Research Project Report: Corporate Culture and Transition Analysis

This report presents a qualitative analysis of employee interviews focusing on corporate culture and the school-to-work transition. The methodology section details the process of data collection through open-ended questionnaires, transcription, categorization of participants (new employees, old employees, and hiring managers), identification of overlapping and non-overlapping factors, and coding. The results section highlights key findings, including employee preferences for permanent positions, the importance of work experience, and common themes related to corporate culture and academic backgrounds. The analysis involved coding software (Atlas) to determine data frequencies and trends, providing insights into employee perspectives and aspirations within the company. The research aimed to understand employee views and expectations, with a focus on the transition from academics to work.

Running Head: Research Project
RESEARCH PROJECT

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Executive Summary
Qualitative data analysis is needed to be done for analysis of specific kind of data. Through this
process, more in-depth data can be obtained due to its nature of research. The collected data are
needed to properly analyse the inclination towards the positive or negative answer of the
majority. This process of analysis requires the following step by step procedure of methodology.
This aspect has been thoroughly highlighted in this report. The process of categorizing,
following by understanding the trends and themes are an important part of an analysis of the
collected data. The most important part is coding which has also been briefly described. The
conduction of this methodology in the research project has been given proper importance. Lastly,
the result obtained from this process and the kind of presentation required for a delivered result
from the obtained data has also been thoroughly discussed in this report.

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Table of Contents
Methodology....................................................................................................................................3
Results..............................................................................................................................................5
References........................................................................................................................................7

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Methodology
According to the given data, a qualitative analysis was done on the employees of the company of
providing system software. For proper conduction of the research project, a qualitative analysis
was chosen to be done on corporate culture along with the school-to-work transition process
(cyc-net.org, 2018). Through the process of asking open-ended questionnaires, the interviewer
was about to access a lot of aspects about corporate culture. Before the process of data analysis,
the data collected from the five different participants were transcribed from the audio recording
which was done in the process of the interview. Through the conduction of an interview, the
aspect of corporate culture became clear to the interviewer.
Figure 1: Stages of methodology
(Source: Learner)
There were a total of 5 employees who were interviewed for this research project. All of these
participants were needed to be categorized first in order to understand their viewpoints on
corporate culture (asic.gov.au, 2018). For proper assessment, these categories were divided into a

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total of three main sections where the new employees, the old ones and the ones who hired them
were separated into different categories. As asserted by Guiso, Sapienza & Zingales (2015), one
of the major aspects which were needed to be kept in mind was the presence of overlapping and
non-overlapping factors. Through a thorough analysis of the obtained data both of these entities
were observed. The overlapping aspects were found three of the chosen five participants were
keen on working for a successful organization. However, their viewpoints differed about their
functioning in the company which was considered in the non-overlapping aspects.
Other factors which are needed to be accessed for revaluation of the recorded data are the trends
and themes of the research. Only through analysis of these aspects, the proper process of coding
can be formulated (Davidson, Dey & Smith, 2015). Through the evaluation of the recorded
information, some trends have been observed in this research projects. One of the most visible of
these trends was that most participants were looking for permanent positions in good
organizations rather than working as a temporary staff. The aspect of gaining work experience is
another of the trends observed in this interview. This observation has only been successful due to
the careful set of qualitative questionnaires.
Corporate culture is observed to be the main theme of this research project (Guiso, Sapienza &
Zingales, 2015). The transition from studying to work has been accessed through interviewing of
three participants who had been recently hired by the company. The experiences of the
participants working for the company have been evaluated through the asking of qualitative open-
ended questionnaires. Along with that, the transition from studying to work culture has also been
carefully accessed in this research project. It has also been observed that most of the participants
are from English major background. This is a common theme observed through the conduction of
the interviews. Most of the participants stated the fact that they are looking to expand their
horizons of the limited scope for English major students.
The assessment of all these steps is needed before the process of coding. The data collected from
the interview were checked to see that they are valid as well as reliable. This process was done
with the help of the follow-up interviews which gave a clear idea of the information needed to be
coded. According to Ramdhani, Ramdhani & Ainissyifa (2017), a systematic analysis of all these
data was a process which can be given the name of coding. This had been possible because of

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proper categorization is done through proper evaluation of the questionnaires. The process of
coding is such an aspect which is needed to e conducted with the help of computer analysis
software. Therefore, with the aid of analysis software, all the collected data were input into the
system. This gave an accurate outcome of the frequencies of the data which was needed for
evaluation of the interviews conducted.
Last but not the least, the step which was needed to be done for analysis of the data was to code
the information obtained from the participants. In simple words, coding can be defined as a label
which is needed to be put for before the aspect of categorization can be followed (Carlos Pinho,
Paula Rodrigues & Dibb, 2014). In this case, qualitative analysis has been done, therefore the
type of data used was primary. Due to this, it was of utmost importance to maintain all criteria
deductive approach. As per the view of Kuron, Lyons, Schweitzer & Ng (2015), this approach is
based on scheming fact and existing data. Therefore as primary research was conducted, the
analysis was done on the basis of the recorded information. Thus, the codes were prepared on the
basis of this where all the analytical data were organized and analyzed. Before this was moved
forward, the process of pre-testing was followed in order to cross-check the reliability and validity
of the data.
Results
The usage of the correct methodology helps in achieving an error-free result. This research
consisted of qualitative questionnaires; therefore, the process of deductive approach was taken
into account (Silverman, 2016). After the process of pre-testing, a clear and through results were
obtained. From a proper analysis of the coded texts after categorization, the result which was
obtained inclined towards the positive aspects of the company where the employees believed to
grow along with the company. The result mostly inclined towards the positive as 4 out of 5
participants preferred working under this company.
This research was conducted to understand the opinion and viewpoint of a few different people
on their views of corporate culture. This research helped in gaining thorough knowledge about
this aspect. From this research, the aspirations of various participants about the company and
their expectations were understood. The common theme was about their academic background

