This presentation provides an introduction to Corporate Social Responsibility (CSR), emphasizing its significance in today's business environment. It explores the reasons behind businesses incorporating CSR practices, highlighting benefits such as attracting customers, enhancing employee engagement, and achieving cost savings. The presentation also delves into the challenges of implementing CSR, including lack of community participation, issues of transparency, narrow perceptions, and lack of consensus. The conclusion underscores the importance of CSR in building a distinctive brand image and achieving market sustainability, emphasizing the need to evaluate local needs before choosing CSR activities. The presentation includes references to support the information provided.
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