Business Ethics and Corporate Social Responsibility Analysis Report

This report delves into the realm of business ethics and corporate social responsibility (CSR), particularly examining the ethical issues arising from 'pester power' in marketing strategies. It begins with an introduction to business ethics and the growing expectation for companies to behave ethically, f...Read More

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Business Ethics and Corporate Social
Responsibility
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Table of Contents
Introduction......................................................................................................................................2
Pester Power....................................................................................................................................2
Justification of Case Study..............................................................................................................3
Ethical Theory.................................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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Introduction
Over the last three decades a growing emphasis is done on the companies to conduct ethically
sound behavior as well as practice behavior that are governed by ethical code of conduct.
Business ethics is a well-institutionalized theoretical arena that pacts with the ethical element of
the professional movement (Crane and Matten, 2016). In the framework of the global corporate,
it means the considering of the ethical queries of the global philosophy as well as countries. Most
of the companies has adopted unethical manner in attracting their consumers towards their
products that created great issues for the consumers (Quarshie, Salmi and Leuschner, 2016).
In the following part there will be detailed analysis of one of the consumer Melanie who was
unsatisfied with the advertisement done by the company to attract the consumers.
Pester Power
Sustaining the notion of the pester power is the unparalleled influence of children as a consumer
(power) as well as their skill to organize a diversity of strategies to employ the effect the over
buying by other which is called pester. Therefore, pester power is pejorative term for the
children that make request of their parents. It can be termed as ‘purchase influence attempts or
‘purchase request behavior’ (Page et al., 2019). For it is disapproving not so much of the
children as well as paternities but if the promoters and dealers who target the children through
their advertising strategies, and promoting the request of purchases to the consumers that would
otherwise go unmade or would also lack the intensity with the reputation that pestering the
entails. Moreover, the pester power is the ability held by the children to get their parents to make
the purchase or do something by the consistent insistence (Anitha and Mohan, 2016). The

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company targets the children to influence their parents to buy the products. It is one of the
strategies of the company to increase their sales. They use children as a tool to target their
consumers. Marketing to the children usage all about creating the Pester Power sue to the reason
advertiser clearly understand that how the power of the children influence may be as well as joy
the profitability their interest in the advertise products that many turn out to be (Lati, 2017).
Children acquire about the ingesting by viewing the behavior of their parents as well as copying
it. Parents also deliver money to their children to devote as well as impart them how to devote it
while in the superstore. Therefore, the companies use such strategy and target the children as
they know children are the main influencer of their products that can force their parents to buy
the product in an effective and efficient manner (Malik and Shah, 2016).
Justification of Case Study
Yes, Melanie was defensible in emotion of angr about the manner in which the doll was
promoted as well as advertised due to the reason the advertisement was done in such a manner
that attract the children at greater level. They falsely represent their doll in advertisement, the
doll does not speak and in the advisement they shows that the doll speaks that majorly attract the
children towards that doll at greater level. The pester power was misused by the company at
greater level. It was placed in such a way that place burden of responsibility on the children as
well as cause them unnecessary concern. The advertisement of doll increases crazes among the
children that forces them to influence their parents to buy that doll. It increase burden for the
parents to buy as well as create tension for them. In the commercial, the doll was portrayed as a
energetic animation, she seemed as she can able to walk and talk by her own. The advertisement
seemed to appearance on doll that might achieve a number of purposes and Clarabelle was
actually separated into four dolls and each performing one function. Such advertisement was

