Business Research Project: CSR and Organisational Competitiveness

This report investigates the critical role of Corporate Social Responsibility (CSR) in enhancing business competitiveness, with a specific focus on the case study of John Lewis. The research begins by defining CSR and its integration into business operations, highlighting its potential to reduce costs, improve brand image, and attract talent. The study examines the link between CSR practices and the competitiveness of John Lewis, a multinational corporate. The report outlines the research aim to identify the role of CSR in improving business operations, along with specific objectives that include determining the impact of CSR on John Lewis's performance and analyzing suitable CSR approaches. The research questions address the role of CSR in improving business operations, its impact on John Lewis, and the best CSR strategies for increasing organisational competitiveness. This report, contributed by a student, aims to provide a detailed analysis of the subject, offering valuable insights into CSR's influence on organizational success, and is available on Desklib.

Business research project
1

Table of Contents
Title:.................................................................................................................................................3
Introduction to the topic...................................................................................................................3
Research Aim...................................................................................................................................3
Research Objectives.........................................................................................................................4
Research Questions..........................................................................................................................4
2

Title:
Critically evaluate the role of Corporate Social Responsibility (CSR) and organisational
competitiveness.
Introduction to the topic
The present study initiates to evaluate the potential role of Corporate Social
Responsibility (CSR) practices in developing the competitiveness of the business by enhancing
the operations. Therefore, it is a wide area of study which aid value in enhancing suitable idea
about the chosen subject. Corporate social responsibility is defined as the practice of integrating
social environment and environmental goals into business operations. The potential role of CSR
mainly involves assisting control cost, improving organisational brand image, attracting top
quality talent and facilitate long term financial success. Corporate social responsibility helps the
business in increasing the competitiveness of the business via enhancing the sales and revenue of
the business. For better understanding about the subject John Lewis is select because it is a large
multinational corporate and has its major concern over increasing the competitiveness of the
business to gain growth and success. John Lewis and Partners is a brand of high-end department
stores which is operating throughout Great Britain, with concessions it is also located in the
republic of Ireland and Australia. The headquarter of the firm is in London United Kingdom. The
company was funded in the year of 1864 by the potential efforts of John Lewis. The estimates
revenue of the firm in the year of 2017 is around 3.78 billion which showcase its effective
position in the market. The company is conducting effective CSR practices which helps the
business in improvising its brand image and increasing the operations at wider level. The
company is operating through its 42 stored including Swindon Home Outlet. The primary
obligation of the business is to increasing the brand image of the business through the support of
implementing CSR practices in their operations.
Research Aim
3

To identify the potential role of corporate social responsibility (CSR) practices in
increasing the competitiveness of the business by improvising the operations. A study on John
Lewis.
Research Objectives
This defined as the clear and concise statement which provides suitable assistance to the
researcher to aid the project in right manner. Therefore, suitable objectives of this study are
associated as under:
 To identify the role of Corporate Social Responsibility (CSR) practices in the content to
improvising business operations.
 To determine the impact of Corporate Social Responsibility (CSR) over the performance
of John Lewis.
 To analyse the suitable Corporate Social Responsibility (CSR) approaches that can be
implement by John Lewis to increasing organisational competitiveness.
Research Questions
The research questions that are significantly relay over the aim and objectives of the research
are associated as under:
 What is the role of Corporate Social Responsibility (CSR) practices in the content to
improvising business operations?
 What is the impact of Corporate Social Responsibility (CSR) over the performance of
John Lewis?
 What are the suitable Corporate Social Responsibility (CSR) approaches that can be
implement by John Lewis to increasing organisational competitiveness?
4