In this respect, it is clear that
political factors as well as customer behaviour are two major dimension that probably
hampers the organizational work practices.
Sometimes, it also generates issues related to improper management of operations
and in terms of consequences, it can impede the overall growth facets. Furthermore,
unrealistic goals and demotivated employees are major risks and challenges of the

organization that can have a direct impact on financial and other grounds of the business
entity. Most often these issues generate due to improper planning for uncertainty
management. Hence, this can be called as a major constraint in organizational work
facets which needs to be dealt in proper way. Regarding this, a few suggestions have
been discussed in the present research work.
Research aims and objectives
The main objective of the present research study is “to understand the effect of
corporate planning on organizational growth and the kind of relationship that exists
between these two on a general level”. However in a more specific manner, the study is
focused upon the following objectives:
 To examine the effect of corporate planning on organizational growth
 To determine and elaborate the relationship between the corporate planning and
organizational growth
 To determine any barriers to corporate planning
 To determine solutions to these barriers and whether they will assist the corporate
planning in increasing the organizational growth
Research questions
For the present research study, several research questions have been framed. This
is also useful in collecting the data through relevant and appropriate sources. Research
questions are also important because they give specific direction to the research work and
also helps the researcher avoid all the constraints that might affect the validity of the
study. Hence, considering this facet research questions are being framed to clarify the
topic in detailed manner. It is also useful for collecting appropriate data about the study.
As the objectives of the study have already been formulated; therefore considering the
same researcher has developed various research questions:
 What relationship exists between corporate planning and organizational growth of
different successful firms with examples

 Has corporate planning been successful in improving the organizational growth in
any of these successful firms
 Had these firms faced any barriers while implementing the corporate planning in
their structure and how did they overcome it
 Did these solutions help them improve corporate planning and hence eventually
organizational growth?
Scope of the study
The present research study is important for the researcher because it focuses on
business firms like corporate organizations and banks which expect to grow with the
concept of corporate planning. The study will also assist the large business organizations
to comprehend the role and importance of corporate planning on organization’s growth
and success facets. Thus, to make the study more comprehensive and useful, focus has
been laid on insights of the subject matter. Alongside, researcher will also mention the
challenges that might occur in the realm of corporate and strategic planning. The study
will be advantageous for all those organizations who chiefly focuses on corporate
planning for success and prosperity aspects. Similarly, organizations will also be able to
comprehend the changes which they need to implement in the area of corporate planning.
Along with the same, the study also describes limitations and constraints
concerned with corporate planning and the ways which can be adopted to overcome all
such constraints to amend the opportunities of growth and success. Considerably, this is
also essential to figure out how business and strategic challenges can be managed. Hence,
organizations will be able to better equip with the procedures so that growth and success
facets can be enhanced. Thus, the research will also assist the organization to ascertain all
the issues that might arise at the time of implementing corporate planning. Therefore, it
can be said that prior executing any of the procedure, organizations need to focus on
hindrances and issues consequently. In order to minimize the issues and organizational
constraints, it is vital to comprehend the ways through which can strengthen the concept
of corporate planning.

At the same time, stating about the scope of the study, it can be said that will be
useful for organizations because of the success and growth aspects corporate planning
provides to the business organizations. Business entities need not be confined with
corporate plans because that might hamper the organizational operations and growth
prospects. However, at the same time, the study has used generic materials; thus from
organisational point of view, the scope is less specific.
Hypothesis of the study
The research hypotheses is formulated as follows:
H1: There exists no noticeable relationship between the corporate planning and the
organizational growth
H0: There is a noticeable relationship between the organizational growth and corporate
planning
H1: corporate planning has significant responsibility in the growth of an organization
H0: Corporate planning has no significant responsibility in the growth of an organization
Research design and methodology
The main aim of the study is to identify the effect of corporate planning on the
organizational growth; hence for such purpose Walmart has been selected. Research
methodology is the most important section of the study which uses diverse tool and
techniques for reaching the defined aim and objectives. The process of data collection
will be carried out with the help of primary and secondary sources that contains
information about the subject matter. Data collection process is being managed through
including information from Hoovers.com. Later on, the data will be evaluated and
analysed to ascertain the overall effect of corporate planning on the success facets of
Walmart which operates business in U.S. At the same time, strategies of Walmart will be
evaluated so as to reach towards valid and suitable conclusion. This is also essential for
the purpose of specifying accuracy and reliability aspects of the research topic.

