Corporate Social Responsibility Report: Woolworths Analysis

This report examines the Corporate Social Responsibility (CSR) initiatives of Woolworths, focusing on its strategies for business development and market expansion, particularly within the Asian market. The report highlights the company's aim to enhance its market share by expanding into emerging economies and leveraging CSR activities to build a strong brand image. It details Woolworths' approach to sustainable practices, such as waste reduction and fair labor practices, and proposes strategies like strategic alliances to strengthen its position. The analysis emphasizes the importance of stakeholder engagement and the role of CSR in achieving long-term business success, concluding that a clear aim and customer base are essential for effective market penetration in different geographical markets.

ASSESSMENT

Introduction
 Corporate Social Responsibility is a broad concept that help the business to
boost up their activities and benefit the society by establishing strong relation
between the employee and employer.
 It manages the operation of business by safeguarding the interest of stakeholder
in order to maintain better image and gain sustainable development.
 For better understanding Woolworths company has been selected whose
headquarter is in Australia and perform the operation in all over the world.

Aim of company
 The aim of Woolworth company is to widen up its market share by
expand the supermarket business within emerging economies which can
be the potential market for firm and help them to enhance their
profitability ration.
 The company can strengthen its image in Asian market by offering
varieties of product to customer and promote the CSR activity to buil;d
better experience of audience.

Company
 Woolworth group prepare several strategies like Corporate Social
Responsibility 2020 where the internal management continuously makes
desirable strategy for the effective functioning of business.
 For instance, the company works for healthy planet and in order to do so
it works for the zero wastage of food by delivering the over stock to
unprivileged part of society.

Countries to operate international business
 Woolworth international company employee huge number of staff in
various geographical market in order to enhance the footfall of company.
Within Asian market the company can expand can expand its business in
India and China.
 These are the potential market which has huge number of population that
are more likely to adopt the innovative brand.

Innovative idea
 The goal of Woolworth company is to engage the stakeholder and adopt
various CSR activity in order to maintain the long term relation with
stakeholder and formulate long term relation effectively.
 Initially, the company adopt various CSR activity like the company offer
fair wages to the employee on the basis of their work along with that it
does not create the gender discrimination amongst the employee.

Innovation idea
 In order to fulfil the objective or aim and maintain sound position in Asian
market Woolworth company can form strategic alliance with the similar
type of industry that has sound position in the market.

Conclusion
 From the above report it has been concluded that CSR initiative can help
the business as well as its surrounding to carry on business processes
successfully. In order to launch the new business idea the company needs
to have clear aim and essential customer base to gain the vital position in
different geographical market.

References
 Hilson, G., 2012. Corporate Social Responsibility in the extractive
industries: Experiences from developing countries. Resources
Policy, 37(2), pp.131-137.
 Asif, M., Searcy, C., Zutshi, A. and Fisscher, O.A., 2013. An integrated
management systems approach to corporate social responsibility. Journal
of cleaner production, 56, pp.7-17.
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