CSR in Global Business: HI5013 Managing Across Borders Discussion

This essay examines the significance of Corporate Social Responsibility (CSR) in contemporary business, defining CSR as the responsibility of corporations towards stakeholders including society, employees, and the environment. It highlights the increasing importance of CSR due to consumer preferences for socially responsible businesses and societal expectations for corporations to address social and environmental issues. The essay provides examples of companies like Google, Coca-Cola, Disney, Microsoft and Netflix and their CSR initiatives, such as environmental protection, women empowerment, and employee benefits. It concludes that CSR is crucial for building brand reputation, driving profits, and contributing to sustainable development, making it an integral part of modern business strategy. Desklib provides a platform for students to access this essay and other solved assignments.

RUNNING HEAD: CSR IN BUSINESSES 0
Managing Across Borders
August 22
2019

CSR IN BUSINESSES 1
Table of Contents
Introduction................................................................................................................................2
Meaning of Corporate Social Responsibility.............................................................................2
Role of Corporate Social Responsibility in today’s world.........................................................2
Example of the Companies with the CSR structure...................................................................3
Google....................................................................................................................................3
Coca-Cola...............................................................................................................................3
The Walt Disney Company....................................................................................................3
Microsoft................................................................................................................................3
Netflix.....................................................................................................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................5

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Introduction
The report is prepared to examine the importance of Corporate Social Responsibility
(CSR) in the present business situations. This report explains the meaning of Corporate
Social Responsibility and defines its significance in today's world. The study explains the
role of CSR in the operations of the business. To understand the clear picture of the CSR and
its role in the organization analysis is performed in the report. The analysis includes the
evaluation of the CSR structure of different organizations and the study of the CSR fulfilled
by them. It also explains the benefits derived by the organization by fulfilling their corporate
social responsibility.
Meaning of Corporate Social Responsibility
Corporate Social Responsibility generally known as CSR defines the responsibility of
the corporates towards their stakeholders which include; the society in which the business
operates, the employees of the company, the environment and the other stakeholders
(Schrempf-Stirling, Palazzo, & Phillips, 2016). The execution of CSR practices in the
enterprises supports the social, economic and environmental growth and sustainability. The
major aim of the CSR policy is to maintain sustainability in the company. It is a structure
which is followed by the entity to satisfy the stakeholders of the company and also to
maintain its market reputation (Ağan, Kuzey, Acar, & Açıkgöz, 2016).
Role of Corporate Social Responsibility in today’s world
In today's world, companies need to fulfill their responsibility towards society as it
impacts the profitability of the company. The consumers incline their trades towards the
businesses who fulfill their corporate social responsibility (Story, & Neves, 2015). The CSR
fulfillment of the companies means the gratefulness expressed by the entities by the means of

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some welfare. This includes; protection of the environment, initiative or schemes for the
society, or support to the causes in the society and also try to mitigate the social or
environmental issues. These acts of the corporate which are known as the social
responsibility of the corporate build a reputation of the entity in the market which influences
the decisions of the consumers in the market. The company has its CSR policies build a good
reputation in the market and which boosts the revenues and profits of the company. Hence,
CSR is part of the company's profit.
Also, there are various issues in modern time in the society, economy, and
environment which needs rectification. The huge corporate who earns from its businesses
environment needs to take stand for the rectification of these causes (Kim, Song, & Lee,
2016). This is not only the responsibility of the corporate but also the expectation of the
society from the corporate. Thus, by fulfilling CSR the companies also fulfill society's
expectation and gain the profit and brand value for their business. The government of the
world has made it compulsory for the huge entities to contribute their powers and earning in
the welfare of the environment and society. Hence, the role of CSR in today's business world
is very crucial.
Example of the Companies with the CSR structure
Google
Google is well-known for the initiatives taken by it in the protection of the
environment. Also, the CEO of the company Sundar Pichai takes stands on the different
matter raised in society. He also stood up for the comments made by the President of US,
Donald trump against the Muslim community. Google has the highest of the CSR rating
because of the efforts made by the corporate in the favor of the environment by establishing