Tool of Analysis
The present research study is Qualitative in naturel; hence Thematic analysis has
been conducted for analysing and evaluating the findings of the collected data.
Quantitative as well as Qualitative are the two major techniques through which collected
data can be analysed. This is also the most appropriate method through which the process
of evaluation can be conducted. In the present case, Qualitative tool has been selected
wherein Thematic analysis has been done with reference to charts and pictures. This has
made the data more comprehensive and appropriate; hence it can be considered for future
studies. Further, every theme has been discussed in detailed manner which also enhances
the suitability of the research work. Along with that, Quantitative method is also utilized
in the research work in which SPSS tool has been applied for grab statistical data about
the study.
Limitations
Basically, the study has been conducted for the purpose of investigating if
corporate planning has any direct relationship with organizational growth and success
facets. At the same time, relationship between both the facets have also been identified in
the research work. The study is emphasizing on the barriers that usually arises at the time
of executing corporate plans and procedures; hence considering the same focus has been
laid on specific content of the subject matter. Hence, basic structure has been considered
in the study regarding the relationship between corporate planning and organizational
growth facets. The study is more generic and less specific; hence it might affect the
conceptuality dimensions of the subject matter. Since, it is not made on organizational
context; therefore it does not help to specify insights about the particular firm. However,
on the other hand, the study can be considered for the purpose of improving dimensions
related to corporate planning.
The concept of corporate planning is regarded with several constraints and issues;
hence the research work has not included any such constraint from organizational basis.
Thus, the issues mentioned might affect the practical terms of the subject matter.
Companies succeed over long term because they create and maintain competitive
advantage which can be acquired with the help of product and service level and that

further can be managed through emphasizing on strategic and corporate aspects.
Corporate plans helps the business entity to specify the operations that should be focused
upon for attaining all the long term objectives. One of the major purpose of corporate
planning is to promote the process of adaptive thinking regarding the ways to maintain
the environment of the firm. However, in the study generalized concept is being utilized;
therefore the actual purpose might be less considered in the research work. Alongside,
time and financial constraint may also impede the study materials; so it should be
considered for further research work.
Chapter 2 Literature Review 5000
Literature Review is the most important section of the research study in which
researcher emphasizes on several sources like articles, journals and books. This also
enhances feasibility and validity of the research work because it considers all those
studies which are based on relevant research materials. This section has been made on the
basis of different themes and each is describing aspects associated with the subject
matter. Moreover, the section also plays important role in defining the importance of
corporate planning for the organization and along with the same, discussion has also been
included regarding the challenges and barriers faced in the same research work.
Literature Review seems to be the major chapter of the research work since it
assists the researcher to develop valid and feasible conclusion for the subsequent study.
Henceforth, regarding this section, researcher has borrowed the content from diverse
sources so as to specify the validity and feasibility degree. This part of literature review
holds more importance because it is typically made with critical thinking of authors and
researcher both.
Concept of corporate planning
As per author, corporate planning is a tool that finds the best future for the
organization and it also aids in defining all the activities that should be conducted to meet
all organizational objectives. Quite often an organization’s strategic plan aids in
managing corporate aspects; however most often it fails to encourage the success facets.
It has also been analysed that development of strategic plan greatly aids in clarifying
plans of the organization and it also ensures that key leaders are all on same perspective

which can strengthen the value of corporate objectives. It usually begins with an
assessment of the current economic situation wherein firms have to emphasize on
external and internal environment that affects the growth of the company. Apparently,
corporate aim of any organization is to enhance the opportunities of growth, competitive
advantage and long term sustainability. All such objectives can be fulfilled when the
organization is able to formulate appropriate strategies and techniques.
Competitive advantage is not an easy procedure because it requires a lot of efforts
and activities that also helps in sustaining at the market place for longer time span. It
strives the business organizations to emphasize more on those procedure which can aid in
handling all the requisite activities in suitable manner. Further, organizational growth can
be termed as a systematic way that can be attained through conducting all the activities in
effective and productive manner. Similarly, corporate planning intensity causes
organizational growth and as a result, it also aids in adoption of constant transformations
in business processes. Any organization which desires to meet long term sustainability
and competitive advantage should emphasize more on managing suitable practices and
operations so that the intensity of growth and profitability can be enhanced. Corporate
planning is dependent on the changed market conditions which helps the business entity
to adopt numerous transformation. However, corporate aspects of the business entity are
greatly affected due to external market forces; hence that should be given huge
importance simultaneously.
It has a long term perspective wherein organization develops operational plans
according to the aim and objectives. Strategies and business tactics are regarded as the
most important source of the organization through which all the actions plans can be
managed and monitored. However, this is another facet through which new changes and
transformations can be adopted in the work processes. One strategies and techniques are
clear, business managers can develop the concept for the implementation of the
strategies. The most vital constraint that affects the business practices is inadequate
management from the organizational employees. At the same time, corporate planning
also ensures to specify organizational requirements and this can also help in managing all
the important aspects of the business. Corporate planning has a direct relationship with

