Corporate Social Responsibility: Issues, Analysis, and Recommendations

This report delves into the multifaceted concept of Corporate Social Responsibility (CSR), exploring its definition as presented in existing literature and its significance in contemporary business practices. The report begins with a literature review, examining various perspectives on CSR and its role in enhancing a company's brand image, productivity, and long-term sustainability. It then analyzes key issues related to CSR, such as the shrinking role of government, growing investor pressure, and the competitive marketplace. The analysis includes the views of several authors and explores the impact of CSR on business operations, ethical considerations, and stakeholder relationships. The report concludes with a set of recommendations for organizations to effectively implement CSR strategies, emphasizing the importance of government regulations, socially beneficial activities, and the development of a strong brand image. The report underscores the crucial role of CSR in achieving business goals and maintaining a competitive edge in today's dynamic market.

Corporate
Social Responsibilities

Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Literature review..............................................................................................................1
1.2 Purpose of Literature Review...........................................................................................2
2.Literature Review................................................................................................................2
2.1 Definition of Corporate social responsibility as per literature review.............................2
2.2 Know about topic.............................................................................................................3
2.3 Issues related to Corporate Social responsibility..............................................................3
3. Analysis of corporate social responsibility.........................................................................4
Recommendation....................................................................................................................5
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7

INTRODUCTION
In toady's era corporate social responsivity play's an effective role in conducting business
activities and function within society. It is business related approach which contribute a
sustainable improvement by offering its belief towards society & an economy as a whole.
Corporate social responsibility is vast area that consist of human rights, corporate governance,
health and safety, society business environment etc.(Machi and McEvoy , 2016). This is
important for an organisation as it describe contribution of an organisation towards the
development of society which helps in achieving their goals and also supports enhance
sustainability for long term. Effective CSR activities supports an organisation in building their
strong relationship at market place which ultimately contributes in attaining competitive
advantage. This is also defined as emerging factor as they are contributing in empowering
women, helping environment, decreasing poverty as well as working towards the welfare of the
society. This report is going to define corporate social responsibility, literature review its purpose
and importance. Along with this analysing issues and problem related to Corporate social
responsibility along with its benefits and weakness according to different authors perceptions.
Moreover, it will further cover appropriate advices and suggestions that are beneficial towards
societies well being in context of business environment.
1.1 Literature review
The concept of literature review refers to the evaluation of various researches which are
conducted by some other investigators on similar kind of topic. It includes different perceptions
and viewpoints of authors. In other word, literature review acknowledges work of previous
researchers that assure reader that work has been conceived. It create landscape for a reader so
that it provide full understanding of developed fields. This landscape inform the reader that a
author has indeed, assimilated all previous, significant works in the field of a particular research.
It help an individual to have an idea on a particular topic by view points of different authors.
Eventually, it help an individual to enhancing their knowledge on one topic which is helpful in
finding out appropriate outcome for the specific research (Booth, Sutton and Papaioannou,
2016). More or less it is critically analyses the information that are acquire in order to identify
gaps of a particular topic. It also help an individual to know that are advantages and limitation,
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theories and different view points of author by formulating areas for conducting further research
as well as also reviewing area of controversy.
1.2 Purpose of Literature Review
In toady's context literature review is a framework that explains and focus on a particular
subject. Generally, it provides background or history in form of thesis, summary or synopsis of a
particular topic in wider concept. It provide a reader to conduct a investigation on a single topic
by choosing different appropriate studies or articles which are relevant for research by creating
its importance in completion of project. Apart from this, it provides an excellent starting point
for a researcher in order to focus on new area by collecting information and data by evaluating
and comparing with original research on a particular topic. It purpose is that it provides
authenticate data that accurate for a researcher to conduct their research in an effective manner.
From such instance an individual gain knowledge, idea and clues which are given by different
authors on particular topic with appropriate highlights and findings. It also focuses on gab
difference on a particular topic with effective use of methodology and different approaches of
research. Thus, it give out appropriate conclusion along with evidence to a researcher that are
presented in an systematic manner as well as its significance in completion of a research on a
specific area.
2.Literature Review
2.1 Definition of Corporate social responsibility as per literature review
According to the thoughts represented by authors named as CaunhyeNie and Pokharel,
2012Corporate social responsibility( CSR) is a framework of business activities which are
carried out by organisation in order to achieve their gaols and objectives. It help an organisation
to boost up their brand image, its productivity and profitability in an attractive so that a
respective organisation can acquire sustainability for longer duration of time. Its main objective
is to work towards the welfare of the society so that they have reputed image within society as
well as in competitive business environment. It also help an organisation to maintain public
relation so that an organisation can bale to attain competitive advancement in an appropriate
manner.
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2.2 Know about topic
Corporate social responsibility is seen as the essential tool for business organisation
which help them to work for the welfare of the economy and society as a whole. This create
benefits for a company to enhance their profitability, productivity in competitive marketplace
and acquire sustainability for longer period of time. It also consist of various factors that create
influence in business environment if an organisation fails to meet up with their roles and
responsibilities. Moreover, it all depend on owner of an organisation how it shows its business
operation and activities within society or to general public. Hence, by practising this activity an
organisation can easily improve its image among public that enhances their profit in effective
manner.
