BUSI 1063 - Corporate Responsibility in Organizations: Research Report

This report delves into the concept of Corporate Social Responsibility (CSR) within organizations, emphasizing its growing significance in today's society. The paper begins by defining CSR as the conscious integration of environmental, employee, consumer, and stakeholder considerations into organizational practices. It explores the evolution of CSR within business studies, highlighting its role in sustainable development and its positive impacts on social and economic factors. The discussion covers various facets of CSR, including environmental efforts, philanthropy, ethical worker practices, and volunteering. The report underscores the importance of CSR, citing its benefits such as enhancing corporate image, increasing brand awareness, reducing expenses, providing a competitive advantage, enhancing customer and employee engagement, and aiding in risk management. Furthermore, the report suggests effective CSR strategies, including prioritizing productivity, aligning with core organizational purposes, understanding customer needs, addressing sustainability issues, and fostering innovation. The conclusion reinforces the idea that CSR is a crucial strategy for organizational success, driven by growing consumer awareness of environmental sustainability and the need for businesses to align with consumer expectations. The report references several academic sources to support its arguments, providing a comprehensive analysis of CSR in the business context.

Running Head: CORPORATE RESPONSIBILITY IN ORGANISATION
CORPORATE RESPONSIBILITY IN ORGANISATION
Name of the Student
Name of the University
Author Note:

1CORPORATE RESPONSIBILITY IN ORGANISATION
TABLE OF CONTENTS
Introduction..........................................................................................................................2
Discussion............................................................................................................................2
Importance of CSR...........................................................................................................3
Suggestive effective strategies of CSR.............................................................................5
Conclusion...........................................................................................................................6
References............................................................................................................................8

2CORPORATE RESPONSIBILITY IN ORGANISATION
Introduction
Considering the culture of the society and the condition of the recent period,
understanding the corporate responsibility towards the society and the environment is very
important. This paper will discuss for supporting the concept of corporate responsibility in
organization. The term was emerged for the urgency of sustainable development within the
society from the perspective of the industries (Vilela et al., 2014). The term can be defined as the
process of performing the organizational responsibility with conscious attention for the
environment, employees, consumers, and stakeholders of the organization. Corporate Social
Responsibility (CSR) is a term that is evolving within the business studies at a greater rate. It
incorporates the concepts of sustainable development within the business model of an
organization. It provides a positive impact on the social and economic factors of the
environment. Cai et al. (2014) found that CSR helps to expand the consciousness about society
with a positive image. Both the customers, staffs, and the stakeholders are taking initiatives to
prioritize the notion of CSR while selecting a brand or organization.
Discussion
As mentioned, CSR has evolved within the business studies for the sake of the society
and environment. There various factors associated with the concept of CSR and various efforts
from numerous sources. It includes
 Environmental effort – The initial focus the CSR pays, is the environment. Irrespective of
the size and nature of the business, the entire industry is observed with a large amount of
carbon footprints (Martins et al., 2013). All the initiatives taken to reduce the carbon
footprints are considered as a responsibility taken for the environment.

3CORPORATE RESPONSIBILITY IN ORGANISATION
 Philanthropy – The corporate industry is bound to take some social responsibility as well.
It includes donation and community services of social causes and the nonprofits also
(Sousa et al., 2013). There are larger business industries who perform and invests lot of
their resources for the purpose of welfare of the society and charities.
 Ethical practices for workers – It is associated with the internal management of the
organization. It refers to behave equally with all the employees of the organization. This
should be mandatory for all the business organization irrespective of the size and nature
of the organization.
 Volunteering – Volunteer services are the most generous and kind steps taken by the
organization for the sake of the society as well as the environment (Costa & Menichini,
2013). These are the good deeds performed by the organization without any expectation
in return.
Importance of CSR
Being socially responsible is important for an individual as well as for the entire nation. It
takes the precious time and money and provides assurance for a healthy and sustainable
environment for the current and upcoming generation. It is good to notice that almost all the
entities of the business industry are taking little yet precious initiatives for sustainable
development. Social responsibilities of the organization include the ethical practices to assure
success (Rhou, Singal & Koh, 2016). According to the study of Global CSR, 91% of the
consumer world aspire sustainable services from their preferred brands. Along with this, almost
84% of the consumers seek for responsible products irrespective of the brand and organization.
Growing consciousness among the consumer world is increasing the awareness of
environmental and social sustainability from the end of the business owners. Hence, CSR