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representing as false advisement as Clarabelle was only a toy that cannot speak. The company
plays with the sentiments of the children that hurt them at greater level. They even force their
parents to buy that product without noticing they actually need that product or not. It crease issue
for middle class and low class families that create dispute among their children and them.
Therefore it could be said that the anger of Melanie was justified towards the advertisement as
well as that company (Armstrong, 2015).
Ethical Theory
The marketing to children or to other vulnerable members of the society has not been ethical in
accordance with the deontological theory. Deontological theory states that the people should
been treated with dignity and respect. The deontological theory based on moral that the action
that has been made is itself correct or wrong based on the series of rules and it is not based on the
consequence of the action (Vitell and Hunt, 2015). In the case study the parents who do not
afford the toys for the children’s who cannot understand the financial situation and feel sad.
Therefore in accordance with the moral values marketing of products through this way is not at
all correct and it does not depend what will be the results (Burton et al., 2017). The toy
companies should first identify their duties and then they have to act accordingly as stated by
deontology theory. The deontology theory has the possibility that it can be the right decision but
there is the possibility of the bad consequence. From the case study it can be possible bad for the
parents who can afford the toys but morally is good for the parents and children who cannot
afford the toys (Yazdani and Murad, 2015). It is the strongest model for applying the public
relation ethics and therefore it is most likely to say that for the public relations advertising to
broods or to other susceptible memberships of the civilization is not ethical. The child was teased

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in the school because she was not having the toy Clarabelle and therefore is the hindrance in the
public relations (Paquette, Sommerfeldt and Kent, 2015)
Conclusion
From the above analysis it can be concluded that business ethics play a prominent role in the
growth and success of any business. It is the responsibility of the company to follow ethical
means to grow in the market. Pester power is one of the influencing tool that is majorly used buy
the company. Such tool is used to influence the children towards the product that de them force
to purchase that product. It creates issue for the parents as they have no option left than to
purchase that product. One of the ladies Melanie was single other and was weak in term of
finance. Her small baby forced her to by Clarabelle doll which is quiet expensive for her to
afford. The advertisement was made in a manner that forces the children to buy. It created issues
and burden for her more to buy. Therefore, the company violated deontology ethics in their
business in which they do not able to judge which is right or wrong to increase their sales.
Therefore, it is required for the companies to follow the ethical means in their business to grow
sustainably.

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References
Anitha, P. and Mohan, B.C. (2016) Influence of family structures on pester power and purchase
outcomes-a conceptual framework. Procedia Economics and Finance, 37, pp.269-275.
Armstrong, K. (2015) Pester Power. Wiley Encyclopedia of Management, pp.1-2.
Burton, E., Goldsmith, J., Koenig, S., Kuipers, B., Mattei, N. and Walsh, T. (2017) Ethical
considerations in artificial intelligence courses. AI magazine, 38(2), pp.22-34.
Crane, A. and Matten, D. (2016) Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. New York: Oxford University Press.
Edel, A., 2018. Ethical Theory and Social Change. London: Routledge.
Lati, I., Hamid, M., Abrar, M. and Ali, M. (2017) Influence of advertising, parent power,
environment and kids buying behavior on pester power. Global Journal of Research in Business
& Management Vol, 6(2).
Malik, G. and Shah, M. (2016) Impact of pester-power on parents purchasing pattern for child-
centric products. Prestige International Journal of Management & IT-Sanchayan, 5(2), p.31.
Page, B., Sharp, A., Lockshin, L. and Sorensen, H. (2019) Using the Eyberg Child Behaviour
Inventory to investigate Pester Power. Journal of Retailing and Consumer Services, 47, pp.265-
271.

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Paquette, M., Sommerfeldt, E.J. and Kent, M.L. (2015) Do the ends justify the means? Dialogue,
development communication, and deontological ethics. Public Relations Review, 41(1), pp.30-
39.
Quarshie, A.M., Salmi, A. and Leuschner, R. (2016) Sustainability and corporate social
responsibility in supply chains: The state of research in supply chain management and business
ethics journals. Journal of Purchasing and Supply Management, 22(2), pp.82-97.
Vitell, S.J. and Hunt, S.D. (2015) The general theory of marketing ethics: the consumer ethics
and intentions issues. Handbook on ethics and marketing, pp.15-37.
Yazdani, N. and Murad, H.S. (2015) Toward an ethical theory of organizing. Journal of Business
Ethics, 127(2), pp.399-417.

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