Business Ethics, Responsibility, and Sustainability Analysis Report

This report provides a comprehensive analysis of business ethics, responsibility, and sustainability, focusing on the case of Eastern Airways, a British regional airline. It begins with an introduction to business ethics and global sustainability, emphasizing the importance of corporate social responsibility (CSR). The report then delves into the key challenges faced by airlines in managing CSR, such as pollution control, technological adaptation, transparency, integrating CSR into the value chain, and resource limitations. The analysis continues with a critical examination of Eastern Airways' best practices in sustainability and responsibility, including the application of the Ackerman Model, fuel-efficient aircraft initiatives, global carbon reduction projects, and flagship charity programs. Finally, the report offers recommendations for more effective business practices and approaches, highlighting the importance of CSR principles, sustainability models, and innovative strategies. The report aims to provide insights into the complex interplay of business ethics and sustainability within the aviation industry.

BUSINESS ETHICS
RESPONSABILITY AND
SUSTAINABILITY

Table of Contents
INTRODUCTION...........................................................................................................................1
Analysis of the key challenges relating to the corporate responsibility and sustainability in
context to selected organization.............................................................................................1
Critical analysis of the best practices of organization in context to the management of
sustainability and responsibility.............................................................................................3
Recommendation for more effective business practices and approaches in context to the
global consideration................................................................................................................5
CONCLUSION................................................................................................................................9
References......................................................................................................................................10

INTRODUCTION
Business ethic's is the most important concept for the business organization, this involves
the different actions and sets of the rules and regulation. Which pay important role in the
management of global sustainability and organization value with positive behaviour image.
Majorly organization have to follow government legislation for organization management and
global sustainability (Purwanto and et. al., 2019). So in order to accomplish that all those
responsibility organization have to set effective regulation for best sustainability practices.
Global sustainability is another mist important concept which also comes under the business
ethics according to which organization have to manage the effective co-existence of humans,
nature, society and biosphere (Colpan and Jones, 2019). The main objective of this concept is
management of the productive harmony and stability to support present and future generation.
Airline is the biggest sector of the business industry provide air transport services to their
passengers. Eastern Airways is the British regional airline head office in England, it operates
scheduled domestic and international services and private charter services. In this file different
theory's and practices of the organization responsibility and sustainability is going to be assess,
along with the analysis of key challenges of corporate responsibility and sustainability. Best
sustainability approaches of selected organization is going to be evaluate. More effective global
sustainability management approaches are going to be analyse in order to make best
recommendation for selected organization.
Analysis of the key challenges relating to the corporate responsibility and sustainability in
context to selected organization.
Corporate sustainability and responsibility
CSR is the related to the sets of rules and regulation according to which organization
behaviour have to manage in order to effectively sustain in the environment. These CSR
responsibility's are involving the use CSR guidelines to make responsible use of the natural
resources, along with management of sensitivity to social capital, culture and sustainable
distribution of the economic wealth (Mees, 2017).
Basic constitutes of CSR
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Business organization have to contribute towards the sustainable economical
development, along with management of essential social changes, improvement of the social
environment. Through which they can protect the environment from the negative impact of
business activities and develop their value in the market due to the effective co-existing
sustainability approaches and efforts. Some leading CSR challenges face by the airline
organization are given blow.
Implementation of the CSR need lots of the efforts, such as the CSR policies
management, then stockholders management practices, Eastern Airways interact to their
stakeholders within the CSR initiative, with the help of corporate website, voluntary
communication, media releases and so on.
Pollution control- One of the most important and essential airline organization social
responsibility is pollution control, which is the most challenging CSR factor for the organization,
in order manage and prevent air pollution, from the airline gas emission organization have to
make various practices and approaches, such as the innovation in fuel use and carbon emission.
Company have to make higher investment on technology, innovation and on pollution control
assets. For management this pollution control responsibility organization are facing huge
problem in all other business activities. Such as it impact the business planing and strategies
development. Organization have to effectively manage this responsibility in order to positively
sustain in the aviation industry.