4CORPORATE RESPONSIBILITY IN ORGANISATION
effectively demonstrates that a business need to involve within diversified social issues (Hou et
al., 2016). The importance of the CSR will be easy to understand after measuring the benefits it
provides to the environment and the society.
 Increase the image – Corporate image is the most important component for the company
to become successful in the near future. Effective CSR can increase the corporate image
of an organization and provide numerous benefits to the organization (Klimkiewicz &
Oltra, 2017). By performing some simple activities including charity work and volunteer
service, an organization can easily increase their brand image and do more business
within the marketplace.
 Brand awareness and recognition – Both the terms are different from the term brand
image. Creating brand awareness is the way to market the name of the business, service,
or person. Committing ethical practices within the corporate responsibility increases the
brand awareness and recognition within the targeted customers (Rosado & Mattos, 2017).
 Reducing the expenses – Activities related to CSR are not expensive. It includes some
changes in the existing framework of the organization. Hence, the responsibilities do not
cost the fortune of the organization.
 Competitive advantage – effective CSR provides advantage to compete the existing rivals
of the organization. Establishing the company fully committed for CSR is one of the way
to move further from their rivals or competitors.
 Enhancing customer engagement – Using sustainable initiatives within the organization
can increase the customer engagement. The organization can use the social media sites to
post their thinking related to environmental sustainability (Xu, 2014). They can post the
pictures of some activities related to sustainability on the social media platforms. The

5CORPORATE RESPONSIBILITY IN ORGANISATION
world is becoming technology savvy and these activities can increase the customer
engagement for the organization.
 Increase employee engagement – employees of the organization are dedicated to perform
their scheduled job roles. Incorporating some CSR strategies with the business
responsibilities increases the employee engagement for the organization (Lim &
Greenwood, 2017). On the other hand, the employees get motivated to play some role
outside the business context and contributing for the organizational growth indirectly.
 Risk management- CSR and risk management are connected in many ways. Risks are the
main issues that create a negative impact on the business development. Considering the
record of the business management, there are numerous amount of external and internal
risks associated with organizational development. CSR and its strategies are way to
important to manage both the internal and external risks of the organization.
Suggestive effective strategies of CSR
Business values must incorporate corporate social responsibilities to reach at the peak of
success. There are no prescribed strategies for CSR. Any initiative taken for the sake of the
environment, society, and the stakeholders of the organization, can be considered as corporate
social responsibility. However, combining the strategies followed by the business industries
covering the entire world introduces some identical steps as a means of CSR. Hence, some
fruitful initiative of CSR are mentioned in the following section –
 Insisting of productivity – the management team of an organization is responsible for
providing value to the business, NGO management, and marketing. Hence, the
companies must handle the CR and make money with the business by addressing the

6CORPORATE RESPONSIBILITY IN ORGANISATION
social challenges and create a shared value for the organization (Klimkiewicz & Oltra,
2017).
 Linking with the core purpose of the organization – there is a set of values and mission
for every individual business of the industry. Hence, the CSR should be a mandatory part
of the business value for all the existing and new employees of the organization.
 Understanding the customer need – As mentioned earlier, the consumer world is
observed with growing consciousness for environmental sustainability (Rhou, Singal &
Koh, 2016). Hence, the companies should provide their service according to the
requirement of the consumer world and gain benefit out of it.
 Addressing the issues – the business organization need to identify the sustainability issues
prevalent in their targeted market (Vilela et al., 2014). Proper identification is required to
meet the customers end. After the identification, the business need to take initiative in
order to address those challenges with their products and services.
 Searching for opportunities to build pipeline – It is not enough to gain benefit from the
CSR strategies. The business organization must understand that CSR is a continuous
process that builds connectivity with the consumers to the business. Hah & Freeman,
(2014) mentioned that, Corporate social responsibility is one of the way to cater many
benefit to the organization, environment, and the community at the same point of time.
 Incorporating innovation – technical innovation is also being connected with CSR. On
the other hand, CSR is itself is an innovative strategy to be considered as an initiative of
innovation. The corporate industry must improve their process of research and
development to ensure CSR and gain more profits for themselves.