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was also discovered. Most of the participants who agreed to participate in this research project
showed enthusiasm through which the researcher could conduct it with ease. Conduction of this
research not only helped in understanding the corporate culture, but also the aspect of the
transition from academics to work by interviewing the three new hires.
There were a variety of questions asked during the interview process for data collection. Many of
them exhibited the same nature asked in all the interviews. Therefore, the presentation through
which it was depicted was graph charts. This accurately portrayed the number of categories of
questions and the answers depicted by the participants. This also showed the organized and
presentation skill of the researcher. Most of all, this allowed the result to be presented in a clear
and concise manner so that the audience was able to understand clearly.
Overall, the process of analysis of qualitative data was pretty huge. It involved a lot of steps and
was time-consuming. However, the usage of a voice recorder and accurate questions made this
conduction of research a lot smoother. For proper completion of this research project, the use of
the software was also implemented in the last step. The coding software known as Atlas was
used for the analysis of the prepared codes for obtaining accurate results. As opined by
Buchanan, Chai & Deakin (2014), this software is specially used for qualitative research;
therefore, through the help of this accurate end result was obtained. The similarity index of the
participants along with the difference was properly observed with the aid of this software. Thus,
following of all the above aspects described in the methodology helped in breaking down of the
qualitative research and perform a proper analysis which was required for the research project.

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References
asic.gov.au, 2018, Corporate governance- Directors and corporate culture, Retrieved on 5 July
2018 from: https://asic.gov.au/regulatory-resources/corporate-governance/directors-and-
corporate-culture/
Buchanan, J., Chai, D. H., & Deakin, S. (2014). Empirical analysis of legal institutions and
institutional change: multiple-methods approaches and their application to corporate
governance research. Journal of Institutional Economics, 10(1), 1-20. Retrieved on 16
July 2018 from: https://www.cambridge.org/core/services/aop-cambridge-core/content/
view/31041963EA4E0A6480D19CED084DACE4/S1744137413000349a.pdf/
empirical_analysis_of_legal_institutions_and_institutional_change_multiplemethods_app
roaches_and_their_application_to_corporate_governance_research.pdf
Carlos Pinho, J., Paula Rodrigues, A., & Dibb, S. (2014). The role of corporate culture, market
orientation and organisational commitment in organisational performance: the case of
non-profit organisations. Journal of Management Development, 33(4), 374-398.
Retrieved on 10 July 2018 from:
http://oro.open.ac.uk/40337/2/JMD_NPO_FINAL_APRILcSD.pdf
cyc-net.org, 2018, Helping at-risk youth make the school-to-work transition, Retrieved on 2 July
2018 from: http://www.cyc-net.org/cyc-online/cycol-0705-lowry.html
Davidson, R., Dey, A., & Smith, A. (2015). Executives'“off-the-job” behavior, corporate culture,
and financial reporting risk. Journal of Financial Economics, 117(1), 5-28. Retrieved on
19 July 2018 from:
http://www.hbs.edu/faculty/Lists/Events/Attachments/22/Davidson_Dey_Smith
%20march%202012.pdf
Guiso, L., Sapienza, P., & Zingales, L. (2015). Corporate culture, societal culture, and
institutions. American Economic Review, 105(5), 336-39. Retrieved on 15 July 2018
from: http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.714.9178&rep=rep1&type=pdf

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Guiso, L., Sapienza, P., & Zingales, L. (2015). The value of corporate culture. Journal of
Financial Economics, 117(1), 60-76. Retrieved on 12 July 2018 from:
https://www.law.northwestern.edu/research-faculty/searlecenter/events/roundtable/
documents/Sapienza_Corporate_Culture.pdf
Kuron, L. K., Lyons, S. T., Schweitzer, L., & Ng, E. S. (2015). Millennials’ work values:
differences across the school to work transition. Personnel Review, 44(6), 991-1009.
Retrieved on 18 July 2018 from:
https://www.researchgate.net/profile/Eddy_Ng/publication/281783636_Millennials
%27_work_values_differences_across_the_school_to_work_transition/links/
55f8556b08aec948c47b2aee/Millennials-work-values-differences-across-the-school-to-
work-transition.pdf
Ramdhani, A., Ramdhani, M. A., & Ainissyifa, H. (2017). Conceptual Framework of Corporate
Culture Influenced on Employees Commitment to Organization. International Business
Management, 11(3), 826-830. Retrieved on 11 July 2018 from:
http://digilib.uinsgd.ac.id/5115/1/826-830%20Corporate%20Culture%20Influenced
%20on%20Employees%20Commitment%20to%20Organization.pdf
Silverman, D. (Ed.). (2016). Qualitative research. 1st ed. California: Sage. Retrieved on 17 July
2018 from: https://epdf.tips/qualitative-research-theory-method-and-practice.html