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less energy-consuming data centers and has promised for the renewable projects of $ 1
billion.
Coca-Cola
Coca- Cola has taken the steps to save the environment by reducing their carbon
footprint utilizing alterations in their supply methods. The CSR plan of Coca-Cola also
includes the employment of women in their organizations (Russell, Russell, & Honea, 2016).
This initiative is aimed at uplift the women section in society and developing a better system
of education and health to its employees.
The Walt Disney Company
The Disney Company has also committed to reducing its carbon footprints by
following the practices for zero-waste, zero greenhouse gas emissions, and by conserving the
water. They also provide for supporting the labor favorable policies around the globe and
looks after the proper health care facilities of their employees. These practices improve the
living standard of the society and it is the responsibility of the corporate to develop the
society with its business.
Microsoft
The company has made a large donation of its software and services around the globe
for the cause of development of the nations. The programs run by the entity in the schools
have provided education to 494 high schools the education about computer science (Joseph,
Gunawan, Sawani, Rahmat, Noyem, & Darus, 2016). The company spent $ 3 billion to the
minority improvement, women business empowerment, and care of disabled humans. The
company has also achieved the carbon neutrality of 100% with its operation around the globe.

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Netflix
Netflix also fulfills its CSR by initiating its policies for the benefits of its employees
and their families. They have started a paid leave plan for their employees which includes for
providing them 52 weeks paid leaves for the parental issues that could be avail by them in the
first or another suitable year of the childcare according to the employees. It is much greater
than the parental leave plans of the other companies in tech. This builds the CSR structure of
the entity as the support provided to the employees who are the members of the society.
Thus, all the reputed companies of the globe perform their duties towards the society
by helping to the issues in the society such as poverty, health care, unemployment, inequality,
and many others. Also, they aim at improving the environment and aims for sustainable
development by protecting the environment employing plantation, reduction in environment
harming practices, developing the structure for renewing the resources, reducing the waste
and similar practices (Jamali, El Dirani, & Harwood, 2015). The charities made by the
institutions, volunteers provided for the community, policies for the development of
employees or workers, encouraging education and development of the nation and society all
forms the part of corporate social responsibility of the enterprises.
Conclusion
The report has explained the meaning of corporate social responsibility and the role of
CSR in the organization. It has also discussed the benefits the organizations enjoys by
fulfilling the expectations of society. The study has defined the importance and role of CSR
in the business. It has defined the practical business scenarios of the companies like
Microsoft, Google, Coca-Cola, and the highest-rated CSR companies and their methods of
implementing their CSR policies. The policies of the CSR and the practices or the procedure
of fulfilling the corporate's responsibility towards society has been explained in this report.

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Thus, the report provides an understanding of the CSR, its significance and role in the
organization, the benefits of CSR for the society and enterprises, and the practical analysis of
the corporates who are accomplishing their goals of CSR in the world.

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References
Ağan, Y., Kuzey, C., Acar, M. F., & Açıkgöz, A. (2016). The relationships between
corporate social responsibility, environmental supplier development, and firm
performance. Journal of Cleaner Production, 112, 1872-1881.
Jamali, D. R., El Dirani, A. M., & Harwood, I. A. (2015). Exploring human resource
management roles in corporate social responsibility: the CSR‐HRM co‐creation
model. Business Ethics: A European Review, 24(2), 125-143.
Joseph, C., Gunawan, J., Sawani, Y., Rahmat, M., Noyem, J. A., & Darus, F. (2016). A
comparative study of anti-corruption practice disclosure among Malaysian and
Indonesian Corporate Social Responsibility (CSR) best practice companies. Journal
of cleaner production, 112, 2896-2906.
Kim, J. S., Song, H. J., & Lee, C. K. (2016). Effects of corporate social responsibility and
internal marketing on organizational commitment and turnover
intentions. International Journal of Hospitality Management, 55, 25-32.
Russell, C. A., Russell, D. W., & Honea, H. (2016). Corporate social responsibility failures:
How do consumers respond to corporate violations of implied social
contracts?. Journal of Business Ethics, 136(4), 759-773.
Schrempf-Stirling, J., Palazzo, G., & Phillips, R. A. (2016). Historic corporate social
responsibility. Academy of Management Review, 41(4), 700-719.
Story, J., & Neves, P. (2015). When corporate social responsibility (CSR) increases
performance: exploring the role of intrinsic and extrinsic CSR attribution. Business
Ethics: A European Review, 24(2), 111-124.