Management appropriate technology- Each and every organization want build strong-
relationship with their customers, in order to retain then and make continuous growth. But due to
the CSR challenging requirements organization face huge problem in the customers satisfaction.
Since the Aviation industry have left significant environmental footprint in the past years,
industry is under the pressure to cut the harm of environment by the implementation of
environment friendly technology. Global association such as the (TOI ) tour operators initiative
and (UNWTO) United nation world tourism organization have replaced the airline ethical
standards. Customers trend's is changing towards the eco-friendly services and facilities due to
which there is the huge pressure on the organization to implement environment friendly
technology. Eastern Airways has faced challenges due to the higher demand of carbon control
technology (Maniora, 2017).
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Maintenance of transparency- In context to the effective CSR management
organization have to be transparent about their tax payment, customers facility, management
criteria and implementations. Which can be challenging for the organization due to the chances
of conflict with competitors and strategic duplication. This is challenging because this need safe
and strategic representation with the government authority. Organization need specific group of
the employees and staff for organization data and relevant transparency management.
Organization need to get success in the CSR Scoring in context to which organization have to be
transparent with CSR assessment agencies. But in other hand organization is not getting the
proper information form the side of agencies related to the their scoring criteria (Cohen and
Peterson, 2019).
Connection of CSR into the value chain – For effective business practices and
approaches through which organization can achieve huge value in the market and get higher
scoring in the CSR. Organization need to make improvement and effectiveness in their value
chain structure because this is the main area of CSR analysis and scoring. This is challenging for
the organization to follow all the aspects of CSR in each and every value chain activities of the
company. That is difficult to be effective and positive with the management of all CSR aspects in
primary and supportive activities of organization value chain.
Lack of management resources- Airline industry is facing challenges in the CSR
management due to the lack of various management resources. Such as for the CSR management
organization need to plane and work effective with the highly skilled employees for each and
every specific department. But this is challenging due to the lack of skilled employees within the
industry. Some important resources absence if which develop issues in the achievements if CSR
management. Such as the financial resources, human resources, expertise.
Low willingness to pay for CSR- Airline organization some time possess the lass
willingness to pay for CSR management, which consider as the most effecting barrier. Eastern
Airways is good at this point because this possess the higher willingness to pay for CSR
management (Paul, 2019).
Critical analysis of the best practices of organization in context to the management of
sustainability and responsibility.
Corporate social responsibility is involving various ethical and moral rules and regulation
for the business organization which can be work as the ethical issue of the organization if they
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not managing that effectively. Such as the lack if the resources, government support, employees
and shareholders pressure. Eastern Airways is managing this effectively by the application of all
essential CSR guidelines. Such as the identification of purpose, building of the talented team,
effective leadership, development of the sustainability goals, implementation of internal and
external benchmarking. Eastern Airways s is using Ackerman Model in context to the effective
management of CSR (Remišová and Lašáková, 2019).
Ackerman Model (1976)- This model is focusing on the internal polices goals and their
relationships to the CSR. This model is basically involves four stages of the CSR.
Analysis of the social problem- This is the first step of the model which involves the
manager actions to identify the specific needs and social problem. This involves the proper
analysis if the problem for which organization can make willingness to solve that social problem.
Such as Eastern Airways is having specific group of employees which accomplish this task with
their effective analytical skills.
Study and understanding if the problem- Then next step of this model is involving
proper study of the social problem with support of experts, within this step organization have to
get effective suggestion for the best solution for that problems so that organization can solve it
with selective operations. This is important to accomplish proper study of the social problem as
it help to understand the deep cause of this problems, due to which organization can make right
decision.
Actions for the management- once the suggestions is gathered from the experts then
then next step is the implementation of solution with right techniques and guidelines in order to
make successful effort for the social problem management. Eastern Airways has implemented
their higher investment on reforestation.
