Case Study: Corporate Social Responsibility of Pepsi and Coke in India

This report provides a comprehensive analysis of the corporate social responsibility (CSR) practices of Pepsi and Coke in India. It examines the challenges faced by these companies, including issues related to pesticide use, water pollution, and water shortages. The report also explores the companies' responses to these issues, such as their media strategies and efforts to reduce water consumption. Furthermore, it delves into the importance of global business ethics and stakeholder management in the context of these companies' operations. The analysis highlights the need for these companies to prioritize environmental sustainability, ethical conduct, and effective engagement with local communities. The report concludes by emphasizing the significance of CSR in the business operations, especially in emerging markets.

Running Head: MANAGEMENT 0
Corporate and social responsibility

MANAGEMENT 1
Question 1)
Solution 1) It appeared that various unsafe pesticides are used by them for their products and
these were also polluting the water in India that is used there by the people for drinking. Coke
firms are now trying to show their influence against India and China due to the increase in
popularity of well-being Food Company (Carroll & Brown, 2017). However, when the coke
factories established in India, it was exposed that these factories are polluting the
groundwater. In addition, the two coke firms appealed that some distinct groups in India
reveal allegations due to some political purposes and for the expel of those two coke firms
from the country. Those distinct groups stated that if “Pepsi and Coca-Cola” do not reveal the
real ingredient of its products, they would not be allowed to do business in India. However,
the management of these two firms should be done by enhancing environmental efforts. The
brief of the issues are elaborated below –
First Priority - Issues Management
 In soft drinks, there were high levels of pesticides.
 Soil and water pollution.
 Water over consumption causing water shortages in the communities.
Second Priority - Crisis Management
 Pepsi and Coke adopt media as their key strategy for handling the issues like
appealing in an advertisement that their products were safe. To more promote this, the
company also use the famous Bollywood stat i.e. Amir Khan (thequint.cm, 2018).
 The company tried to decrease water usage.
Third Priority - Global business ethics – During the manufacturing of product, the
company need to be both legally and ethically responsible.
Fourth Priority - Stakeholders Management – The key issue was that enterprise did not
connect with the communities in the way they were required so.

MANAGEMENT 2
References
Carroll, A., & Brown, J. (2017). Business & Society: Ethics, Sustainability & Stakeholder
Management. USA: Cengage Learning.
thequint.com. (2018). What Does Aamir Khan Have To Do With Coke’s Popularity in India?.
Retrieved from https://www.thequint.com/neon/fun/coca-cola-came-into-our-lives-
today-in-1894