Analysis of CSR Impact on Consumer Behavior: A Marketing Report

This report provides an analysis of the impact of Corporate Social Responsibility (CSR) on consumer behavior. It explores how CSR initiatives influence consumer buying patterns and brand perception, emphasizing the importance of ethical conduct, environmental awareness, and community engagement. The report discusses how companies can leverage CSR to build goodwill, increase consumer loyalty, and improve their brand image. It also examines the potential negative impacts of CSR, such as increased costs, and the need for effective strategies to mitigate them. The report highlights the importance of ethical practices, consumer awareness, and the need for companies to align their CSR efforts with consumer expectations to drive positive outcomes. The analysis includes a reflection on the learning outcomes and the implications of CSR for both consumers and businesses. The report concludes that CSR has both positive and negative impacts on consumers, and that companies must carefully consider their strategies to maximize its benefits.

MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
Analysis.......................................................................................................................................4
Reflection....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In this report there is a analysis of the impacts of social corporate responsibility on the
consumer behaviors. The organization performs the corporate social responsibility to portray the
consumer the contribution of the organization to the society and also help the society and
environment to provide safety by awareness and social drives.
Analysis
Social Corporate Responsibility is the legal framework designed by the government to
compensate to the environment and population as the organization is using the resources from
the environment, so they are bound to repay them with their activities to increase the efficiency
of the resources.(Grayson and Hodges, 2017) The consumer behavior of the consumer is also
dependent on the scale of social responsibility of the organization. The consumer buying patterns
will be differentiated, and they will also attract towards the organization which contribute in the
social responsibility and improve the society.
The organization have contributed in increasing the awareness to protect the nature and
also help to develop the better environment so that it can increase the healthy atmosphere and
which also impact the nature and mental status of the consumers. The organization need to be in
the ethical code of conduct, so they have to opt for providing safety and protection to the society.
It will also help to increase the moral values in the society and which also helped the
organization to improve its goodwill. As in the research the major problems the consumers faces
in the daily life is the change in the environment and the company have to provide the better
environment to the society. The organization also organizes many plantation drives which help to
increase the plants and natural habitat which will help to decrease the impact of climate change
in the society.(Kennedy, 2016)
The consumers also face issues in the security of the personal information and other
malpractices which deceases the health of the consumers. This all factors have a very bad impact
on the buying patterns of the consumers, and they loose trust in the company gradually. With the
help of CSR the consumers can understated that the company care for the nature and them and
also provide a support to increase the quality of their livelihood.
The purpose of CSR is to provide awareness to the people about all the malpractices and other
activities which can increase the quality of life of the consumers, like awareness of consumers

rights, consumer have the right to sue the company for mistreating them. The company can also
provide awareness by educating the poor and backward class people so that they can connect to
the society easily. The company can also help the society by donations, charity, campaigns,
investing in the development of infrastructure for the society. This will help to provide the proper
platform to the people which are incapable. In CSR unsecured loans for villagers and also
investment in their education system will help to provide them with better understanding. This
help the consumer to understand the ethics and culture of the company and also make the loyal.
The employees of the organization also increase their moral values and increase the motivation
level due to CSR which help to increase the efficiency of the organization to achieve the
objectives and make the effective strategies so that they intrigue the consumers. (Andreasen,
2018)
Reflection
I have understood that the consumers have the change in the behavior and buying pattern
when the company conducts Corporate social responsibility. In my opinion the social
responsibility is very important as it helps to provide a moral and cultural values to the
consumers and it also increases the information base and provide with better services and
products. In my opinion with the help of CSR it helps the consumer as there will be more
competition due to increase in the information about the products and now the companies have to
innovate and increase the satisfaction level according to the willingness of the consumers to pay
for the products and services. (Baltes, 2015)I have learned that in the latest market trends the
consumer prefer to but the products and services from a brand which is familiar to everyone as
this will only be possible when the company increases the quality of products and services and
also cares about the society which will increase the trust and goodwill of the organization. As I
have understood there is many negative impacts of CSR on the consumers and the company have
to make the effective strategies to convert them into the positive impacts on the consumer
behaviours. As organization which contribute in the Corporate social responsibility as I have
observed is done in four different categories which are environment, community or society,
ethics and values of the society, employees and labor.(Unit, Star and SmartWay, 2015) Due to
the social responsibility the cost of the company increases and the company add the cost in the
products and services as a part of premium of the brand but this discourages the consumers to

pay high prices for the products which are available in lower prices in the market. I have learned
that social corporate responsibility Is very essential for the social upliftment and also provide a
better scenario in the market. This also helps me to understand why all the consumers go towards
the same brand even they provide the same quality without any change as they increase the
retention level of the consumers and provide them with better services and offers. The company
should make the effective strategies and also analyze the external and internal business
environment to evaluate the opportunities and contribute in the social responsibility as it also
help to contribute in the economy of the nation. (French and Gordon, 2015)
CONCLUSION
This study has concluded that consumers get both positively and negatively impacted by
the Corporate social responsibility as many consumers help the companies by sharing their
problems to the companies and also telling them what changes should be made. CSR help to
increase the goodwill of the company and also help to increase the sales of the company but
makes the products and services costlier.

REFERENCES
Books and Journals
Andreasen A.R., 2018. Challenges for the science and practice of social marketing. In Social
Marketing (pp. 3-19). Psychology Press.
Baltes L.P., 2015. Content marketing-the fundamental tool of digital marketing. Bulletin of the
Transilvania University of Brasov. Economic Sciences. Series V. 8(2). p.111.
French J. and Gordon, R., 2015. Strategic social marketing. Sage.
Grayson D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make corporate
social responsibility work for your business. Routledge.
Kennedy A.M., 2016. Macro-social marketing. Journal of Macromarketing. 36(3). pp.354-365.
Unit, B., Star, E. and SmartWay, E.P.A., 2015. Corporate social responsibility.