Evaluation- Once the problem management task is completed then organization have to
make continuous evaluation of the action plan result by addressing the issues. Below is
explanation of the effective CSR practices accomplished by the organization.
Reduce aviation’s environmental impact
Within the objective of effective CSR or environmental management Eastern Airways
organization is making their best effort with effective planning and innovation approaches in
context to the reduction of aviation environmental impact (North-Samardzic, 2019).
Organization is focusing on sustainability goals under which they involve the specific objective
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of controlling carbon foot-printing. Company has made different activities and action plans to
control amount of the carbon emission.
Fuel-efficient aircraft- Eastern Airways is passionate about effectively managing their
business responsibility. Which also involves the objective of supporting peoples and local
communities by supporting equality, diversity and inclusion. Organization is ready to do every
thing in-order to reduce the aviation environmental impact, majorly the CO2 emission control.
In context to this organization is investing on sustainable fuels to flying greener by developing
the more fuel efficient aircraft (Miller and et. al., 2020).
Global carbon reduction projects- Eastern Airways and some other airline organization
from January 2020 committed to offset carbon emissions on all flights within the UK. In context
to the get success in this objectives of emission offset, organization started investing within the
range of global carbon reduction project . Such as organization have recently invested on
reforestation programmes and forest protection programmes.
Carbon offset calculator- Organization is focusing on the understanding of that how
much or total volume of the carbon need to offset. This is getting in progress due to the higher
time facilitated for the innovation and study because of COVID-19. Carbon foot-printing is can
be reduce by the help of Organization carbon offset calculator. Once the generated greenhouse
gases is calculated then gases impact is can be reduce by purchasing the terrapass carbon offsets.
Flagship charity programme- Eastern Airways organization has taken one other
important step towards the social support, they are supporting people and community, through
flagship charity programme, flying start. This programme is developed with in the partnership of
Comic Relief, they help young people in the UK and around the world to manage their
disadvantage. They help them to make best start of their life. Organization did this with the
effective support of their customers and employees funding support, due to which they helped
800,000 people to brighten their future. By the aid of collected fund £24 million (Jiménez and et.
al., 2021).
Recommendation for more effective business practices and approaches in relation to ethical
reasonability and sustainability
In relation to the business sustainability responsibility the most important factor and model
which should we consider by the organization is sustainability models and regulations effectively
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along with the application of innovative sustainability approaches. Below are some important
factors and recommendation which should be consider by the business organization.
There are the various principles of CSR and models which can be used for the
improvement of CSR management system and strategies of the organization. CSR principles
and strategies are respect for the human rights and different views of the peoples. There should
be equality within the organization. Organization has to make some social contribution, creative
for the economic growth and environment protection (Nazir and et. al., 2021). All activities and
action of the organization have to be fair with every one and there should be equal collaboration.
Each and every organization have to focus on the long term social and economic development.
There are various approaches and models of CSR management such as the Carroll model which
is explain below.
Carroll model for CSR management- This is the most important and effective CSR
model which help to understand that how, why and what things have to manage by the
organization as their social responsibility. This model is comprising of some important element
of CSR such as the economic, legal, ethical and philanthropic expectation of society from
business organizations. The Carroll's four part model was originally developed as the
Corporate social responsibility. This involves the four major responsibilities which created
according to the organization infrastructure (Roy, 2021). This helps the organization to
understand their social responsibilities in context to their each and every business functions and
activities. The four major factors or criteria of CSR management which should be followed by
the airline industry is illustrated below.
Economical responsibility- This is the first factor of the model involving social needs
for the economic growth and profit. Each and every organization have to be economically strong
because this is the factor which help or support them for further more satisfaction of the social
needs by self-sustainability and strength. Society wants this to be done effectively because in this
way organization become strong to fulfil customers’ needs and requirements. Such as in this
place Eastern Airways can first focus on their economic stability and growth contribution.