7CORPORATE RESPONSIBILITY IN ORGANISATION
Conclusion
In conclusion, it can be said that, CSR is a strategy that can reach the business
organization to the desired position. The only definition of CSR is to ensure wellbeing of the
society, environment, and stakeholders of the business organization. The importance of CSR is
multidimensional. The growing consciousness among the consumer world about environmental
sustainability is the key driving force of CSR. Along with this, it is worth mentioning that, the
organizations needs to follow the requirement of the consumer world and take initiative
accordingly. It the corporate social responsibilities of an organization should be an integral part
of the business value. There are numerous strategies a company can follow for the sake of
organizational sustainability.

8CORPORATE RESPONSIBILITY IN ORGANISATION
References
Cai, W., Ryali, S., Chen, T., Li, C. S. R., & Menon, V. (2014). Dissociable roles of right inferior
frontal cortex and anterior insula in inhibitory control: evidence from intrinsic and task-
related functional parcellation, connectivity, and response profile analyses across
multiple datasets. Journal of Neuroscience, 34(44), 14652-14667.
Costa, R., & Menichini, T. (2013). A multidimensional approach for CSR assessment: The
importance of the stakeholder perception. Expert systems with applications, 40(1), 150-
161.
Hah, K., & Freeman, S. (2014). Multinational enterprise subsidiaries and their CSR: A
conceptual framework of the management of CSR in smaller emerging
economies. Journal of business ethics, 122(1), 125-136.
Hou, M., Liu, H., Fan, P., & Wei, Z. (2016). Does CSR practice pay off in East Asian firms? A
meta-analytic investigation. Asia Pacific Journal of Management, 33(1), 195-228.
Klimkiewicz, K., & Oltra, V. (2017). Does CSR enhance employer attractiveness? The role of
millennial job seekers' attitudes. Corporate Social Responsibility and Environmental
Management, 24(5), 449-463.
Lim, J. S., & Greenwood, C. A. (2017). Communicating corporate social responsibility (CSR):
Stakeholder responsiveness and engagement strategy to achieve CSR goals. Public
Relations Review, 43(4), 768-776.

9CORPORATE RESPONSIBILITY IN ORGANISATION
Martins, N. C., Freire, C. S., Neto, C. P., Silvestre, A. J., Causio, J., Baldi, G., ... & Trindade, T.
(2013). Antibacterial paper based on composite coatings of nanofibrillated cellulose and
ZnO. Colloids and Surfaces A: Physicochemical and Engineering Aspects, 417, 111-119.
Rhou, Y., Singal, M., & Koh, Y. (2016). CSR and financial performance: The role of CSR
awareness in the restaurant industry. International Journal of Hospitality
Management, 57, 30-39.
Rosado, B. H., & de Mattos, E. A. (2017). On the relative importance of CSR ecological
strategies and integrative traits to explain species dominance at local scales. Functional
ecology, 31(10), 1969-1974.
Sousa, A. F., Matos, M., Freire, C. S., Silvestre, A. J., & Coelho, J. F. (2013). New copolyesters
derived from terephthalic and 2, 5-furandicarboxylic acids: A step forward in the
development of biobased polyesters. Polymer, 54(2), 513-519.
Vilela, C., Sousa, A. F., Fonseca, A. C., Serra, A. C., Coelho, J. F., Freire, C. S., & Silvestre, A.
J. (2014). The quest for sustainable polyesters–insights into the future. Polymer
Chemistry, 5(9), 3119-3141.
Xu, Y. (2014). Understanding CSR from the perspective of Chinese diners: the case of
McDonald’s. International Journal of Contemporary Hospitality Management.