strategic management because it is a disciplined and well defined organizational effort
that is aimed to complete the specification of corporate strategy. From organizational
point of view, it is a complex matter to describe the process of corporate planning; thus
there should be proper setting of corporate strategies and techniques which can assist in
meeting all the aims and objectives.
Effect of corporate planning on organizational growth
The basic management function is to direct the utilization of available scare
resources so as to accomplish the specific aims and objectives. Many organizations are
crippled in the growth stage due to reasons like managerial incompetence, inadequate
resources to carry out all the operations in prominent manner (Friend, Power and
Yewlett, 2013). This situation sometimes leads to stagnation and most often it also
declines the operations of the company. In this essence, it leads to continuously renew
itself so as to develop more potential and capabilities. This is therefore an attempt
through which practices of management can be enhanced with the help of corporate
planning (Linton and Walsh, 2016). It is another factor that also aims to enhance internal
capabilities of the organization with appropriate cultural values and norms. Apparently,
corporate planning involves planning for an organization as a whole and it also involves
the acceptance that the business entity does not operate in a vacuum and the activities are
highly affected by what prevails in the organization.
Thus, this amends the ability of management to comprehend the environment and
along with that, forecasting can also be done to maintain all the practices in effective
manner. However, the chief problem arises in the ever changing dynamic nature of the
environment and the unforeseen circumstances that most often arise uncertainly. Author
states that corporate planning has no impact on the performance of the organization
because all the way it is concerned with strategic dimensions that are formed by top
management (Simon, Fischbach and Schoder, 2014). Strategic planning can be defined as
a process of using systematic criteria which formulates, controls strategic facets and
documents organizational expectations. With the help of corporate planning, strategic
dimensions can be strengthened which can assist to envisage the future aspects (Arasti,
Khaleghi and Noori, 2016). Further, it also aids in developing the necessary procedures

and operations which influence and attain future targets and objectives. Corporate
planning contributes in many ways and the most important can be observed in the
enhancing strategic facets which includes several underlying processes that are intended
to create in positive organizational situation.
Moreover, in this context author states that many of today’s successful business
organizations continue to survive in the competitive market place because they offer right
product at the right time. Most of the critical decision of the business are made without
the benefit of strategic thinking and planning. In the present days, managers critically
recognize that competitive aspects are the only ways through which business can survive
in the ever-changing environment (Purce, 2014). Uncertainty, instability and changing
environment have become the ruling aspects in which managers have to topically
transform new dimensions through which success and growth facets can be encouraged.
Corporate planning is the process that includes several aspects of the organization such as
employee management, policies & work practices, focus on competitive facets, economic
situation and concern towards technological facets for growth and success opportunities.
Because these changes occur so frequently; thus it increases pressure on top
management in which they have to respond to more accurately timely schedule with a
direction or course of action in mind (Brealey and et. al., 2012). Regarding this, managers
are increasingly turning their efforts to encourage success and growth prospects. Further,
it is also essential to use strategic planning and corporate planning so as to formulate
management strategy. At the same time, corporate objectives of the business entity also
helps in maintaining the standards through which employees are required to perform their
duties and responsibilities (Newton, 2014). Corporate or strategic planning is a process
that involves the review of market conditions, customer needs, socio-political, resource
availability aspects and technological grounds. Corporate planning is essential in an
organization because it helps the top management to ascertain all those forces that should
be applied in the organization for more growth and success facets (Effective Planning and
Organisational Productivity. 2012). With the help of corporate dimensions, aim and
objective of managing work provisions can be identified and through this, organizational
operations can be managed accordingly.