2.3 Issues related to Corporate Social responsibility
In context to business, Corporate social responsibility promotes mission and vision as
well as accountability of business to conduct their activities and function in ethical manner and
contributes towards economic development. Through this an organisation can improve their
image of their business by having skilled and efficient workforce within society and
communities(Krumpal, 2013). Moreover, by performing social responsibilities an organisation
are able to gain competitive advantage with higher market share. If customer’s are mostly
attracted towards an organisation than it create positive image within people as beneficial for an
organisation to remain competitive in same industry line. Moreover, corporate social
responsibility to grab various opportunities while operating business so that it can bring out more
interaction within society and economy as a whole. Moreover, there are key drivers that are
affecting corporate social responsibilities are determined below:
Shrinking role of government: This issues indicates that in earlier time government have
laid down certain rules and regulation for business operators to deliver its responsibilities
towards society. For such instance many organisation have coupled with such rules and
regulation in performing positive response towards society as well as economy.
Growing investor pressure: In toady's business era investors are emerging that are
impacting on decision making process. With high growth rate of investors Corporate social
responsibility are impacting on it in different manner. As they are changing way of access that
companies are performing and making decision that are based on criteria that includes ethical
concerns.
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Competitive marketplace: In today's context employees are increasing beyond paybacks
who are seeking out employees whose perceptions are operating practices in match out their
principles. For such purpose in order to hire and retained skill they need to have proper image
by operating CSR activities.
Thus, the above mention are main drivers which are faced by corporate social
responsibilities. Apart from this in toady's context it is essential for a business to perform social
responsibilities in an effective manner.
3. Analysis of corporate social responsibility
According to thoughts presented by Mallen Baker, Corporate social responsibilities is
defined as a framework that are acquire by mangers of company in order to create positive
impact within society and environment(Crane, Matten and Spence, 2019). This process is
adopted by many organisation so that they can work towards welfare of the society. For such
instance an organisation need to maintain a good brand image in competitive marketplace.
According to view point of respective organisation, it has been creating positive image
such a by having good brand image within society and business environment. In this manner a
respective organisation are able to attract large number of customer’s. It has been adopted by
both small and large organisation so that have good brand image within society and in
competitive marketplace. As in today's context companies are more concerned about their brand
image so that people have positive perception of their business operation and business function.
Moreover, it is necessary for business to carry out their work in ethical, social and environmental
at winder context area.
As per the view points of Out law on corporate social responsibility is responsibilities of
various organisation to adopt as it help them to enhance their productivity, profitability as well as
gain success in competitive marketplace. For such purpose government of United kingdom are
supporting many organisation in performing positive image so that equilibrium prevail within
society and economy as a whole. Apart from this, government of many countries are acquiring
certain norms and regulation for both large and small scale organisation so that they cab
performance certain corporate social responsibilities which also maintain their sustainability for
at market place.
Eventually, most of business are engaged with such responsibility so that an organisation
can grab various opportunities from the society and business environment in an effective
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manner. While performing such responsibilities an organisation can gave goodwill in
competitive edge as well as can attain their business gaols and objectives in an effective manner.
With such purpose an organisation is creating transparency between employees, staff members
and customer so that it create positive image in mind of its potential customer’s in an effective
manner.
According to the article of Corporate social responsibility many industries are growing
and developing in recent years. Eventually, it consist of self regulation that are being practice by
business organisation that create positive impact by encouraging employees, communities as
well as stake holders. For example: In toady's context Gas and oil industry are growing in an
competitive marketplace. Corporate social responsivity are increasing revenue of such
companies. It is also help in generating review, improving standard of living of people as well as
help in boosting up poverty line in an affective manner. Thus, corporate social are
responsibilities are providing various help to Gas and oil industry with certain sum of
investment. Apart from this, corporate social responsibilities are creating its contribution towards
welfare of women empowerment and girls education etc.
Hence, from the above discussion has been examined that different authors have different
views which have different perception regarding this topic. Moreover, if an organisation fails to
perform their role and responsibility then an organisation will have negative negative impact
among people( Tai and Chuang, 2014.) Thus, it is necessary for an organisation to have certain
Corporate social responsibilities is necessary for an organisation to perform such responsibilities
in order to remain competitive in marketplace.
Recommendation
According to the above presented discussion it has been evaluated that corporate social
responsibility play's an important role in competitive marketplace as it improves sustainability of
company at market place. For such purpose some of recommendation that are necessary to be
followed by an organisation are determined below:
 It is essential for an organisation to follow some rules that are mandatory to be
implemented by government.
 Corporate social responsibility need to develop those activities that are helpful for both
organisation society and economy as whole.
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 Additionally, different business organisation need to create opportunities while
performing different corporate social responsibility so that an organisation is able to
develop strong brand image at marketplace.
On the basis of above stated recommendation, it can be said that they are required to be
adopted by organisation in order to remain competitive in marketplace. From such purpose an
organisation will able to attain their gaols effectively.
CONCLUSION
From the above discussion it has been concluded that corporate social responsibilities
play's an effective role as it creates value towards economic, social and environment benefits to
all stake holders. Apart from this, literature review plays an effective role for a researcher and
individual in collecting and gathering information that help an individual to carry out its research
in an effective manner. Hence, literature review play an important role in gaining information so
that appropriate knowledge can be attained on a particular subject.
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REFRENCES
Books and journals
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