Corporate Responsibilities and Stakeholder Engagement Report Analysis

This report examines the concepts of stakeholder engagement and corporate responsibilities, highlighting their importance in business operations. It explores stakeholder theory and the process of identifying and engaging with stakeholders. The report includes an analysis of how Debenhams and WH Smith, two prominent companies, approach stakeholder engagement, examining their strategies and methods. The report also evaluates the effectiveness of these strategies. The conclusion emphasizes the importance of tailoring engagement strategies to specific organizational needs. References are provided to support the findings and analysis presented in the report. This report provides a comprehensive overview of the role of stakeholder engagement in corporate success.

Corporate
Responsibilities And
Ethics

Cover content
• Introduction
• Stakeholder theory
• Stakeholder identification and engagement
• Description of DEBENHAM'S and WH SMITH's Plc stakeholder
engagement
• Evaluation of company's stakeholder engagement
• Conclusion
• References

Introduction
Stakeholders are those people or entity who are either
directly or indirectly connected to an organization. It is
important for an organization to ensure that company's
policies and strategies support needs and demands of
their stakeholders.

Stakeholder theory
Stakeholders of the
Organizational mind is a
theory which argues that
identification of key
people i.e. stakeholder is
important for every
organization.

Stakeholder Identification and
Engagement
 Stakeholders are identified by analysing those
entities which are either positively or negatively
impacting company's projects.
 By regularly communicating with them, enterprise
can assure stakeholders engagement.

Description Of DEBENHAM'S And WH
Smith's Plc Stakeholder Engagement
Customers,
Suppliers,
Employees,
shareholders,
community are
key stakeholders
of company.

Evaluation Of Company's Stakeholder
Engagement
WH SMITH and Debenhams,
both companies has
adopt different strategies
for their stakeholders.
For example, Debenhams
resolve queries of
customer through their
website and WH SMITH
take their feedback in
company's store.

Conclusion
From the above presenation, it can be concluded
that the strategy of engaging with organisation
differ from person to person. Company try to
adopt a particular strategy according to their
own need.

References
Missonier, S. and Loufrani-Fedida, S., 2014. Stakeholder
analysis and engagement in projects: From
stakeholder relational perspective to stakeholder
relational ontology. International Journal of Project
Management. 32(7). pp.1108-1122.
Pearson, R., Seyfang, G. and Jenkins, R., 2013.
Corporate responsibility and labour rights: Codes of
conduct in the global economy. Routledge.

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