Legal responsibility- This is another set of this model which involves the regulations
and social expectation for the implementation of legal regulation and standards within the
organization. Society has to follow some rules with in their operation and function. Which
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reflect social and ethical requirements of the community. According to this set of the
responsibility organization have manage their functions and operations by following the the
ethical and moral requirements of the society and government. Such as organization should
provide effective facility's and services to their customers which should meet the legal
regulation. Eastern Airways become more valuable in the aviation industry by accomplishing
all of the function according to the legal requirements (Seele, 2018).
Ethical responsibility- This is the third most important sets of the responsibility which
have to be followed by every businesses organizations. This involves the consideration of people
ethical and moral requirements and
belief. Society expectation is always related to the effective business operations in an ethical
fashion. According to this part of the model organization have to follow all other social ethics
which is not implemented in the legislation. Eastern Airways can improve their CSR
management by preventing the compromising if ethical norms, and they can be more consistent
with expectations of society morals and ethics.
Philanthropic responsibility- This is the final stage of the social responsibility which
lead the organization towards the higher value. According to this set of the responsibility
organization can become more successful in the CSR management by doing and facilitating
some extra facility which is not compulsory but effective for the organization value development
and social satisfaction. This involves social work like charity, environment protection
environment and public help. Eastern Airways is best in this stage because they are contributing
into the youngster’s future success and in reforestation (Galbreath, 2018).
Below are some more strategic and functional recommendation for the improvement of
organization CSR management and value.
Create effective CSR management strategies- In order to become more effective in
CSR management organization have to make best CSR management strategies by the aid of
experts. There is the need for improvement in the CSR strategic management. Eastern Airways
is good at this function but they can be more effective by implementing the new update
techniques of CSR models.
Effective CSR report management- Organization have to focus on the future
improvement by considering the past strategies and actions along with the results. CSR report
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should be more effective and better in comparison to the past practices and plan. They is need for
the further more planing and improvement of CST report.
Maximization of stakeholder value- CSR main objective is social satisfaction in
context to which organization have to focus on their stakeholder satisfaction and value. Company
can be more effective in terms of CSR. Eastern Airways become more influencing and
customers satisfactory by analysis the customers ethics and moral requirements and giving value
to their ethics.
Healthy and inclusive workplace- One of the most important responsibility for each and
every business organization is that organization have to focus on their employees and customers
safety and health, in context to which they have to conduct the proper risk assessment and
implement the most effective health and safety management measures and facility's. Eastern
Airways is good at their own level but they can improve their health and safety management
facility's by implementing the newly updated instructions and techniques.
Investment in CSR initiative- Company can become best in relation to their CSR
management value by making the best efforts, CSR investment. Such as making investment on
environment and social wellness (Warter and Warter, 2020).
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CONCLUSION
From the above report it has been concluded that Business ethic's is important to manage
by each and every business organization. Because this involves different standards and rules in
context to the global sustainability. Such as rules for employee’s safety, stakeholder and
shareholders satisfaction, responsible use of resources, environmental protection for pollution,
social contribution. This helps the organization to be valuable in the market with their positive
image of global sustainability approaches. Businesses organization such as the airline industry
have to face all challenging responsibility of CSR with in the effective strategic action plans.
Some of the major CSR challenges are pollution control, management appropriate technology,
maintenance of transparency, Connection of CSR into the value chain. Some leading actions
and practices which implemented by the organization to manage all these challenging
responsibilities are Fuel-efficient aircraft, Global carbon reduction projects, Carbon offset
calculator, Flagship charity programme. Organization can improve their CSR management
process by implementing some more effective techniques with these CSR management
approaches Create effective CSR management strategies, Effective CSR report management,
Maximization of stakeholder value, Healthy and inclusive workplace Investment in CSR
initiative.
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References
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Nazir, O. and et. al., 2021. Effect of CSR participation on employee sense of purpose and
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Miller, S.R and et. al., 2020. CSR reputation and firm performance: A dynamic
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